APPLE INC.

-EXECUTIVE
SUMMARY
Running
head: APPLE INC.-EXECUTIVE
SUMMARY

Apple Inc.
Executive Summary
Daniela Yovanov, Kaytlynn Nagy, Haley Seel, and Wanda Woloszyn
BAM 479
Group D
Siena Heights University

APPLE INC.-EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Case Statement
Apple Incorporated is known for the being the leading innovator of the technology industry. As
the company captures the thrown, year after year with growing profits, will Apple remain
number one in the field of making technological dreams become a reality? This market analysis
report will break down the financial aspects that make up Apple Inc.
Mission/Vision Statement Evaluation
Apple Inc.s vision statement preaches how the company would like to impact every individual
on an education, business and everyday level of life. The companys mission statement displays
how Apple Inc. strives to be the leading innovator in the technology retail industry in the world
as well as its concern for other key components to the companys well being.
Company Milestones
Established in 1976, Steve Jobs and Steve Wozniak went on to build one of the largest
technology retailing empires in the world. In 1984, Steve Jobs introduced the original Macintosh
computer; this was the first personal computer in worlds history. The twenty first century
brought may new innovations for the company, in 2001 Apple Inc. launch of the first iPod that
forever changed the music industries distribution. 2010 brought great strides for Apple Inc., as
the company surpassed one of its leading competitors Microsoft with market capitalization.
External Assessment
The company faces many environmental factors daily, staying ahead of its competitors in the
technology industry is an art in itself; Apple Inc. has mastered this skill but still faces many
challenges with its leading competitors.
Internal Assessment

APPLE INC.-EXECUTIVE SUMMARY

Although the company has strong brand recognition and brand loyalty worldwide, the company
still faces imitation from its competitors in the computer, phone and tablet industry.
Industry Analysis
Based on Porters Five Forces Model, Apple Inc. faces many outside influences that could affect
its sales. Several leading outside factors could impact the companys future are its leading
competitors product innovation, bargaining power of its buyers and buyers substituting for other
products on the market. In proceeding years Apple Inc. will face many challenges to stay
competitive amongst the other technology retailers in the world.
Financial Analysis
When comparing the companys sales revenue at 1.70% growth rate against the industry at
1.52%, one can assume that with Apples innovative products that others cannot compete. Apple
Inc.s P/E Ratio five-year high is 14.33 compared to the industry high of 24.10, and the
companys P/E five-year low of 4.72 in comparison to the industrys low of 12.23. One may
look at the big picture and be intimidated to invest their money viewing overall five-year P/E
ratios figure verses a current P/E ratio.
Competitive Strategies
By expanding the Apple Inc. into Asia with its production and retail facilities, the company will
see a growth in its consumers and revenue. Apple Inc. relies heavily on the United States for its
sales; this will take weight off of the US market.
Recommended Strategy
Expanding the companys production and retail facilities into Asia, the company would see a
positive correlation in its revenue moving forward. Often times, consumers from different
continents have different wants and needs from their technology, by opening up a new market

APPLE INC.-EXECUTIVE SUMMARY

Apple Inc. will have the opportunity to create new innovative functionalities the company may
have never thought of before the expansion.
Ethical & Social Responsibility Dimensions
By demonstrating ethical behavior when planning a large expansion into foreign country such as
Asia, Apple Inc. must do it with cultural norms in mind. Showing its consumers that the
consumers wants and needs are number is the step in the right direction.
Implementation Plan
The CEO of Apple Inc., Tim Cook will be responsible for building the new path to success for
this expansion. With the proper group assigned to this new task/project that are familiar with the
Asian territory should help Apple Inc. effectively place new facilities in areas what will help the
company excel. The estimated cost of this expansion phase number one will cost $9.2 billion
based on the following: acquiring a space to house the retail store, construction and renovations
required to meet the needs of the store, purchase inventory, promote marketing and
advertisement, hire and train new employees, research and development within the targeted area
and obtain required permits and regulator requirements from local government.