Affiliate Marketing

Presented by
D.Suresh
19331E0024
 What is Affiliate marketing ?

• Affiliate marketing is an online sales tactic that lets a product owner increase sales
by allowing others targeting the same audience—“affiliates”—to earn a commission
by recommending the product to others. At the same time, it makes it possible for
affiliates to earn money on product sales without creating products of their own.
• Simply put, affiliate marketing involves referring a product or service by sharing it
on a blog, social media platforms, or website. The affiliate earns a commission each
time someone makes a purchase through the unique link associated with their
recommendation. Done well, this performance-based opportunity can become an
important part of your business by netting you a healthy income.
How Affiliate marketing works
• To participate in an affiliate marketing program,
you’ll need to take these five simple steps:
1. Find and join an affiliate program
2. Choose which offers to promote
3. Obtain a unique affiliate link for each offer
4. Share those links on your blog, social media
platforms, or website
5. Collect a commission anytime someone uses
your links to make a purchase
Structure:
The industry has four core players:
• the merchant (also known as 'advertiser' or 'retailer' or 'brand')
• the network (that contains offers for the affiliate to choose from and
also takes care of the payments)
• the publisher (also known as 'the affiliate')
• the customer
 Types of Affiliate websites
• Search affiliates that utilize pay per click search engines to promote the advertisers' offers (i.e., search arbitrage)
• Price comparison service 
• Loyalty websites, typically characterized by providing a reward or incentive system for purchases via points, miles, cash back
• Coupon and rebate websites that focus on sales promotions
• Content and niche market websites, including product review sites
• Personal websites
• Weblogs and websites syndication feeds
• E-mail marketing 
• Shopping directories 
• Cost per action networks
• Websites using ad bars
• Virtual currency that offers advertising views in exchange for a handout of virtual currency in a game or other virtual platform.
• File-Sharing
• Video sharing websites :
 Past and current issues

• E-mail spam
• Adware
• Malicious browser extensions
• Search engine spam
• Trademark bidding
• Compensation disclosure
• Sales tax vulnerability
• Lack of industry standards: Certification and training, code of conduct
• Cookie stuffing
Any Questions ?
THANK YOU