GlobalSalesbyProductCategory2014

PublishedMay29,2015
NotforuseafterMay28,2016

40%
34%

35%

29%

30%
25%
20%
13%

15%
10%

7%

5%

3%

2%

1%

2%

3%

3%

3%

Foodstuff&
Beverages

HomeImprovement

Utilities

FinancialServices

Other

0%
Clothing&
Accessories

Cosmetics&
PersonalCare

HomeCare

HouseholdGoods&
Durables

Wellness

Books,Toys,
Stationery,Etc.

2014RetailSalesbyProductCategory

Region/Country
Global
Asia/Pacific
Australia
China
HongKong
India
Indonesia
Japan
Kazakhstan
Korea
Malaysia
NewZealand
Philippines
Singapore
Taiwan
Thailand
Vietnam
OtherAsia/Pacific

Clothing&
Accessories

Cosmetics&
PersonalCare

HomeCare

Household
Goods&
Durables

Wellness

Books,Toys,
Stationery,
Etc.

Foodstuff&
Beverages

Financial
Services

Home
Improvement

Utilities

Other

7%

34%

2%

13%

29%

3%

1%

2%

3%

3%

3%

3%
8%
na
0%
0%
3%
5%
na
0%
4%
10%
na
0%
2%
0%
na
na

25%
22%
na
27%
33%
11%
30%
na
24%
12%
27%
na
25%
14%
34%
na
na

3%
3%
na
1%
12%
3%
4%
na
0%
0%
12%
na
1%
7%
2%
na
na

17%
23%
na
6%
6%
35%
25%
na
13%
13%
10%
na
12%
5%
13%
na
na

39%
34%
na
66%
44%
44%
28%
na
38%
53%
29%
na
61%
64%
45%
na
na

5%
4%
na
0%
0%
0%
4%
na
10%
5%
1%
na
0%
0%
0%
na
na

1%
1%
na
0%
0%
4%
0%
na
0%
6%
2%
na
1%
0%
0%
na
na

2%
0%
na
0%
0%
0%
3%
na
0%
5%
7%
na
0%
0%
0%
na
na

0%
0%
na
0%
0%
0%
0%
na
0%
0%
2%
na
0%
0%
0%
na
na

0%
0%
na
0%
0%
0%
0%
na
0%
0%
0%
na
0%
0%
0%
na
na

6%
5%
na
0%
5%
1%
1%
na
14%
2%
0%
na
1%
7%
6%
na
na

Page1of3

Region/Country
Africa/MiddleEast
Africa
Morocco
SouthAfrica
OtherAfrica
MiddleEast
Israel
OtherMiddleEast

Clothing&
Accessories

Cosmetics&
PersonalCare

HomeCare

Household
Goods&
Durables

Wellness

Books,Toys,
Stationery,
Etc.

Foodstuff&
Beverages

Financial
Services

Home
Improvement

Utilities

Other

na
na
na
6%
na
na
na
na

na
na
na
40%
na
na
na
na

na
na
na
1%
na
na
na
na

na
na
na
26%
na
na
na
na

na
na
na
17%
na
na
na
na

na
na
na
0%
na
na
na
na

na
na
na
0%
na
na
na
na

na
na
na
0%
na
na
na
na

na
na
na
0%
na
na
na
na

na
na
na
9%
na
na
na
na

na
na
na
1%
na
na
na
na

Americas
NorthAmerica
Canada
UnitedStates
South&CentralAmerica
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Mexico
Peru
Uruguay
Venezuela
CentralAmerica/Caribbean
OtherSouth&CentralAmerica

