Professional Documents
Culture Documents
Docslide - Us Project On Big Bazaar 55f1cc29d4df3
Docslide - Us Project On Big Bazaar 55f1cc29d4df3
NUMBERS
TOPICS
1.
INTRODUCTION
2.
OBJECTIVE
3.
SCOPE
4.
IMPORTANCE
5.
LIMITATION
5.
COMPANY PROFILE
6.
THEOROTICAL BACKGROUND
7.
RERESERCH MATHEDOLOGY
8.
9.
FINDINGS
10.
SUGESSION
11.
CONCLUSSION
12.
BIBLIOGRAPHY
13.
QUESTIONNAIRES
PAGE
NUMBERS
INTRODUCTION
If you dont know who your shoppers are, how can you give them what they want?
If you dont know where they come from, how can you communicate with them?
Finding answers to these questions is vital but catchment analysis can be a timeconsuming process. Many centre managers have found that the cost-effective
analysis performed gives unrivalled return on their investment. The benefits of
catchment Analysis include the power to target promotions and advertise more
effectively, and an enhanced understanding of which retailers you need to attract to
your centre.
To suggest the exact media for advertisement to attract the target customers.
LIMITATIONS:
The study is conducted in and around thane area only. Hence the results may
not be applicable to other geographical areas.
The size of the sample is low when compared to the total population.
RESEARCH METHODOLOGY
RESEARCH DESIGN
A research design is purely and simply the frame work or plan for a study that
guides in the collection and analysis of the data. There are three types of research
designs, they are
Exploratory research design
Descriptive research design
Casual or experimental research design
Since this study attempts to describe the demographic, economic
&
psychographic features of the respondents, it is a descriptive
research.
Sampling Technique
For the present study the researcher used the Disproportionate stratified random
sampling technique.
Sources of data
data
Primary data refers to those data that are collected newly and they are not used
earlier. The researcher has to gather the primary data freshly for the specific study
undertaken by him.
The primary data can be collected by three methods namely observation method,
experimentation method and survey method. Survey research is the systematic
gathering of data from respondents through questionnaires.
Secondary Data
The secondary data refers to those data which were gathered for some other
purpose and are already available in the firms internal records and commercial,
trade or government publications.
The primary data required for this study is collected through schedules. The
schedule method is also like the collection of data through questionnaire, with little
difference which lies in the fact that questions are being filled in by the
enumerators according to the replies of the respondents for the questions.
Review of literature
This chapter will give an overview of literature and models that are related to
the
research problem presented in the previous chapter. This chapter will
introduce the concepts
of customer satisfaction, service quality, relation between customer
satisfaction and service
quality, traditional service quality dimensions, online service quality
dimensions and service
quality model of online retailing in order to give a clear idea about the
research area.
The gulf between satisfied customers and completely satisfied customers can swallow a
business.
Big bazaar was launched in September, 2001 with the opening of its first four
stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten
years, there are 120 Big bazaar stores in 70 cities and towns across India.
Big Bazaar was started by Kishore Biyani, the Group CEO And Managing
Director of Pantaloon Retail.Though Big bazaar was launched purely as a fashion
format including apparel, cosmetics, accessory and general merchandise, over the years
Big bazaar has included a wide range of products and service offering under their
chain. The current formats include Big bazaar, Food bazaar, Electronic bazaar and
Furniture bazaar. The inspiration behind this entire retail format was from saravana
stores, a local store in T. Nagar, Chennai.
The stores are customized to provide the feel of mandis and melaswhileoffering the modern retail
feature like Quality, Choice and convenience. As the modernIndian familys favorite retail store,
Big bazaar is popularly known as the Indian WalMart.
On successful completion of ten years in Indian retail industry, in 2011, Big
bazaar has come up a new logo with new tag line Naye India ka Bazaar replacing the earlier
ones IsseSastaAurAcchaKahinNahin
Industry Profile:
Website : FutureBazaar.com
The company operates 120 Big Bazaar stores, 170 Food Bazaar stores,
among other formats, in over 70 cities across the country, covering an
operational retail
space of aver 6 million square feet. As a focuses entity driving the growth of
the
groups value retail business, Future value Retail Limited (FVRL) will continue
to
deliver more value to its customers, supply partners, stakeholders and
communities
across the country and shape the growth of modern retail in India.
Every day, Future group brings multiple products, opportunities and services
to
millions of customers in India. Through over 15 million square feet of retail
space, it
serves customers in 85 cities and 60 rural locations across the country. Most
of all, it
helps India shop, save and realize and aspirations to live a better quality of
life every
day.
Future group understands the soul of Indian customers. As one of Indias
retail
pioneers with multiple retail formats, it connects a diverse and passionate
community
of Indian buyers, sellers and business. The collective impact on business is
staggering;
around 220 million customers walk into our stores each year and choose
products andFuture group employs 35000 people directly from every section
of our society.
