Bauer Media

Bauer are a
conglomerate that
produce the music
magazines Kerrang!,
Mojo and Q. These
magazines are indierock based although
Kerrang! is more
popular punk rock.
These are quite
mainstream markets as
they produce material
that they know will
appeal to many people.

Target
Audiences
Kerrang! is
targeted at around
a 17-24 age group
Q has a wider and
older age range of
16-34.
Mojo has the
oldest target
audience of 25-44.

Kerrang!
Mainstream Magazine
Circulation- 37,603
Readership- 294,000
ABC1 profile- 46%
Mean age- 27
Souls readership- 74%
Mission statementKerrang! takes its
readers into the heads,
hearts and lives of the
people who make rock
music. It creates
emotional connections.

Synergy
Bauer Media uses
synergy to cross promote
all its products. It uses
Kerrang! in particular to
achieve this as it has its
own online radio station,
podcasts, award shows,
tours and music TV
channel. Each of these
promotes the other
products so as it
dominate their chosen
market.