9%
10%
1%
10%
8%
7%
25%
3%
15%
27%
17%
4%
22%
na
na
na
na

40%
18%
53%
17%
66%
63%
58%
84%
60%
50%
55%
46%
56%
na
na
na
na

1%
1%
2%
1%
1%
0%
0%
0%
13%
1%
7%
0%
0%
na
na
na
na

12%
15%
14%
15%
7%
25%
0%
4%
0%
10%
3%
8%
4%
na
na
na
na

24%
30%
20%
30%
18%
5%
17%
7%
12%
10%
16%
42%
18%
na
na
na
na

2%
3%
6%
2%
1%
0%
0%
1%
0%
0%
1%
0%
0%
na
na
na
na

1%
2%
1%
2%
0%
0%
0%
0%
0%
3%
0%
0%
0%
na
na
na
na

0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
0%
0%
na
na
na
na

6%
10%
0%
11%
0%
0%
0%
0%
0%
0%
0%
0%
0%
na
na
na
na

5%
10%
0%
10%
0%
0%
0%
0%
0%
0%
0%
0%
0%
na
na
na
na

1%
2%
4%
2%
0%
0%
0%
1%
0%
0%
0%
0%
0%
na
na
na
na

Europe
WesternEurope
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Luxembourg
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
UnitedKingdom
OtherWesternEurope

8%
8%
na
44%
na
2%
12%
na
na
6%
0%
30%
0%
0%
na
12%
2%
na
7%
na

36%
24%
na
4%
na
32%
11%
na
na
26%
32%
35%
26%
48%
na
32%
36%
na
32%
na

6%
6%
na
0%
na
1%
6%
na
na
4%
10%
0%
2%
5%
na
15%
4%
na
1%
na

10%
11%
na
46%
na
40%
17%
na
na
6%
8%
35%
1%
0%
na
5%
0%
na
5%
na

23%
26%
na
0%
na
24%
11%
na
na
46%
31%
0%
58%
37%
na
22%
48%
na
42%
na

2%
3%
na
0%
na
1%
3%
na
na
6%
2%
0%
0%
0%
na
10%
2%
na
4%
na

3%
4%
na
2%
na
1%
3%
na
na
0%
14%
0%
0%
0%
na
0%
0%
na
0%
na

9%
13%
na
0%
na
0%
34%
na
na
0%
2%
0%
0%
7%
na
0%
0%
na
0%
na

2%
3%
na
3%
na
0%
3%
na
na
6%
1%
0%
14%
2%
na
4%
2%
na
3%
na

0%
0%
na
0%
na
0%
0%
na
na
0%
0%
0%
0%
0%
na
0%
0%
na
0%
na

2%
2%
na
2%
na
0%
0%
na
na
0%
0%
0%
0%
1%
na
0%
5%
na
5%
na

Page2of3

Region/Country
Central&EasternEurope
Bulgaria
Croatia
CzechRepublic
Estonia
Hungary
Latvia
Lithuania
Poland
Romania
Russia
Slovakia
Slovenia
Turkey
Ukraine
OtherCentral&EasternEurope

Clothing&
Accessories
7%
na
0%
na
3%
2%
5%
5%
6%
na
8%
na
1%
8%
6%
na

Cosmetics&
PersonalCare
61%
na
50%
na
41%
23%
59%
62%
67%
na
61%
na
50%
61%
67%
na

HomeCare
6%
na
3%
na
8%
4%
7%
8%
1%
na
9%
na
5%
2%
9%
na

Household
Goods&
Durables

Wellness

7%
na
5%
na
21%
5%
9%
5%
8%
na
4%
na
9%
19%
3%
na

16%
na
31%
na
25%
51%
19%
20%
10%
na
17%
na
35%
10%
12%
na

Books,Toys,
Stationery,
Etc.
0%
na
0%
na
0%
0%
0%
0%
0%
na
0%
na
0%
0%
1%
na

Foodstuff&
Beverages
0%
na
0%
na
2%
6%
1%
0%
1%
na
0%
na
0%
0%
0%
na

Home
Improvement

0%
na
0%
na
0%
0%
0%
0%
1%
na
0%
na
0%
0%
0%
na

Utilities
1%
na
10%
na
0%
9%
0%
0%
5%
na
0%
na
0%
0%
0%
na

Financial
Services

Other

0%
na
0%
na
0%
0%
0%
0%
0%
na
0%
na
0%
0%
0%
na

CopyrightWFDSA2015na=notavailable
Note:FiguresforthisreportarebasedonlyonDSAmembercompanies,exceptinTaiwan,SouthAfricaandUnitedStateswherethe figuresrepresenttheentiredirectsellingindustry. Figuresareexpressedas
percentagesofestimatedretailsales,excludingVAT.Percentagesmaynotsumto100%duetorounding.

Page3of3

1%
na
1%
na
0%
0%
0%
0%
1%
na
2%
na
0%
1%
2%
na