You are on page 1of 7

Vol 5 Issue 1 Feb 2015

ISSN No : 2230-7850

International Multidisciplinary
Research Journal

Indian Streams
Research Journal

([HFXWLYH(GLWRU
$VKRN<DNNDOGHYL

(GLWRULQ&KLHI
+1-DJWDS

Welcome to ISRJ
RNI MAHMUL/2011/38595
ISSN No.2230-7850
Indian Streams Research Journal is a multidisciplinary research journal, published monthly in English,
Hindi & Marathi Language. All research papers submitted to the journal will be double - blind peer reviewed
referred by members of the editorial board.Readers will include investigator in universities, research institutes
government and industry with research interest in the general subjects.

International Advisory Board


Flvio de So Pedro Filho
Federal University of Rondonia, Brazil

Mohammad Hailat
Dept. of Mathematical Sciences,
University of South Carolina Aiken

Hasan Baktir
English Language and Literature
Department, Kayseri

Kamani Perera
Regional Center For Strategic Studies, Sri
Lanka

Abdullah Sabbagh
Engineering Studies, Sydney

Ghayoor Abbas Chotana


Dept of Chemistry, Lahore University of
Management Sciences[PK]

Janaki Sinnasamy
Librarian, University of Malaya

Ecaterina Patrascu
Spiru Haret University, Bucharest

Romona Mihaila
Spiru Haret University, Romania

Loredana Bosca
Spiru Haret University, Romania

Delia Serbescu
Spiru Haret University, Bucharest,
Romania

Fabricio Moraes de Almeida


Federal University of Rondonia, Brazil

Anurag Misra
DBS College, Kanpur

Anna Maria Constantinovici


AL. I. Cuza University, Romania
Ilie Pintea,
Spiru Haret University, Romania
Xiaohua Yang
PhD, USA

George - Calin SERITAN


Faculty of Philosophy and Socio-Political
Sciences Al. I. Cuza University, Iasi

......More

Titus PopPhD, Partium Christian


University, Oradea,Romania

Editorial Board
Iresh Swami
Pratap Vyamktrao Naikwade
ASP College Devrukh,Ratnagiri,MS India Ex - VC. Solapur University, Solapur
R. R. Patil
Head Geology Department Solapur
University,Solapur
Rama Bhosale
Prin. and Jt. Director Higher Education,
Panvel
Salve R. N.
Department of Sociology, Shivaji
University,Kolhapur
Govind P. Shinde
Bharati Vidyapeeth School of Distance
Education Center, Navi Mumbai
Chakane Sanjay Dnyaneshwar
Arts, Science & Commerce College,
Indapur, Pune
Awadhesh Kumar Shirotriya
Secretary,Play India Play,Meerut(U.P.)

N.S. Dhaygude
Ex. Prin. Dayanand College, Solapur
Narendra Kadu
Jt. Director Higher Education, Pune
K. M. Bhandarkar
Praful Patel College of Education, Gondia
Sonal Singh
Vikram University, Ujjain

Rajendra Shendge
Director, B.C.U.D. Solapur University,
Solapur
R. R. Yalikar
Director Managment Institute, Solapur
Umesh Rajderkar
Head Humanities & Social Science
YCMOU,Nashik
S. R. Pandya
Head Education Dept. Mumbai University,
Mumbai

Alka Darshan Shrivastava


G. P. Patankar
S. D. M. Degree College, Honavar, Karnataka Shaskiya Snatkottar Mahavidyalaya, Dhar
Maj. S. Bakhtiar Choudhary
Director,Hyderabad AP India.

Rahul Shriram Sudke


Devi Ahilya Vishwavidyalaya, Indore

S.Parvathi Devi
Ph.D.-University of Allahabad

S.KANNAN
Annamalai University,TN

Sonal Singh,
Vikram University, Ujjain

Satish Kumar Kalhotra


Maulana Azad National Urdu University

Address:-Ashok Yakkaldevi 258/34, Raviwar Peth, Solapur - 413 005 Maharashtra, India
Cell : 9595 359 435, Ph No: 02172372010 Email: ayisrj@yahoo.in Website: www.isrj.org

Indian Streams Research Journal


ISSN 2230-7850
Impact Factor : 3.1560(UIF)
Volume-5 | Issue-1 | Feb-2015
Available online at www.isrj.org

CYBERCULTURE: LITERATURE, FILM AND


COMMERCIALIZATION
Tanmoy Baghira
Research Scholar, Dept. of English, University of Kalyani.
&
Assistant Professor in English, BCARE Institute of Management and Technology.

