Institute a system to keep track of all of the people who

areinterested in your product or services, and find creative

waysof keeping in touch with them on a regular basis.
To start, go through your notes. Put together a list of all of the
peopleyouve spoken to in the last 6-9 months whove showed
interest in you buthavent become paying customers.
Follow up with them in a variety
of w a y s : c a l l t h e m t o t o u c h b a s e , u s e e m a i l , a s k t
h e m t o s u b s c r i b e t o a newsletter, send them
interesting articles, or invite them to join you
atevents. It takes numerous impressions to make the sale; thats
why you seecommercials on TV over and over again for the
same products.By Keeping track of all of the people
whove showed interest and keeping your business on
their radar screen youll turn more of them into paying
customers.
Let your satisfied customers help you sell your
products orservices.
Here are a couple of ways to do
t h i s : 00000000000000000000000000 As k t h e m f o r
referrals - right away (if you were a car salesman
youwouldnt wait for the new car to get dirty and
d e n t e d ! ) 000000000000 Ask them to write testimonials for
you, (also right away) and compile a listof testimonials to use in
your all of your marketing collateral.
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