In Company Upper-intermediate - Second Edition Answer Key: Case Study

The futures unwritten

page 136
Ex 3
a

Royal Dutch Shell / very successful / long term

1 Sociological change: e.g. the impact of longer life expectancies and an ageing
population;
2 Technological development: e.g. advances in biotech and virtual
reality;
3 Economic climate: e.g. interpreting the cycle of boom and recession
and the international flow of capital;
4 Political factors: e.g. regulations, taxes, which party is going to get
elected, environmental pressure groups and terrorist threats.

Something that could either revolutionize or destroy a clients business, e.g. a

cure for cancer.

Page 127
Ex 5
What is their task?

To produce an industry report.

Preferred length?

200 words

Any constraints?

Nothing dull!