$EVWUDFW 6WXDUW +DOO LQ KLV HVVD\ &XOWXUDO 6WXGLHV DQG LWV 7KHRUHWLFDO /HJDFLHVL KDV
DGYRFDWHG WKH QRWLRQ RI ZRUOGOLQHVV RI FXOWXUDO VWXGLHV $FFRUGLQJ WR KLP LW LV QRW D
SROLFHG GLVFLSOLQDU\ DUHD ZKHUH WKH UHVHDUFKHU LV FRQILQHG WR KLP LW LV UDWKHU DQ RSHQ
HQGHG SURMHFW ZKLFK UHIXVHV WR EH D PDVWHU GLVFRXUVH RU D PHWDGLVFRXUVH RI DQ\ NLQG
7KHUHIRUH FHOHEUDWLQJ WKH LQWHUGLVFLSOLQDU\ QDWXUH DQG ZRUOGO\ YRFDWLRQ RI &XOWXUDO
6WXGLHVP\SDSHU&\EHUFXOWXUH/LWHUDWXUH)LOPDQG&RPPHUFLDOL]DWLRQLQWHQGVWRSRUWUD\
WKHWHQVLRQEHWZHHQF\EHUFXOWXUHOLWHUDWXUHDQGILOPLQLWVUHODWLRQZLWK*OREDOL]DWLRQDQG
FDSLWDOLVWHFRQRP\
.H\ZRUGV:RUOGOLQHVV&XOWXUDO6WXGLHV&\EHUFXOWXUH*OREDOL]DWLRQ)LOP/LWHUDWXUH
,1752'8&7,21
)RUP&XOWXUH WR&\EHUFXOWXUH
&RPSXWHU DQG LQWHUQHW DV D PHGLXP RI FRPPXQLFDWLRQ KDV RSHQHG XS D ODUJHU SRVVLELOLW\ UHJDUGLQJ
VRFLRFXOWXUDO FKDQJH 7KH WUDGLWLRQDO QRWLRQ RI FXOWXUH ZKLFK UHJDUGV WR EH WKH LGHDV FXVWRPV DQG VRFLDO
EHKDYLRXU RI D SDUWLFXODU ORFDOH RU VRFLHW\ DUH QR ORQJHU VXIILFLHQW *OREDOL]DWLRQ KDV FKDQJHG WKH QRWLRQ RI
FXOWXUH LQ VXFK D ZD\ WKDW WKH WUDGLWLRQDO QRWLRQ RI FXOWXUH IDOOV VKRUW LQ LQFRUSRUDWLQJ F\EHUFXOWXUH LQ LW
7HFKQRORJ\KDVJLIWHGXVVSHHGDFFXUDF\DQGLQWHUFRQQHFWHGQHVVDQGZHKDYHFRQWLQXRXVO\PROGHGRXUVHOYHV
ZLWK LW 2QFH FXOWXUH ZDV ERXQG WR EH UHJDUGHG WR VRPH SDUWLFXODU JHRJUDSKLFDO ORFDOH RU ERXQGDU\ EXW QRZ
ZLWKWKHWHFKQRORJLFDODGYDQFHPHQWLQWKHILHOGVRIFRPPXQLFDWLRQWHFKQRORJ\ZHKDYHUHPRYHGWKHEDUULHURI
ORFDOHDQGFUHDWHGVHYHUDOYLUWXDOSODWIRUPVWKURXJKZKLFKFXOWXUHPLJKWJURZ7KHRQOLQHFRPPXQLWLHVVRFLDO
QHWZRUNLQJ YLGHR FRQIHUHQFLQJ FKDW JURXSV DUH WKHUHIRUH WKH IUXLW RI ERWK WHFKQRORJLFDO DGYDQFHPHQW DQG
JOREDOL]DWLRQWKDWDUHFRQWLQXRXVO\FKDQJLQJRXUFRQFHSWLRQDERXWFXOWXUHDQGVRFLHW\7KHUHLVDFORVHG\QDPLFV
EHWZHHQ JOREDOL]DWLRQ FDSLWDOLVW HFRQRP\ DQG WHFKQRORJLFDO DGYDQFHPHQW &DSLWDOLVW HFRQRP\ KDV XVHG
WHFKQRORJ\DVDWRROZKLFKKDVRSHQHGWKHSDWKIRUJOREDOL]DWLRQ7HFKQRORJ\LVFRQWLQXRXVO\FKDQJLQJLWVIRUP
ZLWKWLPHDQGREVROHWHWHFKQRORJ\KDVDOZD\VEHHQUHSODFHGE\LWVQHZHUFRXQWHUSDUW%XWWKLVFKDQJHLVQRWD
QDWXUDORXWFRPHRIWHFKQRORJLFDODGYDQFHPHQWLWKDVDOZD\VEHHQFRQWUROOHGE\FDSLWDOLVWHFRQRP\ZKLFKKDV
XVHGLWDFFRUGLQJWRLWVQHHG
&\EHUFXOWXUH DV D0XOWLGLVFLSOLQDU\)LHOGRI6WXG\
&\EHUFXOWXUHLVQRWDVLQJOHGLVFLSOLQHUDWKHULWLQFRUSRUDWHVPXOWLSOHGLVFLSOLQHVLQWRRQH7KHUHIRUHWKH
ZRUGF\EHUFXOWXUHLQFOXGHVFRPSXWHULQWHUQHWFRPPXQLFDWLRQWHFKQRORJ\VRFLDOQHWZRUNLQJEORJVFKDWSHHU
WRSHHU VKDULQJ YLUWXDO UHDOLW\ FRPSXWHU JDPHV HWF (YHQ WKHVH LQGLYLGXDO GLVFLSOLQHV DUH QRW VHSDUDWH EXW
WRJHWKHU WKH\ FUHDWH VXFK D UK\]RPDWLF FRQWLQXXP WKDW WKH\ FDQQRW EH VHSDUDWHG 7KXV WKH SKHQRPHQRQ RI
F\EHUFXOWXUHEULQJVIRUWKDQXPEHURILQWHUGLVFLSOLQDU\ILHOGVZKLFKDUHKHOGLQFORVHWHQVLRQZLWKRQHDQRWKHU,W
LVWUXHWKDWFXOWXUHFDQQRWH[LVWLQDYDFXXPDQGLWLVDOVRWUXHLQFDVHRIF\EHUFXOWXUH%XWLIZHPHUHO\WDNH
F\EHUFXOWXUHDVPDQLIHVWDWLRQRIKXPDQLQWHUDFWLRQPHGLDWHGE\FRPSXWHUQHWZRUNVWKHQZHZLOOGRWKHVDPH
7DQPR\%DJKLUD&<%(5&8/785(/,7(5$785(),/0$1'&200(5&,$/,=$7,21
,QGLDQ6WUHDPV5HVHDUFK-RXUQDO_9ROXPH_,VVXH_)HE_2QOLQH 3ULQW

