Acacia 1 Cynthia keacio Frofhoaor Raborte Business Conmaunicetion 300, 2 Febmary {year} Cosusmcation Skills Needed in Intortiond Busitoos Intemational business plays anineweasingly important le inthe U.S. eoomemy, and U.S, companiss recognize that to be competitive nationally, they must be competitive internationally. Feflectng thi ten, ditectinvettannt by US. private enterprises in foreign counthoe inersseed fom $409 billion in 2001 to $528 bilin in 2005, an increase of 29 pereat in four years (WSonde 253), Teday, move than 3,000 U.S. comporations have over 25,000 subsidiaries and iste in 125 foreign cuntriae, and move than 25,000 Atwriran fines are engaged in iatecnational marketing (Bevealok: 132,143) Interationsl business is dependent on communication. Aczordingto Care LaCusst, chiePexaeutive officer of Anetra Industries, an international] supplier of antorative pats Tacompany cannot communicate with is frign subsidiaries, ewstouess, sopplees, andl government it camot achieve success The sal fact is that most Arcerioan managers ave not equipped to comreuicate with their international counterparts. (146-144) Eecaure exwellent business conmanaicetion skills axe oe ef the mast important coneponents for success in international business affairs, a survey instrament was designed to cexplor the importance of evel of compeleace ia, and methods of developing four types of intemational business speaking shill, The suvey was sent to over 300 aitmatnzaleompanies vith staff members Ioceted aroand the wo. Bach company was asked to shave the survey withAcacio 2 its top tea xovutives, We achinrede meporse mate of aver 79 pescent ding the tire months ‘we proved fora response. The date fiom the esponses was tabulated and analyzed by our team reambae. fullaepont with he dear conchasions was comple, “The overwhelming esponee to ou survey indicated tha! beings to communicate with people inanother country in theirlanguage was one ofthe encst ieportant tats for doing Toasters in global econoxiy. Whin.one sxicutive wis sched the inctinpportan language in ‘world wade, be roped, “My custoner's language” (Siadnyk ad Rao 6, Ins whichever nk or profession 2 yeron chooses to exer, coraaanicaton remnats a eat senna fo suctoe Is our global econowey, which combinge may oltre, commaunivation become dificult because of diferenes incultrs, in language, au in xowvebl comaicston. Araong all te differences that effect iemtionel comneuicaton, cone nonverbal message appeate te taan the ean thing in all eultures—a one,