SMARTPHONES BUSINESS

Target Market
 Our target market will focus on consumer between 17 and 55 because these age groups are the
largest percentages of people using the smartphones in Zimbabwe. However, our marketing
effort will focus on the college students.

HIGHEND OR LOWEND MARKET

 FOR START WE CAN HAVE 3 FLAGSHIP AND 7 MEDIUM RANGE SMARTPHONES

THE MAIN COMPETITORS

We presume to face competitions from existing and new companies in Zimbabwe. We

presume facing competitions from companies such as

 PARUL TECH
 CRAIG COMPUTERS
 BLUPRINT SOLUTIONS
 FANTASY IT SOLUTIONS
Our company also presumes facing competitions with big companies. However, we will
develop a unique marketing technique to enjoy market shares.

MAIN SELLING PRICES

 FLAGSHIP SMARTPHONES i.e iPHONE X SERIES AND ABOVE , SAMSUNG S20 SERIES AND
ABOVE, HUAWEI P40 SERIES AND ABOVE ,XIAOMI M12 SERIES etc. – USD1000 - USD1500
 Mid-RANGE SMARTPHONES i.e. [TECNO SPARK SERIES, POVA SERIES ] [SAMSUNG A SERIES ,
M SERIES AND F SERIES] [ HUAWEI P LITE SERIES ,NOVA i2 and i3] [ REDMI NOTE 8,9 and 10]
e.t.c – USD300 - USD400

WHERE DO WE OPERATE FROM

 We start operating at home to minimize our operating expenses such as rentals ,licenses
and so on

 Other expenses include money to boost and run our social media marketing platforms

SPECIFICATIONS - SMARTPHONES
  SMARTPHONES ; ROM - 32GB, 64GB, 128GB, 258GB and 500GB
RAM -2GB ,3GB, 4GB, 6GB and 12GB
; FINGERPRINT- ONSCREEN/SIDEMOUNTED/BACK

Market Segmentation

Our company will focus our marketing campaign on five categories of customers revealed as follows:
 Children aged 10-17 years
 Professionals
 Students
 General public, and
 Companies or service organizations that need to be in constant communication with their
employees.

Marketing Strategy

We will use both short term and long term marketing strategies to boost sales and achieve our
marketing objectives. Our short-term marketing strategy will include:
 Purchasing Advertising
 Social media
 Bulletin Boards,
 Search Engines.
 Advert in trade journals;
 Trade shows & conferences;
 User group;
 Telemarketing;
 Targeted sales calls;
 Direct mailing, and
 Customer referrals.

Moreover, our long-term marketing technique will assist us bringing a steady flow of traffic, which will
include:

 Opt-in Lists
 Freebies
 Content
 Online adverts
 By using the combination of both short-term and long-term marketing strategy, we will be able to
excel our competitors. Moreover, we will create a website to launch an internet marketing to
achieve a guaranteed success. We will also focus on the sales promotion for the short term
marketing using the niche positioning to develop the customer and market services.

Sales Forecast
Our sales are forecasted to increase year by year. Starting from $5100 in Year 1 and reaching
$10200 in Year 2 as revealed in Table below:
YEAR 1 YEAR 2

Sales

Smart Phones FLAGSHIP $3,000 $6,000

Smart Phones midrange $2,100 $4,200

Other Services

TOTAL SALES $5,100 $10,200

Direct Cost of Sales Year 1 Year 2

Smart Phones FLAGSAHIP $1,500 $3,000

Smart Phones midrange $1,260 $2,520

Direct Cost of Sales

$2,760 $5,520
(Subtotal)

Vision
Our vision is to offer the customer the best and the highest quality smartphone product focusing on
personalized services by delivering convenience and rapid services. Our vision is also to provide the
customer with excellent services, maintaining our referral network base, and respond to customer
problem rapidly.
THE END