&\EHUFXOWXUH/LWHUDWXUH)LOPDQG&RPPHUFLDOL]DWLRQ
PLVWDNHDJDLQRSHUKDSVZHFDQVD\WKDWF\EHUFXOWXUHKDVJURZQLQWRDYLUWXDOSODWIRUPRUPRUHDSSURSULDWHO\
LQF\EHUVSDFH'DYLG%HOOZKLOHWDONLQJDERXWF\EHUVSDFHLQKLVERRN&\EHUFXOWXUH7KHRULVW0DQXHO&DVWHOOV
DQG'RQQD+DUDZD\KDVH[SODLQHG
,WKLQNWKHUHLVVRPHWKLQJH[SDQVLYHDERXWWKLVWHUPWKLVPHWDSKRUIRUDQLPDJLQDU\VSDFHWKDWH[LVWV
LQRQDQGEHWZHHQFRPSXWDWLRQDOGHYLFHV,OLNHWRFRUUDODOONLQGVRIWKLQJVWRJHWKHULQF\EHUVSDFH
QRWMXVWFRPSXWHUVDQGVRIWZDUHEXWDOVRGLJLWDOGHYLFHVVXFKDV03SOD\HUVRU%ODFN%HUU\VRUQHZ
PHGLFDOLPDJLQJWHFKQRORJLHVF\EHUSHWVGLJLWDODQLPDWLRQVDQGVLPXODWLRQVRIDOONLQGVDQGVRWKH
OLVWJRHVRQ$OOWKHVHWKLQJVDQGPDQ\PRUHEHVLGHVDUHFRQQHFWHGWRJHWKHULQVRPHZD\RUDQRWKHU
7KH\DUHSDUWRIWKHVDPHNLQJURXSWRERUURZIURP'RQQD+DUDZD\%XWF\EHUVSDFHDOVRH[LVWVLQWKH
LPDJLQDWLRQLQILFWLRQLQWKHVWRULHVZHWHOORXUVHOYHVDERXWWKLVZRUOG&\EHUVSDFHLWVRXQGVOLNHWKH
IXWXUHZDVVXSSRVHGWREH %HOOS
+RZHYHU WKH ZRUG F\EHUVSDFH SULPDULO\ KDG LWV URRW LQ (GZDUG *LEVRQV F\EHUSXQN QRYHO 1HXURPDQFHU KH
GHVFULEHVF\EHUVSDFHDVWKHLPDJLQDU\GDWDVFDSHZKLFKKLVFKDUDFWHUVHQWHUE\FRQQHFWLQJWKHLUFRQVFLRXVQHVV
GLUHFWO\WRQHWZRUNHGFRPSXWHUV*LEVRQSXWVLWLQKLVQRYHOWKXV
&\EHUVSDFH $ FRQVHQVXDO KDOOXFLQDWLRQ H[SHULHQFHG GDLO\ E\ PLOOLRQV RI OHJLWLPDWH RSHUDWRUV  $
JUDSKLF UHSUHVHQWDWLRQ RI GDWD DEVWUDFWHG IURP WKH EDQNV RI HYHU\ FRPSXWHU LQ WKH KXPDQ V\VWHP
8QWKLQNDEOHFRPSOH[LW\/LQHVRIOLJKWUDQJHGLQWKHQRQVSDFHRIWKHPLQGFOXVWHUVDQGFRQVWHOODWLRQV
RIGDWD/LNHFLW\OLJKWVUHFHGLQJ *LEVRQS
6R WKH ZRUG F\EHUVSDFH VLPSO\ GRHV QRW UHPDLQ LQ WKH GLVFLSOLQH RI FRPPXQLFDWLRQ WHFKQRORJ\ LWV HQWU\ LQ
OLWHUDWXUH WKURXJK F\EHUSXQN ILFWLRQ FOHDUO\ SRLQWV RXW LWV LQWHUGLVFLSOLQDULW\ 7KLV IDFW LV XQLYHUVDOO\
DFNQRZOHGJHG WKDW OLWHUDWXUH PDQLIHVWV LQ LWVHOI VRFLDO FXOWXUHV DQG LI WKH VRFLHW\ LV FKDQJLQJ OLWHUDWXUH DOVR
EULQJVIRUWKFKDQJHVLQLWVHOI7KXVOLWHUDWXUHDOZD\VSOD\VWKHUROHRIDPLUURUWRSRUWUD\WKHFKDQJLQJVRFLHW\DV
ZHOODVFKDQJLQJFXOWXUHV6RWKHUHIHUHQFHRIWHFKQRORJ\LQOLWHUDU\DUWLIDFWLVQRWKLQJQHZLILQHDUOLHUQRYHOV
WKHUHIHUHQFHWROHWWHUVQHZVSDSHUVVHUYHGWKHSXUSRVHRIQDUUDWLYHWHFKQLTXHVQRZDGD\VHPDLOVFKDWURRPV
VRFLDOQHWZRUNVZLOOVHUYHWKHVDPH%XWWKHLPSDFWRIF\EHUFXOWXUHLQOLWHUDWXUHKDVQRWMXVWEHHQOLPLWHGWRWKLV
