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  • Theory of Change Calgary

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    Kristjan1
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    This theory of change diagram outlines a strategy for a municipal election candidate, Chris Harper, to use social media platforms like Facebook, Twitter, and Wordpress to engage voters and increase support. It assumes these tools can mobilize the candidate's base and inform target voter groups about issues. The goal is to address residents' dissatisfaction with taxes and services, persuade key demographics to vote for change, and ultimately garner enough votes to win the Ward 1 election.

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    This theory of change diagram outlines a strategy for a municipal election candidate, Chris Harper, to use social media platforms like Facebook, Twitter, and Wordpress to engage voters and increase support. It assumes these tools can mobilize the candidate's base and inform target voter groups about issues. The goal is to address residents' dissatisfaction with taxes and services, persuade key demographics to vote for change, and ultimately garner enough votes to win the Ward 1 election.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    66 views1 page

    Theory of Change Calgary

    Uploaded by

    Kristjan1
    This theory of change diagram outlines a strategy for a municipal election candidate, Chris Harper, to use social media platforms like Facebook, Twitter, and Wordpress to engage voters and increase support. It assumes these tools can mobilize the candidate's base and inform target voter groups about issues. The goal is to address residents' dissatisfaction with taxes and services, persuade key demographics to vote for change, and ultimately garner enough votes to win the Ward 1 election.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Theory of Change Diagram

    5 Strategy 6
    • Develop a Facebook page to mobilize support for Chris
    Harper and engage in discussion about community needs Assumptions
    and priorities • Obama had more than 2 million facebook followers
    • Use Twitter as a forum to share information and link to prior to being elected
    updates on community events, politics, news, and Chris • A large number of frugal families and longtime loyals
    Harper’s blog are already regularly using the internet
    • Use Wordpress to develop a daily blog informing 3 target • Jennifer Banks used social media in the 2007 election
    personas about Chris Harper’s platform and plans for the and came a close second to Dale Hodges
    future

    1
    4 Problem or Issue 3
    • Residents of Ward 1 pay too much tax for not enough
    services. They are fed up with not being included in
    decisions about where municipal money is spent. Were
    Influential Chris Harper to employ social media to persuade frugal
    Factors families, longtime loyals, and savvy settlers that if they Desired Results
    vote for him they will “get what they pay for”, he would • Increase voter turnout
    • The eligible voter turnout
    garner enough support to win the election. • Create an online
    was 23% in 2007.
    • Dale Hodges may not run political community
    using social media
    in the election
    • Rally enough support
    • PGIB is providing 2 to win the municipal
    financial support for right-
    election of Ward 1 of
    wing candidates Community Needs/Assets Calgary.
    • A community survey of 200 people in Ward 1 reports
    that only 27% were satisfied with their local alderman.
    • Main concerns include property taxes, children’s
    programs, transportation infrastructure.

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