Professional Documents
Culture Documents
1. Pass / Fail
This company owns most all sunglass wear. Sunglasses will never go out of style so they are very
durable.
2. Do you understand how the business product/service works?
If yes, describe how the product/service works.
2. Pass / Fail
Yes, the company has a lot of users who are loyal to them. I understand that the product works in ways
that involve summer mostly.
3. Will the businesss product/service be obsolete in 20 years?
If no, explain why the product/service will not be obsolete in 20 years.
3. Pass / Fail
Luxottica rules this part of the market by dominating everyone with so many different varieties. I believe
they will still be pushing in 20 years.
4. What is the companys per share earning history and growth rate?
(Finding Information on morningstar.com)
EPS (Earnings Per Share) --- Type Ticker Symbol in Get QuoteFinancials
Year
EPS
2006
.93
2007
1.07
2008
.83
2009
.69
2010
.87
2011
.98
2012
1.15
2013
1.14
2014
1.34
2015
1.65
Has companys EPS consistently gone up each year? No, it bounces around a lot
If not, was the weakness a one-time event? It was a 2 time event
4. Pass / Fail
5. Is the company consistently earning a high return on equity?
(Finding Information on morningstar.com)
ROE for past ten years --- Key Ratios (will only show last 5 years)
Year
Return on
Equity
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
19.85 20.35
20.91
15.17
11.86
13.27
14.27 13.41
14.18
15.98
__792,000,000___ = _____2.131______
Long term debt should not be more than five times current net earnings
(Finding Information on morningstar.com)
Long Term Debt ---Financials - Balance Sheet --- (Click Annual tab at top; Look at
current year)
7. Pass / Fail
If the price of the product has risen on an average of at least 4% a year over the last twenty years, then
you can bet the farm that its the kind of business that can raise prices along with inflation.
8. Are large capital expenditures required to update plant and equipment?
(Does the product/service require expensive changes or upgrades?)
8. Pass / Fail
Price Analysis
9. Is the companys stock price suffering from a market panic, a business recession, or an individual
calamity that is curable?
9. Pass / Fail
10. Use this formula to determine if the business is undervalued, fair valued, or overvalued.
P/E Ratio (Price / Earnings) / 5-Year Annual Avg. of Net Income =
29.9
31.5
_____.95_____
0 1 = Company is undervalued
10. Undervalued/Fair value/Overvalued
1 2 = Company is fair valued
2 3 = Company if overvalued
(Finding Information on money.msn.com/)
P/E Ratio --- Valuation Price/Earnings (1st Column)
Net Income 5 Year Average ---Valuation Price/Earnings (4th Column)
Business Scorecard:
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
Competitive
Advantage
Understand
Business
Product/Service
Obsolete in
20 years
Earnings
Per Share (EPS)
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Undervalued
Fair valued
Fail
Fail
Fail
Fail
Fail
Fail
Fail
Fail
Fail
Overvalued