H[WHQWLWKDVLQYHQWHGWKHVXEJHQUHRIVFLHQFHILFWLRQNQRZQDVF\EHUSXQN
&\EHUFXOWXUHLQ/LWHUDWXUH
$V,KDYHH[SODLQHGHDUOLHUJOREDOL]DWLRQDQGFDSLWDOLVWHFRQRP\KDVDFFHOHUDWHGWKHXVHRIWHFKQRORJ\
DQGKDVXVHGLWDFFRUGLQJWRWKHQHHGVRIWKHVRFLHW\DQGIRUPDNLQJSURILW&\EHUFXOWXUHLQOLWHUDWXUHKDVJLYHQ
ELUWK WR F\EHUSXQN QRYHOV (YHQ LQ OLWHUDWXUH RU ILOPV WKH FKLHI DLP LQ LQWURGXFLQJ WKH F\EHUSXQN JHQUH LV
QRQHWKHOHVVWKHFDSLWDOLVWHFRQRP\&\EHUSXQNLQQRYHOKDVPRVWO\EHHQGHILQHGDVDVXEJHQUHLQVFLHQFHILFWLRQ
LQDQHDUIXWXUHG\VWRSLFVHWWLQJ7KHVHQRYHOVFDQDOVREHLGHQWLILHGLQLWVUHIHUHQFHWRDGYDQFHGLQIRUPDWLRQDO
WHFKQRORJ\F\EHUQHWLFVKLQWLQJDUDGLFDOFKDQJHRUEUHDNGRZQLQVRFLDORUGHU:LWKWKHSXEOLFDWLRQRI:LOOLDP
*LEVRQV QRYHO 1HXURPDQFHU LQ  WKH F\EHUSXQN JHQUH KDV SHUPDQHQWO\ HVWDEOLVKHV LWV URRW LQ OLWHUDWXUH
+RZHYHU 3KLOLS . 'LFNV UHFXUUHQW WKHPHV LQ KLV QRYHO 'R $QGURLGV 'UHDP RI (OHFWULF 6KHHS" OLNH VRFLDO
GHFD\ DUWLILFLDO LQWHOOLJHQFH SDUDQRLD EOXUULQJ WKH OLQHV EHWZHHQ VXEMHFWLYH DQG REMHFWLYH UHDOLWLHV PDGH KLP
RQHRIWKHILUVWF\EHUSXQNQRYHOLVW%XWKXPDQVXEMHFWOLQNHGZLWKPDFKLQHVDUHIRXQGHYHQEHIRUH'LFNVQRYHO
'DQL&DYDOODURLQKLVERRN&\EHUSXQNDQG&\EHUFXOWXUH6FLHQFH)LFWLRQDQGWKH:RUNRI:LOOLDP*LEVRQKDV
H[SODLQHGWKHZRUGF\EHUSXQNWKXV
$VLQGLFDWHGHDUOLHUWKHF\EHUFRPSRQHQWLQWKHWHUPF\EHUSXQNDOOXGHVWRWKHIDFWWKDWWKHSRLQWRI
UHIHUHQFHRIWKLVEUDQFKRIVFLHQFHILFWLRQLVF\EHUQHWLFVUDWKHUWKDQVSDFHVKLSVDQGURERWV7KHSXQN
HOHPHQWIRULWVSDUWKLQWVDWDGHILDQWDWWLWXGHEDVHGLQXUEDQVWUHHWFXOWXUH&\EHUSXQNVFKDUDFWHUVDUH
SHRSOH RQ WKH IULQJH RI VRFLHW\ RXWVLGHUV PLVILWV DQG SV\FKRSDWKV VWUXJJOLQJ IRU VXUYLYDO RQ D
JDUEDJHVWUHZQSODQHWZKLFKUHVRUWLQJWR5XG\5XFNHUVLPDJHLVDOZD\VRQWKHYHUJHRIGLVVROYLQJ
LQWRDTXDJPLUHRIPXGG\GUHDPVMXVWEURZQPXGDOOQLJKWORQJ&\EHUSXQNSUHVHQWVYLVLRQVRI
WKH IXWXUH EDVHG RQ WKH H[WHQVLYH DSSOLFDWLRQ RI WKH LGHD RI F\EHUVSDFH D WHUP WKDW ILUVW DSSHDUHG LQ
:LOOLDP*LEVRQVQRYHO1HXURPDQFHU &DYDOODURS
7KHUHIRUH WR &DYDOODUR WKH ZRUG F\EHU LQ F\EHUSXQN GHVLJQDWHV ERWK F\EHUVSDFH DV ZHOO
F\EHUQHWLFV DQG SXQN KLQWV DW D GHILDQW DWWLWXGH EDVHG LQ XUEDQ VWUHHW FXOWXUH 6R WKH VHWWLQJ RI F\EHUSXQN
QRYHODVKLJKWHFKDQGORZOLIHLLVRXQGVDSSURSULDWH$VRSSRVHGWRWKHVFLHQFHILFWLRQVWKHF\EHUSXQNUHYROYHV
LWVVXEMHFWLQQHDUIXWXUH
,QGLDQ6WUHDPV5HVHDUFK-RXUQDO_9ROXPH_,VVXH_)HE

