Name: __________________

Date: ___________________

Advertisement Analysis Outline

I. Ad Background
Who created the advertisement? (Person that created it or company)
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II. Target Audience

Who do you believe is the target audience? Why?
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Is there any text in the advertisement that implies who the target audience may be? What
does it state?
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III. Persuasive Techniques

What is one persuasive technique that was used in the advertisement to sell the product?
How was it used? (For a list of persuasive techniques follow the link on step 2)
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What is another persuasive technique that was used in the advertisement to sell the
product? How was it used? (For a list of persuasive techniques follow the link on step 2)
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IV. Gender role/ Identity Analysis

What message is being implied by the advertisement?
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How might the message make viewers feel?

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What stereotypes are being reinforced by the advertisement?

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Please describe how the advertisement displays gender roles.

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Note: Complete section V. and VI. after you have completed step 3.
V. What the research says
Please list the two articles you read in step 3
1._____________________________________________________________________
2._____________________________________________________________________
What did article 1 say about gender roles in advertisements? How do stereotypical gender
roles in advertisements impact ones sense of self?
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What did article 2 say about gender roles in advertisements? How do stereotypical gender
roles in advertisements impact ones sense of self?
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VI. My Counter Ad
How will you change your ad so that it does not rely on gender roles to sell a product?
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