MAGGI The new Strategy

By
Vaishnavi Adapa
PGP/19/182

Steps proposed

Clear the
confusion
globally

Rebuild the
trust amongst
all stake
holders

Recover the
losses
because of
the
controversy
and be
cautious in
the future

Be the
Recognized
Leader of
Nutrition,
health and
wellness

Opportunity

People still love the taste of

maggi.
Ready to eat if proven
healthy

Strategy

Before
Relaunchin
g

Acceptanc
e and
Apology

Transparen
cy and
Accountabi
lity

After
Relaunchin
g
Corporate
Social
responsibili
ty

Advertising

Mass
publicity

Celebrity
Publicity

Special
Outlets

Aising

B
E
F
O
R
E
R
E
L
A
U
N
C
H

Acceptance and apology

Accepting that A small problem exists
Convincing that it is NOT harmful to the health of public

Transparency and Accountability

Voluntary withdrawal of huge stocks
Creation of an agency with government, global food scientists, nestle
personal for monitoring qualities continually

Communication through Social Media

Create an effective PR team for social media alone
Give personalized and short replies to every customer
An incentive based campaigning on social media with gifts etc..,

Corporate Social Responsibility by Nestle

Initiatives regarding Children Health Care
Initiatives involving mal nutrition

A
F Advertising with celebrities
T
Bring A class celebrities to bring the past glory
E
Broadcast the videos of A class celebrities eating maggi
R

Mass Publicity implying customer health and safety

R
E
L
A
U
N
C
H

Build hoardings concentrating the ingredients at all important points of sale

TV commercials and videos highlighting the neat and clean production process
involved

Special stores in the shopping malls, retail outlet chains

Special outlets to in places like big bazaar
Special offers for retailers in places like metro etc..,

Future Advantage

An opportunity to increase the

market size of other products
of maggi like maggi oats,
pazzta, magic cubes, milk
powder etc..,

Thank You