Our Approach to 
Search Engine Optimization 
(SEO &SEM) 

Contents 
S E O O b j e c t i v e ............................................................................................. 2
Our Approach ............................................................................................................ 3
What you get? ............................................................................................................ 5
PayPer Click (PPC) A d v e r t i s i n g ........................................................................... 6

 
SEO Objective 

SEO is the active practice of optimizing a web site by improving internal and external aspects in order
to increase the traffic that the site receives from search engines.

The main objectives of SEO are:

Increase: 
a) The Online Search Engine presence – Searchable through most of the widely used search
engines.

b) Search Engine Rankings – Getting the page links asthe first few links in search results for
relative keywords/phrase or a domain on search engines.

c) The number of visitors on a site or page – Increase both quantity and quality of traffic on
website or page results and increase business and customer base.

Improve: The brand visibility and get the competitive advantage.

Reduce: The risk of being sidelined in the ever growing world of the World Wide Web.

 
Our Approach 

Search Engine Optimization is a science that taps into search engine algorithms and a human visitor at
the same time. We have mastered this art through years of experience in the Search Engine
Optimization (SEO) arena. We keep updating our SEO skills and provide the latest SEO services,
ensuring that you meet your Internet marketing/SEO objectives in the shortest possible time.

Research: 

The Main Objective of Research: To compare your web site with competitors on various aspects of SEO
factors and to determine the level of competition all the competitors have employed for their web
sites.

1. Keyword Research - to get a detailed report on the type of keywords your competitors are
following.

2. Competitive Research on various aspect of SEO, including on and off page SEO Analysis, which
help in determining the SEO trend, your competitors are employing.

3. Link Popularity and Traffic Comparison

4. Technical Research including web site structure, accessibility, design, layout, navigation,
colors, background, fonts, images, broken links, meta tags, web copy, HTML validation,
browser and resolution compatibility, loading times, etc.

Plan: 
After a detailed research, we prepare an SEO plan for your web site by keeping a note of all strong and
weak SEO factors that your competitors have employed. We focus on the niche your site belongs to,
and explore new SEO methodsfor the specific niche to catch more and more targeted eyeballs over the
web.
Activity: 
On Site SEO Activity:
 
• Detailed Keyword Research using KEI (Keyword Effectiveness Index), LSI, Long tails, etc.
• Meta Tags
• Keyword Integration - (From detailed keyword analysis report) Content - Positioning and
disbursement of keywords throughout the copy.
• Anchor texts, Links, H1-H2 Tags, Alt tags, Page Navigation, Interlinking, etc.
• Keyword density of each major section on the page.
• Web site structure and accessibility, design, layout, navigation, colors, background, fonts,
images, broken links, html validation, etc.
• Link Density Analysis.

Off Site SEO Activity: 

• Rich Media Optimization

• Social Media Optimization
• Social Networking
• Blogging
• Really Simple Syndication (RSS)
• Pinging
• Do Follow Comment Posting.
• Forum Submissions
• Search Engine Submission
• Social Book Marking
• Link Building
• Article Marketing and Distribution
• Directory submission
• PR Marketing and Distribution
• Viral Marketing
• Link Baiting

Reporting: 
We provide you regular reportson performancealong with expertanalysis:

1. Detailed Weekly Traffic Report

2. Detailed Monthly Analytics Report

3. Keyword Ranking Report

 
What do you get? 

Every company or individual wants their services, products

and information pages to be easily available to the user QuickChecklist
when the user searches for relevant information over the
internet. SEO is the process of improving the volume and • In-depth keyword research
quality of traffic to a web site from search engine search • Analysisof your relevant
results. It is a continuous process and not a one-time event competitors
and it starts right from selecting the domain name and • Link audit and strategy
continues in development, site marketing and even in • Ongoingmanagement
hosting. As SEO is a continuous process so it has a starting andconsulting
point but it does not have any endpoint. It ends only when • Comprehensive auditof your
it is decided to end the online presence. website, with presentationand
reference documents
A successful search marketing campaign requires successful • Regular reports on performance
communication. Through regular phone calls, email and along with expert analysis
online meetings, your search marketing efforts will be
guided by us.

Month over month, you’ll be able to measure progress through the reports we generate for your site on
weekly and monthly basis. But before they’re handed over, our experts analyze the data to make sure
it’s being communicated in the format you need understand. And we tell you what the stats mean to
your business goals.
PayPer Click (PPC) A d v e r t i s i n g  

After Google introduced the concept of ‘Google AdWords’, Internet marketing changed its face forever.
Thereafter, the new terminology Pay Per Click (PPC) advertising has been ruling the world of Internet.

PPC has been the most effective and smart way to reach customers and conduct business with them.
After the inception of this concept, all of the major search engines like Yahoo Sponsored Search and
many others started offering PPC advertising along with natural SERPs (Search Engine Results Pages).

The best thing about PPC advertising is that since this is a performance based service, it means that
you have to pay only for the clicks you are going to receive.

Why PPC Advertising? 
• When you don't want to wait for natural search engine rankings to start promoting your link
• When you want to get to customers en masse or potential customers with the first glance
• When you want to analyze the response and feedback of the visitors to your new
products/services
• When you want fast results from a specified group of audience or target customers
• When you want the swiftest and the most effective way to endorse your brand
• When you need automatic optimization that will help your business

SEO packages that can make a difference with PPC 
• We add researched keywords (relevant and sensible) that will genuinely endorse your brand
• We provide you with the most convincing ad groups, ad campaigns and marketing to enhance
the conversion ratio and quantity of clicks
• Get the best ad group management along with in-depth research and result analysis
• Customized advertising that includes the freedom to select your location and advertise
according to your budget
• Get the most intellectual advertising based on an in-depth study of market trends and
customers' psyches
• We are highly experienced in PPC andSearch Engine Marketing and, understand Search Engine
Algorithms like no other

In addition, we ensure that we will serve you with the best paid advertising and marketing to help
your business reach new heights.