Professional Documents
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More than 150 million users use Googles search engine each month. Google
is one of the top search engines, with more than a 63 percentage of all web
searches in the US were initiated through google.
First, I am going to talk about the history of Google and then the companys
core values. Then, finally I will be talking about the good and evil of the
company incorporating their main core value.
Since then, Google has grown by leaps and bounds. From offering search in a
single language, they now offer dozens of products and services up to 15
different languages. They also have various forms of advertising and web
applications for all kinds of tasks. They started from two computer science
students in a university dorm room and now have thousands of employees and
offices around the world. In August 2004, Googles Initial Public Offering of
19,605,052 shares of Class A common stock took place on Wall Street on
August 18 with an opening price: $85 per share.
1) Google wants to work with great people. They hire extraordinary people
and expect a lot from them. They create an environment where people
can flourish and grow. Google treats people with respect and fairness.
They challenged each other ideas openly and value the diversity in
people.
2) Technology innovation is in Googles lifeblood. They build the worlds
best technology and products. Google applies technology and creativity
to solve their problems.
3) Employees must enjoy working at Google. It is fun to work at the
company. They expect employees to know and enjoy eachothers
company. Google has a challenging yet energetic work environment.
They celebrate successes and each others accomplishments.
4) Employees must be actively involved. They are who makes Google.
Google openly communicates and trust employees with a great deal of
information. They expect employees to honor their confidentiality. They
must understand they are representing Google and act appropriately for
the company.
5) Dont take success for granted. They must think and act like an
underdog. Employees must be humble with success and not be arrogant.
Employees are committed to Google and must be innovative.
6) Do the right thing and dont be evil. Google is honest and has integrity
in everything they do. Googles business practices are ethical. They
make money by doing the right things for the company.
7) Earn customer and user loyalty respect every day. Google creates,
enhances, and maintains great products and services for its customers.
Employees do things that matter to the customer.
8) Create long term growth and profitability. This is one of Googles key to
success. Google thinks effectively and efficiently. Employees earn every
dollar they earn by doing things that matter for the company.
9) Google cares and supports the community. They encourage and allow
employees to support the local communities and expect them to get
involved and participate.
10)
Google aspires to improve and change the world. Google
employees aim high and take big risks for the company. They have a
healthy disregard for the impossible.
Overall, Googles mission is to organize the worlds information and
make it universally accessible and useful by following our company
values.
Google knows all about the world and about you: your favorite pop
singer, which products you shop for, which directions you seek for,
which news stories you review, and so on. Google purports to be a force
for good, assuring us that Google is not evil. However, some tend to balk
when a company says Trust us so now I am going to weigh some of
Googles corporate history to find out if Google is good or evil.
From the start, Google's informal motto has been "Don't Be Evil" and the
company earned credibility early on by going toe-to-toe with Microsoft over
desktop software and other issues. But make no mistake. Faced with doing the
right thing or doing what is in its best interests, Google has almost always
chosen expediency.
In 2002, it removed links to an anti-Scientology site after the Church of
Scientology claimed copyright infringement. Scores of website operators have
complained that Google pulls ads if it discovers words on a page that it
apparently has flagged, although it will not say what those words are.
In September 2002, Google handed over the records of some users of its
social-networking service, Orkut, to the Brazilian government, which was
investigating alleged racist, homophobic, and pornographic content.
Googles stated mission may be to provide unbiased, accurate, and free
access to information, but that didnt stop it from censoring its Chinese
search engine to gain access to a lucrative market (prompting Bill Gates to
crack that perhaps the motto should be Do Less Evil). Now that the
company is publicly traded, it has a legal responsibility to its shareholders and
bottom line that overrides any higher calling.
So the question is not whether Google will always do the right thing; it hasn't,
and it won't. It's whether Google, with its insatiable thirst (Google is not
known to delete any data they have ever collected) for your personal data, has
become the greatest threat to privacy ever known, a vast informational honey
pot that attracts hackers, crackers, online thieves, and perhaps most worrisome
of all, a government intent on finding convenient ways to spy on its own
citizenry.