Certified Digital Marketing Course

(Oct-Dec’2019)
Course Syllabus
Module 1 – 8 Hours

Email Marketing

• What is email marketing?

• Why Email marketing is preferred in today’s era
• Using email in your marketing mix
• The key components of an email marketing plan
• Understanding Email Service Provider
• What are Databases and Permissions
• How to build, grow & Maintain Subscribers list
• define your email marketing goals
• Understanding the role of the ISP in deliverability performance
• Reports and Analytics
• Email Marketing Laws and Regulations (SPAM LAWS)
• Summary and Scope
Module 2 - 7 Hours

Blogging

• Understanding Website and Internet

• Getting familiar with Domain and Server
• What is a Blog?
• How does it help
• Creating a Blog
• Introduction to Wordpress and creating a basic/ professional blog/ website
Module 3 - 15 Hours

Google Adwords (Search Engine Marketing)

• What is Search, Search Engine and SEM

• Technical Terminologies and Understanding
• Introduction to Pay Per Click Advertisements
• Importance of Keyword Re-search and Analysis
• Understanding Google Adwords, Account creation and Maintenance
• Creating marketing Campaigns to fulfil results
• Search Advertisements
• Online Display Advertisements
• Video Ads
• Ecommerce Marketing and Shopping Ads
• Mobile Web Marketing and Ads
• Conversion tracking and setup
• Reports and Analysis
• Ad optimization and Advanced techniques
• Google products and Linking
Module 4 - 15 Hours

Search Engine Optimization - SEO

• What is Search Engine Optimization

• Using Search Engines for Business
• Understanding SEO Juice
• How a Search Engine Works?
• Why Google?
• SEO Audit Methodology
• Optimization factors w.r.t Search Engine (Google)
• Figuring out Keywords for SEO and usage (Keyword Planner and More)
• On page Optimization
• SEO rich Content of the website
• Google/ Webmaster & Crawling and Indexing
• HTML, XML and Other file creation and usage
• Tracking and Exercise Tools
• Off page Optimization
• Link building (Backlinking, Do Follow, No Follow etc.)
• Local SEO (Google My business, local listing)
• Online Reputation Management & Social Signals
• Google Algorithm and Updates
Module 5 - 15 Hours

Social Media Marketing

Introduction to Social Media

• Technical Terminologies and understanding

• Why to care about Social Media
• An Introduction to all Social Media Platforms

Facebook & Instagram Marketing:

✓ Facebook Marketing Terminology ✓ The Facebook Newsfeed Algorithm and how it works ✓
Organic reach on Facebook ✓ How to approach content marketing on social media ✓ How to
measure content effectiveness

Twitter Marketing: ✓ Twitter Marketing Terminology ✓ How to use twitter as a conversational

Platform ✓ Why Brands should be obsessed with Twitter ✓ How to operate in Build brand awareness
LinkedIn Marketing:
✓ LinkedIn Marketing Terminology ✓ Understanding LinkedIn as a
Professional network ✓ How it helps in B2B business ✓ How this platform
can be used to drive more professional opportunities

Video Marketing & YouTube: ✓ How to create a YouTube Channel ✓

Managing the account and its layout ✓ Creating Videos and its
Technicalities associated with YouTube

• Learning Social Media Marketing

• Advertisement creation for various Social Media which people click on
• Understanding Campaign Structure
• Understanding objective and Goal setting
• Bid strategy and Targeting options
• Updates, Reports and Analysis of Marketing
• Driving Sales, Building Brand and Marketing for Product or Services
• Summary
Module 6 - 6 Hours

Web Analytics - SEO

• Introduction to Analytics
• Basics of Web Analytics
• Understanding Analytics Vocabulary
• Starting with Google Analytics
• Google Analytics and Data Collection Process
• Configuration and Processing
• Understanding Goals, Filters etc.
• Learning Account, Property, and View
• Dimensions and Metrics
• Source and Medium
• Strategies and Tactics
• Techniques of creating an effective report
• Reporting and Advance Reporting
• Campaign Tagging and Measuring ROI
• Multi-Channel Acquisition and Attribution Model
Module 7 - 4 Hours

Lead Generation

• Landing Page Optimization

• Sales Funnel
• Lead capture and Sales growth
• Inbound Marketing techniques for Lead generation

Module 8 - 5 Hours

Content Marketing

• Creating Content
• Content for various Digital Platforms
• Content for Influencers
• Types of content
• Audience persona and Content building block
• Content calendar
• Scheduling, Analysis and Optimization
Module 9 - 5 Hours

Monetization

• Affiliate Marketing
• Google Adsense
• YouTube Monetization
• Blog/ Website Monetization
• How to grab Freelancing projects?