Q3: What kind of media

institution might distribute

your media product and why?

The type of film The Speculum is

Mainstream
Supernatural
Low budget

Distributors

Insight to marketing: uses

viral marketing, social
media being increasingly
popular. The marketing is
conceptualised fine-tuned,
trailers, cinema released.

Warner Bros

Distributors

Distributors

My Choice Distributor: Blumhouse

Productions

Produces low budget films on a wide scale e.g. Paranormal Activity

Many of the films they have produced are similar to The Speculum,

Paranormal Activity, a supernatural film, used one location to film the

entirety of it and used a house as the way of making character seem
trapped.
Marketing techniques:
- Identifies cinemas popular with horror to reduce expenditure
- Targeted theatres rather than broadcasted advertising but digital
promotion
- Simple equipment makes it seem realistic to the audience and
believable (the hook for Paranormal Activity)

Why wed use Blumhouse Productions

Much like Paranormal Activity, The Speculum would be

low budget yet appealing to mainstream audiences. We would

use the technique Blumhouse used by being selective with
the theatres that show the film. Wed do this to reduce
expenditure and maximise profit.
We use in our film regular equipment that would be found in a
normal house which is similar to films such as Insidious.
They do also produce mainly the same genre of horror films
as we made.