&\EHUFXOWXUH/LWHUDWXUH)LOPDQG&RPPHUFLDOL]DWLRQ
7KRXJKF\EHUSXQNDQGFULPHILFWLRQVDUHWZRGLIIHUHQWJHQUHRIQRYHOEXWDFORVHUHVHPEODQFHEHWZHHQ
WKHVHWZRFDQEHIRXQG$VSRLQWHGEHIRUHWKHF\EHUSXQNSURWDJRQLVWKDVPRVWO\DVRFLDOO\LQIHULRUVWDWXVLQORZ
OLIHVHWWLQJ0RVWO\ZHIRXQGWKHPLQYROYHGLQF\EHUFULPH,Q1HXURPDQFHUZHILQG*LEVRQVSURWDJRQLVW&DVH
DV D EULOOLDQWKDFNHU ZKR KDV EHHQ EHWUD\HG E\ KLV JURXS RI FULPLQDOSDUWQHUV LQYROYLQJ KLP LQ IXUWKHU FULPHV
7KXVFULPHLQF\EHUSXQNPRVWO\UXQVDVDOHLWPRWLIWKURXJKRXWWKHQRYHO
7KHHOHPHQWVRIELRSXQNILFWLRQKDYHDOVREHHQXVHGLQDODUJHVFDOHLQPRVWRIWKHF\EHUSXQNILFWLRQV
7KHZRUGELRSXQNFRPELQHVWKHZRUGELRWHFKQRORJ\DQGSXQNWRJHWKHU:LWKWKHELRWHFKQRORJLFDOUHYROXWLRQ
DQGWKHGLVFRYHU\RIUHFRPELQDQW'1$ELRSXQNVFLHQFHILFWLRQEHFDPHDVXEJHQUHRIF\EHUSXQNILFWLRQDQGLW
JRHVKDQGLQKDQGZLWKF\ERUJWKHPH%LRWHFKQRORJ\SOD\VDFUXFLDOUROHRQ*LEVRQV1HXURPDQFHU$VSRLQWHG
RXWE\ &DYDOODUR0ROO\RQHRIWKHPDLQFKDUDFWHUVKDVPLUURUVKDGHLPSODQWVRYHUKHUH\HVZKLFKDOORZKHUWR
VHHLQWKHGDUNDVZHOODVOHWKDOUHWUDFWDEOHEODGHVLQVHUWHGXQGHUHDFKRIKHUILQJHUQDLOV &DYDOODURS 7KH
FKDUDFWHUV RI F\EHUSXQN QRYHO DUH RIWHQ GHVFULEHG DV F\EHUQHWLF RUJDQLVP FRPSXWHU HQZUDSSHG LQ ELRORJLFDO
ERG\ 7KH ELRSXQN DQG WKH F\EHUSXQN ILFWLRQ RIWHQ ERUURZ HOHPHQWV RI WKH RWKHU GLVFLSOLQH DGGLQJ IXUWKHU
FRPSOH[LW\LQLGHQWLI\LQJWKHVHJHQUHVVHSDUDWHO\
&\EHUFXOWXUH LQ)LOPV
:KHUHOLWHUDWXUHDQGOLWHUDU\DUWLIDFWVDUHPRVWO\WKHFUHDWLRQRIVLQJOHLQGLYLGXDOILOPVDUHWKHUHVXOWRI
FRPELQHGZRUNPDQVKLSWHFKQRORJ\GLUHFWLRQDQGSURGXFWLRQZKLFKLQYROYHVFDSLWDOLVWHFRQRP\&\EHUFXOWXUH
LQILOPVKDVZLGHQHGXSWKLVVFRSHEHFDXVHPRVWRIWKHILOPVLQYROYLQJF\EHUFXOWXUHDUHFRPPHUFLDOLQQDWXUH
6LQFHWKHSURGXFWLRQRIWKH%ODGH5XQQHU  ZKLFKZDVDQDGDSWDWLRQRI3KLOLS.'LFNVQRYHOEDVHGRQ
F\EHUFXOWXUH 'R $QGURLGV 'UHDP RI (OHFWULF 6KHHS" F\EHUSXQN QRYHOV DUH PDNLQJ LWV ZD\V LQWR PDLQVWUHDP
FRPPHUFLDOILOPV7KHTXHVWLRQRIDUWLILFLDOLQWHOOLJHQFHF\EHULPSODQWVDFFHVVLQJDQGPRGLI\LQJKXPDQEUDLQ
WKURXJKDGYDQFHGFRPSXWHUWHFKQRORJ\ZKLFKDUHWKHEXUQLQJLVVXHVRUIXWXUHVFLHQWLILFJRDOVDUHOLIWHGWKURXJK
WKHVHILOPV6RPHRISRSXODUF\ERUJILOPVDUH$,$UWLILFLDO,QWHOOLJHQFHGLUHFWHGE\6WHYHQ6SLHOEHUJ&\ERUJ
E\ $OEHUW 3\XQ 7HUPLQDWRU VHULHV 0LQRULW\ 5HSRUW E\ 6WHYHQ 6SLHOEHUJ 3D\FKHFN E\ -RKQ :RR HWF $SDUW
IURPWKHVH+ROO\ZRRGSURGXFWLRQVDQXPEHURIF\ERUJILOPVDQGDQLPDWLRQVDUHSURGXFHGLQ-DSDQ$VDPDWWHU
