Greenwashing

(Focus on investments)
 Content
What is Greenwashing?
Where happens Greenwashing?
How does it work?
Investments
 What is Greenwashing?

Misleading portrayal

Marketing strategy

Various forms

Growing problem
Where happens Greenwashing?
 How does it work?

Market researches

MRT Scans

One psychological self-test

Contents

Let’s do a little experiment …

In the next 10 sec. think about anything that you
want to think (game, music, book, conversation)
but whatever you do …

“Don’t think about a pink elephant”

Time starts now!
known as the “ironic process theory”
Greenwashing of Investments
Contents

Stocksare
What -> Shares/Equity/ETF's
Investments?
Which fund companies use Greenwashing?
 Conclusion
Contents

“Use your mind instead of your imagination.”

 Sources
Contents

https://www.yvonnewillicks.de/2021/05/17/greenwashing/
https://elevatecounselingaz.com/dont-think-of-a-pink-elephant/
https://www.natuerlich-schoener.com/greenwashing-konventionelle-kosmetik-naturkosmetik/
https://patcrosscartoons.com/2022/06/08/a-growing-problem/
https://youtu.be/O3MEhVnS8GE
https://www.finanzwende.de/themen/oekologische-finanzwende/greenwashing-champion-dws/
 Contents

Do you have any questions? 🤔