Case

Study

By Samantha
frost

About Q
Q is a popular music magazine published monthly in the
United Kingdom.
Q was founded in 1986 by Mark Ellen and David
Hepworth, they figured that music for an older
generation was being ignored by the music industry.
When the magazine was first introduced it was sub-titled
"The modern guide to music and more". Originally it was
to be called Cue (as in the sense of cueing a record,
ready to play), but the name was changed so that it
wouldn't be mistaken for a snooker magazine. Now in
modern day standards the single letter Q stands for the
word quality therefore the buyers know they are going
to get quality information and news on music they like.

Male/Female
Statistics

Male
75%
Female
25%

A lot higher percentage of men read Q

magazine than women do, this could be due to
the fact that they feature more male interested
artists, or just purely down to the fact that
music magazines aimed towards men are not
as popular as where as women have more of a
variety to choose from.

The Median Age for Q Magazine

is 29
The median age for a reader of Q
magazine is 29 years old, this shows
that Q magazine appeals to a slightly
older generation as it shows that
there are less teenagers going out to
buy the magazine. This could also be
due to the fact that the content of
the magazine is also aimed towards
an older generation as it has more
structure to it with its quality
information unlike a more fun and
vibrant magazine aimed towards

Age

Readershi
p!

Q has around 473,000

readers, nearly half a
million, which shows their
popularity and how they
are a growing magazine as
this statistic was taken in
2010 and they have
continued to grow in the
last 4 years. As typically
music magazines are not
as popular as other genre
magazines these figures
may not be much at all

473, 000

Bauer
Bauer media are a popular publishing group
Media
who are situated in Hamburg, Germany. The
company was founded in 1875 and ever since
then has been a privately owned company
and is under the management by the Bauer
family. It currently manages the production of
over 600 magazines, 400 digital products and
50 radio stations and tv stations around the
world, which is an insane amount, making it
one of the biggest publishing companies in
the world. Bauer Media Group has a workforce
of approximately 11,000 employees in 17
countries. The worldwide circulation of
medias magazine titles is approximately
38,000 million magazines a week.

Wenner Media
Wenner Media, owned by Jann Simon Wenner
(born January 7, 1946) is the co-founder and
publisher of the popular culture biweekly Rolling
Stone, as well as the current owner of Men's
Journal and Us Weekly magazines.
The rolling stone magazine was first known for its musical
coverage and for political reporting by Hunter S. Thompson. In the
1990s, the magazine shifted focus to a younger readership
interested in youth-oriented television shows, film actors, and
popular music. I have decided to take a look into Wenner Media
as well as Bauer so as to gain further knowledge into how
different publishers work and their strategies to becoming the

Rollin
g
Stone
Figure
s