Annual

Sales
have
grown
by
ODEL
biggest
premier
ODEL
brandis
isthe
included
as a
Marketing
ODEL
has
been
there
since
Which
also
maintain
its
leadership
as a
th
departmental
in of
the
success
story in 13 store
Edition
Philip
model world class retailer in South Asia
1989
island of Marketing
Kotlers Principles

Do you know
25%
that
?Success
During
the last ten! years

Brief Introduction..
The most Premier Fashion and Lifestyle Store in SL
Brand identity- Mind, Body, & Soul
Founded by Otara Gunawardene in 1989
Ownership has changed in 2014
Product Categories; Cloths, Accessories, Bags,
Shoes, Perfumes, Cosmetics
High End Affluent Customers

Visual Merchandising
Excellent store standards
Sales Displays
Floor area

Exclusive private labels

Sub brands
Embark

Backstage

O-tone

Luv SL
Tara

Associated brands
Nike

RBK
Dilmah

Promotional Campaigns

large scale Banner boards, advertising in high end

Magazines and sometimes Television

Advertising campaigns are Featured by Young Models.
No Celebrities endorsement
Store displays
In store decorations during special seasons of the year

Promotional Campaigns

Annual fashion

shows
ODEL Loyalty card
Special promotional campaigns on facebook,

twitter and bloggers

ODEL monthly magazine

Brand Association

High end product

Youth
Innovative
Exclusive

Superior Customer Shopping

Experience
MIND BODY &
SOUL

They strike to deliver a magical

shopping experience to both domestic
and foreign customers

Using strategies
Carefully choosing the location of
outlets

Appoint Visual Merchandising Team

Empowering employees.

Employee Training Program

.

Stylish Products In International

Standard

In 2011 Introduced New

Technology
WSO2 Point of Sales Technology
Connecting with US

Engaging CSR activities

ODEL foundation- Giving Back To
The Society
Housing development
Forest conservation
Children in need
Animal welfare

Changing with world trend

Quickly Responds for World

Trends

Strategic Partnership

Nationtrust Bank
Sampath Bank
HNB
Standard charted Bank
HSBC

Conclusion
The success story behind the ODEL brand
does not lie on one single factor. There are
many secret behind the success of ODEL.