Digital

Marketing
Build a career in the involving Digital Marketing
Industry

© Meritphase|Digital Marketing
Meritphase & Training Methodology

© Meritphase|Digital Marketing
Meritphase & Training Methodology

India’s most intensive digital marketing master program is

designed and delivered by Industry veterans at
Meritphase.com for high-performing individuals who want to
get practical and experiential learning, along with soft skills
and 100% placement assistance.

Our learners can expect an eclectic mix of case studies,

digital marketing tools, and the hallmark methodology of
learning through a live website. Pioneered by Meritphase,
hands-on practice through a live website, ad budget, and
real-time implementation is the best way to learn digital
marketing. This methodology offers real-life challenges,
compelling learners to apply concepts in the class.

© Meritphase|Digital Marketing
 Learn from the Leaders in Education

Meritphase is a global education provider headquartered in the United

States. It has about 9 institutions and companies with more than 100
employees spread across 145 locations. Adtalem takes pride in training
142,000 degree-seeking students all over the world.The organization's
purpose is to empower students to achieve their goals, find success and
make inspiring contributions to our global community. Meritphase is one
of leading training providers in Analytics, Accounting, Finance, Business,
and Marketing. Founded in 2016, Meritphase has a strong online
platform that caters to self-paced learning.

© Meritphase|Digital Marketing
 Why Digital Marketing

● Learn the concepts of digital marketing and its potential

● Discover and understand online marketing tools and Tactics

● Basic understanding of SEO, SEM, Social Media, Lead Generation and Web
Analytics

● Comprehensive Practical Training will give you exposure of various methods of

Digital Marketing

● Start using techniques learned to boost your Business and Get ready to learn
advanced online marketing topics

● Help you to enhance your skill set and get lots of job opportunities in booming
Industry.

© Meritphase|Digital Marketing
WHO SHOULD ATTEND

● Fresh graduates in any Stream

● Business owners / Marketing Head
● Web Designers
● Online Marketers
● Professionals in their early career
● Marketing Professionals

© Meritphase|Digital Marketing
Course Agenda : Day 1

Digital Marketing Orientation

• Understanding Digital Marketing
• Digital Branding
• Digital Alignment of Organizational Goals

Website Planning & Development

• Essential Elements of Website
• Website Planning
• Importance of a Website

Google Analytics

• Basics of Google Analytics

• Track the Conversions
• Different Analytics Platforms
• Analyzing Visitors Behavior
• Creating Dashboards
• Taking required Corrective Actions
Search Engine Optimization

• Learning to find Relevant Keywords

• New techniques of SEO & Ethical ways of doing SEO
• Planning & Monitoring SEO Process
• Advance Data Searching
• Searching Keyword
• Content Strategy

© Meritphase|Digital Marketing
 On Page and Off Page Optimization

• Internal Linking & Metatags Creation

• Basic HTML Guidance
• Uploading Sitemap on Website
• Google webmasters Tools
• Checking Backlinks

Course Agenda : Day 2

Search Engine Marketing

• Marketing Personalization on Internet

• Orientation of Google Adwords
• Introduction to Bing

Digital Display Campaigning

• Display Advertising
• Display Builders for Banners Creation
• Remarketing Tools.

Search Campaigns

• Ranking the right Keywords

• Grouping of Keyword: Exact, Negative
• Actionable Metrics for Performance
• Setting up Paid Research Campaign
• Techniques to Positioning your Website
• Quick Conversions Steps
• Improvements Techniques for ROI
• Effective Campaigns and Ad groups Creation

© Meritphase|Digital Marketing
Tracking & Measuring ROI of Online Advertising
•Insertion and Importance of Google Conversion Code in
Effective Campaigning
• Costs and Billing
• Tracking Ad Performance
• Optimizing Cost per Click

•Optimizing Ad Performance –Optimize Account & landing

page
•Funds Allocation on various Online Advertising Platforms

Course Agenda : Day 3

Facebook Marketing

• Participants Strategy Presentation

• Facebook Ads Vs. Google AdWords
• Facebook Marketing Mix Vs. Other Marketing Platforms
• Facebook Marketing Case Studies
LinkedIn Marketing
• Understanding and Marketing on LinkedIn Groups
• Company Profile Vs. Individual Profiles
• LinkedIn Advertising & its Practices
• Increasing ROI from LinkedIn Ads
• Learning Marketing on LinkedIn groups

Twitter Marketing
• Understanding Twitter
• Twitter Marketing
• Tracing Performance
• Case studies on Twitter Marketing

© Meritphase|Digital Marketing
 Video Marketing
• Creating and Uploading Videos on Video Marketing
Websites
• Using YouTube for business
• Creating YouTube Video Marketing Strategy
• Techniques to Increase number of views of the videos
posted
• Converting YouTube Viewers to your website Viewer

Course Agenda : Day 4

Content Marketing
• Introduction to Content Marketing
• Importance of Documented Content Strategy
• Appropriate time to distribute Content on Various Social
Media
• Examples of Most Effective and Least Effective Content
Marketers
•Own Blog-LIVE Creation
• Best Practices used in Blog Creation
• Creating Interactive Blog for Visitors
• 5 Most Important things your Blog shouldn’t miss out
• DON’T’S of Blogging
• Examples of TOP BLOGS
Email Marketing & Going Mobile

• Introduction to Email Marketing

• Creating your own Email list of millions of Email Id’s
• Writing an Impressive Email or HTML Template
• Increasing Email Subscription/opt-in list
• Inbox Deliverability and Email Retargeting
• Best Practices of Email Marketing
• Split Testing & Scheduling

© Meritphase|Digital Marketing
 Some of Our Valued Clients

Get in Touch

Phone/WhatsApp + 19252222883

Azeen.fatima@meritphase.com

www.meritphase.com

© Meritphase|Digital Marketing