Digital Marketing of Stayzone Hotel

Maninderjeet Singh( 21421099)

 Company Profile (Solitaire Infosys Pvt. Ltd.)

• Solitaire Infosys is the IT company, in SAS Nagar,

Mohali which was founded in June , 2011.

• The company has 50 professionals which was

currently competing and gives their best in the world
of technology.

• This is a leading ISO 9001:2008 certified company

and providing flawless solutions to different
companies in India and different foreign locations like
United Kingdom, North America, Canada and across
Europe.
Vision of the company
The company is turning into the most reliable and respected IT Service Company all over
India. Their vibrant, dynamic, and cost based IT solutions revolve round our clients, team
and global requirements.
Products
THE TWITT Campus edge PINGOO ADVENTURES

ONLINE PORTAL(UPDATE&NEWS) ERP GAME

 Services
UX & UI Design Mobile Applications Website Development Digital Marketing

•Psd(Photoshop •Reach native app •PHP development •PPC campaign

document) to xhtml development •Net development management
conversion •Ionic app •Cms(Content services
•SEO
•Website design development management system)
•SMO
•Word press theme •I phone app development •ORM (online
customization development •E-commerce reputation
•Logo & identity •Android app development management)
design development •Email marketing
  •Affiliate marketing
Company's Clients
Clients Name LOGO

One market

ASA Property Service

44 Auto Sales

Crew Bean

4th NGOAL
INTRODUCTION ABOUT THE PROJECT
STAYZONEPVT.LTD.

• Stayzone is the holiday homes in Trivandrum

have fully furnished, fully air-conditioned studio,
one bedroom and two-bedroom apartments at
the heart of MG road, Trivandrum.
• They want to provide online service and they
want to get high keywords ranking on their
website and products.
• Client want to get high ranking in Search Engine
result page (Google). For these keywords
KEYWORDS
• guest house in trivandrum
• hostels near techno park Kazhakkoottam trivandrum
• holiday homes in trivandrum
• service apartments near techno park Kazhakkoottam
trivandrum
• men's hostel near techno parkt rivandrum
• house for short term rent in Trivandrum
• rooms for daily rent in trivandrum
• homestay in trivandrum
• house for daily rent in trivandrum
• Property Management Companies Trivandrum
• Property Management Services Trivandrum
• Real Estate Management Trivandrum
• Rental Property Management Trivandrum
• apartments in trivandrum
• holiday hostel in trivandrum
• homestay in trivandrum
Digital Marketing Overview
Defination

What is digital marketing?

“Digitalmarketing” is the component of marketing that uses the Internet and
online based digital technologies such as desktop, computers, mobile phones
and other digital media and platforms to promote products and services.
Digital Marketing Overview
SEO (SEARCH ENGINE OPTIMIZATION)

SEO is the active practice of optimizing a

web site by improving internal and external
aspects in order to increase the visibility or
ranking on search engine result page.

OBJECTIVES
•Increase & Maintain Search Engine
Rankings
•Increase Organic Search Engine
Presence
•Increase Number of Visitors through
Organic Search Traffic
Digital Marketing Overview
SEO (SEARCH ENGINE OPTIMIZATION)

IMPORTANCE OF SEO
1. Promotion/ Advertising and Brand Awareness
2. Drive Traffic (Drive Users or Customers)
3. Conversions/ Leads/ Sales

WHERE TO START?
 Website Audit
 Keyword Research
 On-Page Optimization
 Off-Page Optimization
STEP 1: WEBSITE AUDIT

• Check Websites Structure and Usability:

• Search Engine Friendliness
• Website Usability
• Link Popularity
• Brand Engagement

• STEP2
• Search relevant keywords using Google Keyword Tool(SEM-rush,google-ads)
STEP 3: ON-PAGE
OPTIMIZATION
It is done to improve both content and HTML source of
Page in order to improve its position in search ranking and
Generate more traffic.
The ways in which we have done the ON-PAGE optimization of
Stayzone are:-
• ROBOTS.TXT *URL STRUCTURE & META TAGS
• HTTPS *INDEXED PAGES
• XML SITEMAP
• SITE LOAD SPEED
On-page SEO

• Robots.txt File: If the robots.txt file is present and then no changes are done in
the file.
On-page SEO
• A sitemap is a blueprint of website that help search engines find, crawl and index all of your
website’s content. Sitemaps also tell search engines which pages on your site are most
important.
• If sitemap is present in the file then no changes are done in the file.
On-page SEO
• Site Load Speed: Loading speed within 4.79 Second which is good.
On-page SEO
• Index-Pages:
As per regarding the Indexability concern of stayzone website, It has come up with 85
Indexed pages and Need to check Google penalties from Webmaster too.
On-page SEO
• URL Structure: URL structure should contain the main keyword or name of organizartion .