RIIDFW-DSDQLVDSURGXFWLRQKRXVHRIODUJHQXPEHURIDQLPHDQGPDQJDZLWKF\EHUSXQNWKHPHDQGLQDQLPDWLRQ
LQGXVWU\LWKROGVSUHVWLJLRXVSRVLWLRQ
1RZHYHQLQ%ROO\ZRRGWKHUHDUHDQXPEHURIFRPPHUFLDOILOPVWKDWFDQEHFDWHJRUL]HGDVF\EHUSXQN
6RPHRIVXFKF\EHUWHFKQRORJ\EDVHGDQGF\EHUSXQNWKHPHG%ROO\ZRRGSURGXFWLRQVDUH5D2QH0LFN\9LUXV
HWF,QWKHSURGXFWLRQRIDF\EHUWHFKQRORJ\EDVHGILOPDODUJHDPRXQWRIFDSLWDOLVQHHGHGDQGQRZ%ROO\ZRRG
LVRIIHULQJWKDWDPRXQWEHFDXVHWKHVHFRPPHUFLDOILOPVDUHSURILWDEOH
$SDUW IURP FUHDWLQJ F\EHUSXQN ILFWLRQ DQG ILOPV F\EHUFXOWXUH KDV DOVR LQIOXHQFHG F\EHU DUFKLWHFWXUH
:LWKDGYDQFHGJUDSKLFVUHQGHULQJWHFKQRORJ\LWKDVFUHDWHGVHYHUDOYLUWXDOUHDOLW\EDVHVJDPHVDQGILOPVZKLFK
JLYHV XV DQ LOOXVLRQ RI UHDOLW\ 7KXV WKURXJK WKH IRRWSULQWV RI F\EHUFXOWXUH F\EHUDUFKLWHFWXUH RU YLUWXDO
DUFKLWHFWXUHLVDOVRGHYHORSLQJ7KHUHIRUHDZLGHUDQJHRILQWHUGLVFLSOLQDU\ILHOGVFDQEHIRXQGLQF\EHUFXOWXUH
WKDWDUHKHOGLQFORVHWHQVLRQZLWKHDFKRWKHU
6FRSHRI ,PDJLQDWLRQ&\EHUFXOWXUH DQG&\EHUSXQN
%RWK LQ OLWHUDWXUH DQG ILOPV WKHUH DUH D YDVW VFRSH RI LPDJLQDWLRQ ,I ZH WU\ WR EULQJ RXW UHODWLRQVKLS
EHWZHHQF\EHUSXQNDQGVFLHQFHILFWLRQWKHVFRSHIRULPDJLQDWLRQFDQEHEHWWHUXQGHUVWRRG,QERWKWKHJHQUHVZH
KDYH WR LPDJLQH WKH IXWXUH VFLHQWLILF DFKLHYHPHQW RI PDQNLQG IURP SUHVHQW WLPH WKRXJK WKHUH DUH D IHZ
GLIIHUHQFHV ,Q VFLHQFH ILFWLRQ IDU IXWXUH LPDJLQDWLRQ LV SRVVLEOH ZKHUHDV F\EHUSXQN SRUWUD\V QHDU IXWXUH
VFLHQWLILFDFKLHYHPHQWLQF\EHUWHFKQRORJ\,QF\EHUSXQNLPDJLQDWLRQVKRXOGKDYHWREHFRQQHFWHGZLWKSUHVHQW
DFKLHYHPHQW LQ F\EHU WHFKQRORJ\ DQG LWV IXWXUH DSSOLFDWLRQ ZKHUHDV VXFK OLPLWDWLRQV DUH QRW WKHUH LQ VFLHQFH
ILFWLRQ 7KHUH DUH D QXPEHU RI VFRSHV IRU LPDJLQDWLRQ LQ RWKHU GLVFLSOLQHV UHODWLQJ F\EHUFXOWXUH :LWK WKH
SURGXFWLRQ RI F\EHUSXQN ILOPV WKH OHYHO RI LPDJLQDWLRQ LQ F\EHUDUFKLWHFWXUH KDV DOVR LPSURYHG 7KXV
LPDJLQDWLRQLQF\EHUFXOWXUHKDVMRLQHGVHYHUDOGLVFLSOLQHVWRJHWKHUKROGLQJWKHPLQFORVHWHQVLRQ
&RPPHUFLDOL]DWLRQ
,Q WKLV SLFN SHULRG RI *OREDOL]DWLRQ WKH HIIHFW RI FRPPHUFLDOL]DWLRQ LQ WKH OLWHUDU\ DUWLIDFWV DUH YHU\
PXFK SHUFHLYDEOH *OREDOL]DWLRQ LV FKDQJLQJ RXU FXOWXUH HFRQRP\ DQG VRFLHW\ LQ D ZD\ WKDW ZH KDYH QHYHU
REVHUYHG EHIRUH 1RZ LI ZH FRQVLGHU JOREDOL]DWLRQ DV DQ HQJLQHDQG FDSLWDOLVW HFRQRP\ DV IXHO WHFKQRORJLFDO
DGYDQFHPHQWDQGUDSLGFKDQJHLQVRFLHW\ZLOOEHWKHRXWFRPH:HNQRZWKDWWKHWHFKQRORJLFDODGYDQFHPHQWLVD
,QGLDQ6WUHDPV5HVHDUFK-RXUQDO_9ROXPH_,VVXH_)HE

