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    This document provides an overview of the first week of a communication course focused on career development. It introduces the course objectives of helping students develop a job search plan and materials while learning organizational behavior concepts. The week covers introductions, reviewing assignments, and discussing the four P's of marketing - product, place, promotion, and price - as they relate to positioning oneself for employment. An eight-step career campaign is also outlined that includes self-assessment, determining strategies, creating tools, preparing for and handling interviews, following up, evaluating offers, and achieving job success.

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    This document provides an overview of the first week of a communication course focused on career development. It introduces the course objectives of helping students develop a job search plan and materials while learning organizational behavior concepts. The week covers introductions, reviewing assignments, and discussing the four P's of marketing - product, place, promotion, and price - as they relate to positioning oneself for employment. An eight-step career campaign is also outlined that includes self-assessment, determining strategies, creating tools, preparing for and handling interviews, following up, evaluating offers, and achieving job success.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    21 views10 pages

    Class 1

    Uploaded by

    api-308919474
    This document provides an overview of the first week of a communication course focused on career development. It introduces the course objectives of helping students develop a job search plan and materials while learning organizational behavior concepts. The week covers introductions, reviewing assignments, and discussing the four P's of marketing - product, place, promotion, and price - as they relate to positioning oneself for employment. An eight-step career campaign is also outlined that includes self-assessment, determining strategies, creating tools, preparing for and handling interviews, following up, evaluating offers, and achieving job success.

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    of 10

    COMM 2232

    Communication for Career


    Development
    Week 1
    Introductions
    Assignment Review
    Steps of a successful career campaign
    Four Ps of Marketing
    Self-Assessment Assignment

    Course Objectives
    1. help students develop a job search action plan and
    create job search materials
    2. introduce ideas from the field of Organizational
    Behaviour on team work, management, and
    workplace stress to help students meet workforce
    challenges

    INTRODUCTIONS

    4 Ps of Marketing

    Ch. 1 (only 3 pages)

    Emphasizes that finding employment is like a sales job,


    you need to sell your self.

    4 Ps of Marketing

    Product

    Place

    Promotion

    Price

    CAREER CAMPAIGN
    STEPS
    1. Self assessment
    2. Determine marketing strategies
    3. Create marketing tools
    4. Prepare for an interview

    CAREER CAMPAIGN
    STEPS
    5. Handle an interview
    6. Follow up on the interview
    7. Evaluate an offer
    8. Achieve success on the job

    ASSIGNMENTS

    WEEKLY SCHEDULE

    RESPECT

    QUESTIONS?

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