Meta Title Tags:A meta title, also known as a

title tag, refers to the text that is displayed on
search engine result pages and browser tabs
to indicate the topic of a webpage.

Meta description
A meta description tag generally informs and
interests users with a short, relevant
summary of what a particular page is about.
STEP-4:OFF-PAGE SEO / LINK
BUILDING
Off-page SEO refers to techniques you can use to improve
the position of a website in the search engine results
page.It helps us to make our website popular on the
Internet.
Ways in which we have done Off-page SEO are:
◦ Article Submission/Syndication
◦ Press-Release Submission ◦ Video
◦ Social Bookmarking ◦ Slide/Doc/PDF
◦ Link Wheels
◦ Forums
◦ BlogPost/Reviews
◦ Blog Comments
OFF-PAGE SEO
• Social bookmarking
• It is the process of tagging a website page with a browser-based tool so that you can easily
visit it again later.
• The social bookmarks tell search engine algorithms that your content is valuable.
OFF-PAGE SEO
• Image Sharing: Image Sharing is currently a famous method to get backlinks
and traffic.
• It is one of the useful off-page SEO technique by which one can promote their
brands or website to different image sharing websites.
OFF-PAGE SEO
• Blog Posting:It is an off-page criterion of SEO planning in which the website
owner publishes relevant and high-quality content.
• Blog submission's target is to turn one time visitors into repeated ones. 
OFF-PAGE SEO

• Directory Submission is the main source to increase backlinks for your website,
• It provides a service to it’s users to submit their website or blog URL to the best
suitable category according to their website’s business.
OFF-PAGE SEO
• Article submission generally refers to the writing of articles that are relevant
to your online business and then getting them added to the popular article
submission directories.
OFF-PAGE SEO

PING submission
• In SEO, pinging means to tell search engines about your newly created backlinks so that they
are crawled and are counted. Ping submission is helpful for crawling the website and for
updating the information in search engines
• It helps in increasing site indexing.
• This helps in improving the ranking in Search Engine Results Pages (SERP).
• This is a safe and secure method of SEO.
• It helps in increasing the website domain authority.
• You are free to post so many pings at one time.
ORM(Online reputation
management)

• Online reputation management (ORM) is the practice of crafting

strategies that shape or influence the public perception of an
organization, individual or other entity on the Internet.
• For e.g :-comments below the post
Likes and followers of the page
• It helps drive public opinion about a business and its products
and services.
PAY PER CLICK (PPC)

• PPC or pay-per-click is a type of internet marketing

which involves advertisers paying a fee each time
one of their ads is clicked.
• Simply, you only pay for advertising if your ad is actually
clicked on.
• It's essentially a method of 'buying' visits to your site, in
addition to driving website visits organically.
What Is Social Media
Marketing (SMM)?
• Social media marketing (SMM) (also known as digital marketing
and e-marketing) is the use of social media—
the platforms(INSTAGRAM,FB etc.) on which users build
social networks and share information—to build
a company's brand,
increase sales,
and drive website traffic.
Social Media Marketing
(SMM)
Types:
• Content Marketing/ Content Creating:
• Advertising/ Sponsorship:
paid and unpaid
• Vedios
• Reels
• shorts
Content marketing

• Content marketing is a marketing strategy used to

• attract,
• engage,
• and retain an audience by creating and sharing relevant articles, videos,
podcasts, and other media.

• This approach establishes expertise, promotes brand awareness, and keeps your
business top of mind when it's time to buy what you sell
Advertising
I have submitted stayzone advertisement on Google Ads which is an online advertising
platform developed by Google, where advertisers bid to display brief advertisements,
service offerings, product listings, or videos to web users. These are in paid form.
• Search campaigns.
• Video campaigns.
• Discovery campaigns.
• Display campaigns.
Other types of ad submission we can do are:-
• Facebook ad submission
• Instagram ad submission
Email marketing

• Email marketing is a direct marketing channel that lets businesses share new
products, sales, and updates with customers on their contact list.