&\EHUFXOWXUH/LWHUDWXUH)LOPDQG&RPPHUFLDOL]DWLRQ
WRRO IRU JOREDOL]DWLRQ DQG VRFLRFXOWXUDO FKDQJH EXW ERWK FDQQRW IXQFWLRQ ZLWKRXW ODUJH FDSLWDO LQYHVWHG
WKHUHIRUH FDSLWDOLVW HFRQRP\ XVH ERWK RI WKHVH WR PDNH SURILW 6R LQ D JOREDOL]HG FDSLWDOLVW PDUNHW
FRPPHUFLDOL]DWLRQGHWHUPLQHVWKHIDWHRIOLWHUDU\DVZHOODVFXOWXUDODUWLIDFWV7KXVWKHHIIHFWRIJOREDOL]DWLRQRQ
F\EHUFXOWXUH LV D FRPSOH[ RQH &DSLWDOLVW HFRQRP\ KDV DFFHOHUDWHG WHFKQRORJLFDO DGYDQFHPHQW ZKLFK LV
FRQVLGHUHGWREHWKHGULYLQJIRUFHIRUJOREDOL]DWLRQDQGF\EHUFXOWXUHLVQRWSRVVLEOHZLWKRXWWKLVDGYDQFHPHQWLQ
WHFKQRORJ\7KXVWKHVHWKLQJVDUHLQWHUOLQNHGZLWKHDFKRWKHU6RWKHHIIHFWRIFRPPHUFLDOL]DWLRQRQF\EHUSXQN
ILOPVFDQQRWEHXQGHUVWRRGVHSDUDWLQJLWIURPGRPLQDQWIDFWRUVOLNHJOREDOL]DWLRQDQGFDSLWDOLVWHFRQRP\
&RQFOXVLRQ
$V ZH KDYH GLVFXVVHG HDUOLHU F\EHUFXOWXUH RU WKH FXOWXUH EDVHG RQ FRPSXWHU DQG FRPPXQLFDWLRQ
WHFKQRORJ\ ZKLFK LV FKDQJLQJ WKH VRFLDO LQWHUDFWLRQ DPRQJ PDQNLQG FDQQRW IXQFWLRQ ZLWKRXW FDSLWDOLVW
HFRQRP\ 7KLV FDSLWDOLVW HFRQRP\ LV DOVR UHVSRQVLEOH IRU WKH SURGXFWLRQ DQG FRPPHUFLDOL]DWLRQ RI D ODUJH
QXPEHURIF\EHUSXQNILOPVWKXVEDODQFLQJEHWZHHQGHPDQGDQGVXSSO\6RFDQWZHVD\FDSLWDOLVWHFRQRP\
ZRUNLQJ KDQG LQ KDQG ZLWK *OREDOL]DWLRQ LV VKDSLQJ RXU FXOWXUH" 2U HFRQRPLF GHWHUPLQLVP LV UHVSRQVLEOH IRU
FXOWXUDO DV ZHOO DV WHFKQRORJLFDO GHWHUPLQLVP" 7KXV ZH FDQ REVHUYH WKDW F\EHUFXOWXUH LV QRW D SROLFHG
GLVFLSOLQDU\DUHDUDWKHULWFHOHEUDWHVLWVLQWHUGLVFLSOLQDU\QDWXUHZLWKOLWHUDWXUHF\EHUSXQNILOPVELRSXQNILOPV
VFLHQFHILFWLRQVHWF7KHUHIRUHF\EHUFXOWXUHFDQRQO\EHXQGHUVWRRGZLWKLWVUHODWLRQZLWKRWKHUGLVFLSOLQHVDQG
QRWE\VHHLQJLWDVDVHSDUDWHGLVFLSOLQH7KHUHLVDOZD\VDWHQVLRQEHWZHHQWKHVHGLVFLSOLQHVZKLFKLVGULYLQJLW
WR FUHDWH H[SDQG DQG IORXULVK FXOWXUDOO\ 7KH UHODWLRQ EHWZHHQ OLWHUDWXUH F\EHUFXOWXUH JOREDOL]DWLRQ DQG
FDSLWDOLVW HFRQRP\ LV WKXV LQWHUWZLQHG LQ VXFK D ZD\ WKDW WRJHWKHU LW FUHDWHV D WHQVLRQ ZLWKRXW ZKLFK
F\EHUFXOWXUHFDQQRWH[LVW
WORKS CITED:
1.Bell, David. Cyberculture Theorists: Manuel Castells and Donna Haraway. London New York: Routledge, 2007.
Print.
2.Cavallaro, Dani. Cyberpunk and Cyberculture Science Fiction and the Work of William Gibson. London New
Brunswick, N.J. Somerset, N.J: Athlone Press Distributed in the U.S. by Transaction Publishers, 2000. Print.
3.Gibson, William. Neuromancer. New York: Ace Books, 1984. Print.
BOOKS CONSULTED:
1.Lobo, Lancy. Globalization, Growth, and Employment: Challenges and Opportunities. Jaipur: Rawat
Publications, 2012. Print.
2.Rodrik, Dani. The Globalization Paradox: Democracy and the Future of the World Economy. New York London:
W. W. Norton & Co, 2011. Print.
3.Schaefer, David J., and Kavita Karan. Bollywood and Globalization: the Global Power of Popular Hindi Cinema.
New York: Routledge, 2013. Print.
4.Steger, Manfred B. Globalization: A Very Short Introduction. Oxford, United Kingdom: Oxford University Press,
2013. Print
L+DOO6WXDUW&XOWXUDO6WXGLHVDQG,WV7KHRUHWLFDO/HJDFLHVLQ7KH1RUWRQ$QWKRORJ\RI7KHRU\DQG&ULWLFLVP(G9LQFHQW
%/HLWFK1HZ<RUN3ULQW
LL.HWWHUHU'DYLG&DQDGLDQ6FLHQFH)LFWLRQDQG)DQWDV\%ORRPLQJWRQ,QGLDQD8QLYHUVLW\3UHVV3ULQWS

