Digital Marketing Training

Classroom Training
100 days unlimited access to our resource center

Rs. 16000/-
*15 % Service tax extra

Who should attend the training?

Channel Partner / Reseller

Customer
Professionals
Career Seeker
Student

Why GATS?

 GATS has trained, groomed and honed scores of students into lean
technologists with competitive skills at par with global standards. The
Institute has proved to be a gateway to lucrative careers and scores of
students from various disciplines who seek the support of our extensive Data
Bank.
 We believe in providing personalized guidance to each of our students. Our
Cisco stalwarts have designed a unique training system to educate, groom
and empower students. A special set of internal practice tests are conducted
to improve performance in exams during the training sessions.
 At GATS, students undergo a learning process where they thoroughly
understand the core subject and are able to implement their skills in the real
time work environment.
 Our Intensive Training Model is designed in such that the participant gets
hands-on practice facilitated on our top class physical Cisco rack equipped
with a High end series of cisco routers and switches and terminal servers, for
real-life oriented rich technical experience with a focus on Cisco
 recommended technologies.
 We conduct special revision batch and exam preparation session immediately
after completion of the main course, to ensure quality along with the highest
success ratio. This revision batch and exam preparation session is conducted
at FREE of cost and is a mandate for the students.
 Many of our faculty members hold advanced degrees and have a wealth of
real-world experience to share. You'll learn all the essentials in your chosen
field, and then how to apply this knowledge to make an immediate impact on
your career.
 The participant gets free access to our resource center.

Learning Objectives
On Completion of this training the knowledge and skills that a learner will
have are mentioned below

Module 1

Introduction to Digital Marketing

 Traditional v. Digital Marketing

 The Opportunity of Digital Marketing
 Characteristics of Digital Marketing

Module 2

Search Engine Optimization

 How Search Engines works?

 What is Website?
 What is keyword?
 What is Keyword Density?
 Keywords Research and Analysis
 Google Analytics Tool
 Google Webmaster Tool

SEO On-Page:
 What is On-page Optimization
 Keyword Research with Google Keyword Planner
 How to select Domain Name?
 Page Naming {URL Structuring} and Folder Naming
 Image Naming, Image Title and ALT Tags Creation
 What are Meta Tags - Description, Keywords, Author, Country, Robots
 Redirection Tags
 Headings Tags {H1 to H6}
 What is Content Writing?
 SEO Friendly Content Writing
 Anchor Text, Link Title
 Robots.txt file use and creation
 HTML Sitemap creation
 XML Site Map Creation
 Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
 Alexa Rank

SEO Off-Page:

 What is Off-page Optimization?

 What are Backlinks?
 Why Backlinks are Important?
 How to Get Backlinks?
 Difference between Do-Follow and No-Follow Backlinks
 What is Google Page Rank?
 How to increase Page Rank?
 Search Engine Submissions
 Directory Submissions
 Article writing and submissions
 Press Release writing and submissions
 Blog posting and comment writing
 Classifieds Submission
 Forum Posting
 Business Listing
 Social Bookmarking
 Social Networking

Module 3
Google Adwords:

 AdWords Fundamentals
 Search Advertising
 Display Advertising
 Video Advertising
 Shopping Advertising

Search Marketing (PPC)

 Key PPC Concepts

 Strengths of Pay Per Click
 Keyword Research
 Google PPC
 Research Tools
 Search Campaign Process
 Keyword Selection
 Ad Copy
 Landing Pages
 Targeting
 Budgets
 Scheduling
 Display Networks
 Ad Centre
 Campaign Management
 Conversion Tracking
 Conversion Metrics: CPA, CTR
 Bidding
 Analytics
 Laws & Guidelines

Digital Display Advertising

• Key Digital Display Concepts

• Benefits of Digital Display
• Challenges of Digital Display
• Business Value
 • Running Effective Ads
• Ad Formats
• Ad Features
• Ad Display Frequency
• Campaign Planning
• Campaign Steps
• Target Audience
• Campaign Objectives
• Campaign Budget
• Creative Formats
• Targeting
• Tracking your Campaign
• Optimizing the Campaign
• Laws & Guidelines

Module 4

Social Media Marketing

• Key Concepts
• Social Media Goals
• Setting Goals and Priorities
• Facebook Features
• Facebook Newsfeed
• Facebook Insights
• Facebook Business Page
• Facebook Advertising
• Twitter Features
• Twitter Engagement
• Twitter Advertising
• LinkedIn Setup & Profile
• LinkedIn Features
• LinkedIn Company Page
• LinkedIn Advertising
• Google+ Setup
• Google+ Features
 • Google+ Insights
• Google+ Analytics
• Google+ Brand Page
• YouTube Setup
• YouTube Channels
• YouTube Channels
• YouTube Features
• Instagram
• Pintrest

Module 5

Email Marketing

 Introduction to Email Marketing

 How does Email Marketing Works
 Building an Email List
 Creating Email Content
 Optimizing Email Campaign
 AB Testing

Module 6

 Ad Servers
 Understanding the online advertising ecosystem,
 Ad networks
 Publishers
 Ad servers
 Ad exchange servers
 Ad server basics and installation
 Thank You!

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Aundh Pune 411007
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