• Types of marketing emails :

1. Promotional emails
2. Informational emails
3. Re-engagement emails
BENEFITS OF DIGITAL
MARKETING
• Better Growth Options For Small business:
The importance of digital marketing for business lies in the option to select method of
marketing as per our budget and reach a wider audience at a lesser cost.
• Higher Conversion Rate:
. SEO, Social media marketing and Email marketing are methods which have a high
conversion rate as they are able to generate a quick and effective communication channel
with the consumer.
• Low cost:
Businesses can avoid the high cost of marketing that is associated with traditional forms of
advertising by embracing internet marketing and blogging.
BENEFITS OF DIGITAL
MARKETING

• Global reach:
Internet marketing provides businesses with a wide base of customers for their
services or products. With the internet, all types of businesses, from multinationals
to small and medium enterprises, have access to millions of prospective customers.

• Builds lasting relationships

: As long as your business has an online presence, your customers will always find
you. With internet marketing, suppliers can easily access the email addresses or
contacts of both the prospects and the buyers.
OBJECTIVE OF THE
STUDY
• BrandAwareness
Stayzone hotel business is small or limited to a smaller area, we have used digital
marketing methods to grow their brand’s name. It will increase their business reach
and a large number of people will get to know about their business name and profile
• Lead Generation
Stayzone hotel business is getting less number of leads and are not gaining any kind
of profit or very marginal profit throughout the whole period, so we need to
concentrate on lead generation techniques. One of the objective is to help them to
get a high amount of leads which will fill their email list of potential customers and will
definitely have a much better conversion 
OBJECTIVE OF THE
STUDY
• Promotion for their services
Promotion of stayzone services in the market. Then, our digital marketing
objectives should be related to promoting stayzone hotel services.

• Improve User Experience

Reduce the bounce rate of Stayzone website, we use digital marketing
techniques to engage more audience on their website. Create a better website
structure and customer feedback arrangement.
OBJECTIVE OF THE
STUDY
• More Website Traffic
To increase Stayzone website traffic, rank in google with the help of different
techniques of digital marketing like On-pageSEO, OFF-Page SEO etc.
• Target Customers
To increase their business to new customers will significantly help in the
increase of profit shares.
• Increase Sales/Profit
One of the major objectives is to increase the number of sales of Stayzone
hotel services. Ultimately it will increase the wealth and profit of business.
Research Methodology
• RESEARCH DESIGN:Type of research used is Exploratory research
It is done to explore about how much website traffic,user-engagement is there before
using digital marketing techniques and after using the digital marketing techniques.
• Data collection method
Primary data collection is done
The data is collected only by reviewing or analysis of the website and online presence
of Stayzone website.The ways in which we analyse the website are:-
• Domain Age , Alexa Rank, Moz Rank ,Page Authority ,Domain Authority
Research Methodology
• Sample size:There is only one physical sample size from which feedback is taken i.e the
business owner who tell us about how much conversion takes place in a certain period.
(telephonic )
and
Another feedback is given by the software such as Google analytics which analyse how
much traffic,reach and impressions are generated within a particular time period.
FINDINGS :
• Via telephonic conversation with the owner of stayzone we came to know that there is
increase in booking of the stayzone hotel after we start using the digital marketing
techniques.
• They are getting business by Airlines, tour operators and travel agents with their websites
LIMITATIONS OF STUDY

• Internet Marketing Campaigns Can Be Copied

• Internet Marketing Reputation Can Be Damaged by Negative Feedback
• Internet Marketing Involves Too Much Competition
• You pay regardless of any sales
• Internet Marketing Is Highly Dependent on Technology Which Can Be Prone
to Errors
• Digital marketing should be done by professional digital marketing exectives,
if black hat is used it can also lead to hacking of account.
Thank You
1. Reach the right audience
2. Engage with your audience
3. Motivate your audience to take action
4. Ensure efficient spending on your campaign
5. Maximize return on investment (ROI)

happymangli99@gmail.com