Digital Marketing

1. Digital Marketing refers to the marketing of products and services of a company or business
through digital channels such as search engines, websites, email, social media, mobile apps, etc.
It involves the use of electronic devices and the internet
2. Digital marketing mainly comprises
• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Search Engine Marketing (SEM)
• Email Marketing
• Affiliate Marketing
3. Why Digital Marketing?
• In digital marketing, a reporting and analytics engine can be layered within a campaign
which allows the organization or brand to monitor in real-time how a campaign is
performing, such as what is being viewed, how often, how long, as well as other actions
such as response rates and purchases made

Search Engine Optimization (SEO):

4. Search Engine Optimization (SEO):
• It is a process of improving the structure and content of your site and doing promotional
activities to increase the traffic, and thus ranking on search engine result pages.
5. SEO is further divided into two parts:
• On-Page SEO
• Off-Page SEO
6. On-Page SEO: It refers to all the measures or methods used by website owners within their
websites to increase the traffic and ranking of a website on search engine result pages.
7. Some of the important On-Page SEO factors are as follows
• Meta Tags • Image Optimization
• Page Length • Sitemap
• Outbound Links • Content
• Internal Links • URL Optimization
• Canonical Tag • Mobile Friendliness
8. Off-page SEO: Although Off-page optimization has the same objective of increasing traffic, it is
different from Onpage optimization
9. Some of the important Off-Page SEO factors are as follows:
• Influencer Outreach • Article Submission
• Guest Posting • Video Submission
• Social Bookmark Submission • Image Submission
• Forum Submission • Infographics submission
• Directory Submission • Web2.0 Submission

Social Media Optimization (SMO):

10. Social Media Optimization (SMO):
 • In Social Media Optimization, we increase traffic, and thus ranking of sites through
social media sites such as Facebook, Twitter, LinkedIn, and Google+.
11. Let us know about some of the popular social media sites:
• Facebook • Linkedln Marketing
• Twitter • Pinterest

12. What is Facebook Marketing ?

• Facebook marketing is a new form of marketing that allows you to promote your
business, product, services, etc., on Facebook.

Search Engine Marketing (SEM)

13. Search Engine Marketing (SEM)
• SEM is a digital marketing strategy that is different from SEO and SMO, as here you have
to pay the search engines like Google for the marketing of your products and services on
Search Engine Result Pages.
• SEM is also known by many names based on the Search Engine you are using for
marketing. For example, Google ads.
14. What is Google Ads ?
• Google Ads, which was earlier known as Google Adwords, is a paid search engine
marketing platform of Google.
• It is also known as PPC advertising or pay-per-click advertising.
15. Some Benefits of PPC:
• It immediately brings people to your site who are searching for your products and
services on search engines.
• Thus, it gives you immediate results. For example, during festival seasons, if you want to
sell the product that you particularly introduced for this season, you have to use PPC
else you may have to suffer loss.
16. Google Ads comprises two networks
• Google Search Network
• Google Display Network.
17. Email Marketing:
• Email marketing is also one of the most profitable means of marketing, like SMO, PPC,
etc. It refers to sending a commercial message to a group of people, usually potential
customers using mail.
18. Common Goals of an Email Marketing:
• To increase new signups for your product and services o
• To generate new leads for the sales department
• To reach to maximum attendees for your event, to attend the event
• To get donations for your cause
19. Benefits of Email Marketing:
• It helps increase Brand Awareness.
• It is a cost-efficient way of digital marketing.
 • It allows you to create highly personalized messages or ads based on previous sales and
purchases.
• It also provides you metrics to evaluate the performance of your Email Campaign.
• It has a larger reach.
20. Some Email Marketing Tools:
• Mail Chimp • Campaign Monitor
• Litmus • Get Response
• Reach Mail • Infusion Soft
• Active Campaign
21. Affiliate Marketing
• Affiliate marketing is a type of digital marketing in which an affiliate earns a commission
for marketing the products or services of a company or a seller, etc.
• The affiliate gets a part of the profit from each sale.

AFFILIATE MARKETING
1. Affiliate Marketing is an online advertising model that provides an efficient way to promote
products and services to users as well as companies without creating our own products and
services.
2. There are the following common terms that we generally used in Affiliate Marketing –
• Affiliates • Payment Mode
• Affiliate Program • Commission Percentage
• Affiliate Link • 2-Tier Affiliate Marketing
• Affiliate ID • Affiliate Marketplace
3. Advantages of Affiliate Marketing
• Advantages of Affiliate • Secondary Source of
Marketing Income
• Convenient and flexible • No expertise needed
• Performance-Based • Low Investment Costs
Rewards • No customer support
• Increase Traffic • Passive Income

4. Disadvantages of Affiliate Marketing

• We Don't Control our • Affiliate Link Hijackers
Competition • False Advertisements
• No Guarantee of Revenue • Requires self-Discipline
5. Parts of Affiliate Marketing
• The Merchant • The Network
• The Affiliate • Agencies
• The Customer
6. How to Start Affiliate Marketing?
 • Choose your Niche
• Create your website
• Research and Select Affiliate Products
• Create high-quality content
• Drive Traffic to your Affiliate Links
7. How does Affiliate Marketing work?
• Affiliates markets promote the product's brand on their affiliate's site.
• Customers click on promotional brands on the affiliate's site, and cookies are stored
on the customer's browser, which makes it possible for affiliate markets to track the
customer's progress from the affiliate's site using the brand's shopping cart.
• Now, customer redirects to the brand's website and purchases the products and
services from the brand.
• The Software as a service (SaaS) platform automatically pays the commission to the
affiliate marketer for driving the sale.
8. Types of Affiliate Marketing Channels
• Influencers
• Bloggers
• Coupon Sites
• Email Marketing
• Large media websites
9. Affiliate marketing tools
• Flippa
• Yoast SEO
• SEMrush
• OptinMonster
• WPForms
• Ahrefs
• CJ Affiliate
• MailChimp
10. Most popular Affiliate marketing Companies in India
• Flipkart Affiliate • MakeMyTrip Affiliate
• Amazon Affiliate • DGM India
• eBay • HostGator Affiliate
• GoDaddy Affiliate • Optimise
•
11. eBay uses the following affiliate marketing tools
• Ad Groups
• APIs
• Smart Links
• Smart Sales
• Promotions and sales
• Link generators
• banners