Website optimization tools

Optimizely
Co- founded by Dan Siroker- director of analytics for
the Obama campaign in 2008 and an Ex Googler.
Based in San Fransisco.
Designed for people without programming skills, it
lets owners to rearrange their website on the fly.
Raised $28 million this year in series A funding led by
Benchmark and Bain capital ventures.
Clientele of 4000 companies which include Starbucks,
Disney, ABC and many more.

Visual Website
Optimizer
Provides better options for multivariate testing and offers Heatmaps
compared to Optimizely
Founded by Paras chopra in 2009, based in New Delhi, India.
Serve more than 3000 companies including Microsoft, GE, Groupon, AMD
etc.

CASE STUDIES ASSOCIATED WITH A/B

TESTING
EA sports

SIMCITY 5, 1.1 million copies sold with 50% of sales from digital downloads.
A promotional offer was setup in the website to generate more pre-orders. The
strategy failed to attract more customers.
Different variations of the website was tested with the pre-order banner in different
locations and one without the offer.
The page with no promotional offer improved the sales by 43.4%.
http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/

Original

Variation

OBAMA ADMINISTRATION- 2008 (BEFORE

OPTIMIZELY)
Goal was to increase website visitors into subscribers
The website was divided in three variations with three different words- Learn more ,
Sign Up Now, Join Us Now on each page.
The Learn More Sign along with a black and white photo of Obama instead of a color
one and a video, led to an increase of signups by 40%.

The $300,000,000 button

An E-Commerce website required customers to register just before the check-out page.
The design team simply removed the button and the sales went up to 45%, $15 million in
the first month and $300,000,000 million in first year.

OTHER SUCCESS STORIES