E-Business or no business at all: Case

Nissan.com
Why is Nissan Motor Company so concerned about the use of these two domain names and how a
monetary damage of judgement of $ 10 million could be justified.

Owners of a Nissan motor company product (such a car) are always looking for the most common
webadresses of the company. In case of Nissan motor company, it’s likely to be nissan.com. So every
(potential) customer or productowner would try nissan.com or nissan.net. Unfortunately, they
couldn’t find Nissan motor company, but a small hardware store called Nissan computer corporation.

For big companies such as Nissan motor company it’s very important to have an obtainable webpage.
Customers and potential customers should have to find the company within a minute. Nissan motor
company concerned this issue.

Then we have the reputation of Nissan motor company. When the websites of Nissan Computer corp
are full of advertising, spam and other phising tools, it could prejudice the image of Nissan motor
company. People who surf to www.nissan.com expect to find information about a car for example.

At last, which benefits could apply when Nissan computer company uses the domains nissan.com
and nissan.net? Uzi Nissan could easily create another domainname such as: nissan-computing.com.
In Google rankings, he remains in the top search results and his site is probably visited twice a day. So
he could sell the domain to Nissan motor company because they are concerning problems with the
accesability of their website, which in this case is more important.