Tanmoy Baghira
Research Scholar, Dept. of English, University of Kalyani.
&
Assistant Professor in English, BCARE Institute of Management and Technology.

,QGLDQ6WUHDPV5HVHDUFK-RXUQDO_9ROXPH_,VVXH_)HE

Publish Research Article


International Level Multidisciplinary Research JournalFor All Subjects

Dear Sir/Mam,
We invite unpublished Research Paper,Summary of Research Project,Theses,Books
and Book Review for publication,you will be pleased to know that our journals are

Associated and Indexed,India


International Scientific Journal Consortium

23(1-*$7(

Associated and Indexed,USA


?Google Scholar
?EBSCO
?DOAJ
?Index Copernicus
?Publication Index
?Academic Journal Database
?Contemporary Research Index
?Academic Paper Databse
?Digital Journals Database
?Current Index to Scholarly Journals
?Elite Scientific Journal Archive
?Directory Of Academic Resources
?Scholar Journal Index
?Recent Science Index
?Scientific Resources Database
?Directory Of Research Journal Indexing

Indian Streams Research Journal


258/34 Raviwar Peth Solapur-413005,Maharashtra
Contact-9595359435
E-Mail-ayisrj@yahoo.in/ayisrj2011@gmail.comWebsite :
www.isrj.org

You might also like