Social

Media Strategy: How could Social Media help any

businesses reach its potential customers
Did you know that 90% of businesses existing today says that social media
strategy improved their business exposure?

The fact is, the rise of the Internet and the emergence of social media
platforms has opened a new gateway to endless possibilities. It is without a
doubt that among these new possibilities is the ability to reach potential
customers faster than before. What's more is that, with the help of Social Media,
you can create a rapport with your customers by projecting your brand in such a
way speaks to your potential customers.

Social media posts drive targeted traffic.

Whatever business or industry you might be, there is always a substantial

number of your customers that are on social media. A research made by the Pew
Research Center has found that 68% of American adults use Facebook. Even
among those who are 65 years and older are users of social media. These results
only mean to say that, through the use of this medium, the potential to have
access to new customers is high.

Think about it, when you post a blog post or update the homepage of your
website, it always takes a while before Google notices you. Which results in a
few customers getting to know your business as well. However, through the help
of different social media strategy, your posts can drive higher opportunity for
your business to be recognized.

For instance, most people tend to just scan through these social media
platforms during their free time. At most times, they like to view those that they
are interested in. In this case, your social media profile has a higher possibility of
being found by your potential customers. This can attract new customers, boost
traffic which in turn can increase your sales.

Social media ads allow targeting and retargeting.

You're probably wondering why you should advertise on social media. The thing
is, these platforms offer targeted ads. These targeted ads can be customized
according to what your potential customers are looking for. For example,
Facebook ads can target your customers based on their location, age, industry
and even asses the behavior of a user - like the pages that they like.

Through these targeted posts, you will have more control over the messages
that you need to be amplified. This means to say that you can spend your
budget strategically spend them on your potential customers.

Social media strategy will get you more sales.

A number of successful businesses of today said that they acquired customers

through a social media platform. Facebook being on top of the list. When you
thought about how efficient this platforms is in reaching people, it is not a
surprising result. Thus, with the help of a good social media strategy, you can
radically increase your business presence. Also, this can be a platform to
influence potential customers in making their decisions.

On top of that, you can share the latest news about your products. For instance,
you can share coupon codes or sales and discounts on your social media. These
simple things could make a lot of difference in your sales. Your customers and
potential customers will be curious enough to give it a try on what they can get
out of this discount you're offering.

You can find potential customers who do not know anything about your brand.

Also, having a social media strategy can help you target customers that are
looking for something that is related to your products. This applies even if they
do not know about your brand. For instance, you can use Hootsuite on Twitter
to set up streams. Through this social media strategy, you can follow particular
keywords that relate to your brand and business. So, when you spot someone
tweeting about these keywords, you can make a way to direct them to your
website. Even explain how your company or brand can address their needs.

Through these social media strategies, the potential of increasing your sales and
attracting new customers are within your reach. You will have an efficient and
affordable means of influencing people that could be interested in your product.
In addition to this, social media could help you show your customers how your
business can address their needs.

Word count: 718

Plagiarism Check: 100% Unique

Meta information
Keyword: Social Media Strategy

Meta Title: Social Media Strategy: How could Social Media help any businesses reach its
potential customers

Meta Description: Did you know that 90% of businesses existing today says that social media
strategy improved their business exposure?