Professional Documents
Culture Documents
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Rules:
1. Dont forget to kern: It is important to have uniform spacing throughout
2. Dont disregard readability for aesthetic reasons
3. Keep your line lengths short
4. Have purposeful hierarchy
5. Practice appropriate word spacing
6. Use the correct alignment
7. Always design for your audience
8. Have a consistent font palette
9. Never stretch type
10.Consider your medium
11.Dont use too many effects