Publication Plan

Title:

UNDERGROUND.

Positioning Statement: Your No.1 for Indie Rock!

Price: 3.50
Distribution: Newsagents and supermarkets, music stores, online
Rationale: The approach of the magazine is from the typical Indie rock music lovers
perspective, it will include the big names from the Indie rock genre to keep the fans
interested. Articles, interviews and Q&As will all focus on providing the fans with the
information they want to know and the bands/artists that they love. The language used
will mostly be simple and slang may also be used occasionally.
Style: Informal and amusing style but the attitude of reviews and interviews will change
according to context. Humour will be used appropriately when necessary.
Regular Content:

Editors letter
Interviews
Album reviews
Q&As
Giveaways/posters
Gig/festival guide
Competitions
News
Audience letters
Gig reviews

Feature Content:

The Lookouts (quote from interview)

Arctic Monkeys: Life since AM
Jamie T takes a look into the past
The Smiths: Q&A
Catfish & The Bottlemen: Road to fame
The Stone Roses: Is this the final tour?
The Strokes: The BIGGEST tour yet?
The 1975: Set out for world domination
The real story behind Liam & Noels fall-out
Two Door Cinema Club: The UKs newest rock phenomenon
The Killers top 10 indie rock bands
The Kooks: Young Folks
The Libertines: How fame has affected us
Foster The People: Indie pops not dead
The Black Keys: Weve got the fever
Threat Level Midnight Have we made it yet?
The Speechless New album hits the UK hard!
No Vacancy talk about their world tour!
Nine AM Starts top 10 Indie tracks of 2015
The Situation Where would we be without music?

House Style:

Coverlines: American Captain and Arial Narrow

Headlines: Eras Bold ICT
Standfirst: Amity Jack (14pt) Byline separate from standfirst.
Captions: Amity Jack (8pt)
Features first paragraph: drop capital AMITY JACK, 4 lines deep, and first couple
of words of each paragraph
News first paragraph: First couple of words in bold capitals
Body text: Bodoni MT (11pt)
Colour Scheme: Brown, White, Green