PRODUCT PROFILE
The product profile of Big Bazaar is as follows. They are dealing with various
types of products and so they had divided them into various departments for the
customers convenience. The departments are
FOOD BAZAAR
SabseSasta Din
With a desire to achieve sales of Rs 26 Crore in a one single day, Big Bazaar
introduced the concept of "SabseSasta Din". The idea was to simply create a
day in a
year that truly belonged to Big Bazaar. This was launched on January 26,
2006 and the
result was exceptional that police had to come in to control the mammoth
crowd. The
concept was such a huge hit that the offer was increased from one day to
three days in
2009 (24 to 26 Jan) and to five days in 2011 (22-26 Jan).
MahaBachat
MahaBachat was started off in 2006 as a single day campaign with attractive
promotional offers across all Big Bazaar stores. Over the years it has grown
into a 6
days biannual campaign. It has attractive offers in all its value formats such
as Big
Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the
entire
needs of a consumer.
On February 12, 2009 Big Bazaar launched "The Great Exchange Offer",
through with the customers can exchange their old goods in for Big Bazaar
coupons.
Later, consumers can redeem these coupons for brand new goods across the
nation.
2004
Big Bazaar wins its first award and national recognition. Big Bazaar and
Food
Bazaar awarded the countrys most admired retailer award in value
retailing and
food retailing segment at the India Retail Forum.
A day before Diwali, the store at Lower Parel becomes the first to touch
Rs 10
million turnover on a single day.
2005
Big Bazaar and ICICI Bank launched ICICI Bank-Big Bazaar Gold credit
card
program to reward its loyal customers.
2006
Big Bazaar launches Shakti, Indias first credit card program tailored for
housewives.
2007
Big Bazaar initiates the "Power of One" campaign to help raise funds
for the
Save The Children India Fund.
2008
Big Bazaar dons a new look with a fresh new section, Fashion@Big
Bazaar
Big Bazaar joins the league of Indias Business Super brands. It is voted
among
the top ten service brands in the country in the latest Pitch-IMRB
international
survey.
2009
Mahendra Singh Dhoni and Asin, youth icons of India, were chosen as
the
brand ambassadors of Big Bazaar
2010
Big Bazaar wins CNBC Awaaz Consume r Awards for the third consecutive
year. Adjudged the Most Preferred Multi Brand Food & Beverage Chain,
Most
Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One
Stop
Shop.
2011
For the convenience of the online customers, Big Bazaar has started
free
shipping on all orders above Rs. 1000.
2012
Big Bazaar entered into a five year multi-million dollar deal with
Cognizant
Technology Solutions for IT infrastructure services that support Future
Group's
network of stores, warehouses, offices, and data centers.
Online shopping:
Big bazaar has an official website FutureBazaar.com, which is one
of the most favorite sites among people of India for online shopping. Future
bazaar is
Discounts:
Hftekasabsesasta din was introduced by Big Bazaar, wherein extra
and special discounts were offered on Wednesday every week, to attract the
potential
buyers into their store.
Security check:
At each exit of Big Bazaar, they use alarm system or electronic article
surveillance system, which detects the problem that has attached tags or
not.
Future value retail on the value retail segments through the Big Bazaar, Food
Bazaar and KBs fair price formats.
According to Kishore Biyanis 3-C theory, change and confidence among the
entire population is leading to rise in consumption, through better
employment and
income which in turn is creating value to agriculture products across country.
Vision:
To deliver Everything, Everywhere, Every time for Every time for Every
Indian
consumer in the most profitable manner.
Mission:
We share the vision and belief that our customers and stakeholders
shall be
served only by creating and executing future scenarios in the
consumption
space leading to economic development.
SWOT Analysis
Strengths
It has goodwill of being a format of Future Group, which has pan India
presence.
Own products.
Weakness
Opportunity
Threats
Options
Twice in a day
Once in a day
During special offer
Rating
2
13
35
Chart Title
Twice in a day
Once in a day
4%
26%
70%
Interpretation:
The data reveals that 70% customer visit big bazaar when there is an special
offer, 26% of respondent visiting big bazaar once In a day, and 4% of
respondent visiting big bazaar twice in a day
Options
YES
NO
Rating
36
14
Chart Title
yes
No
28%
72%
Interpretation:
The data reveals that 72% of respondent are happy with the
location of big bazaar and 28% of respondent are not happy with
the location of big bazaar.
Sr. no.
a)
b)
Options
YES
NO
Rating
25
25
Chart Title
yes
50%
No
50%
Interpretation:
50% of respondent told that staff was available on time and 50% of
respondent told staff was not available on time manner.
Sr. no,
a)
b)
Options
YES
NO
Rating
35
15
Chart Title
yes
No
30%
70%
Sr. no.
a)
b)
Options
YES
NO
Rating
27
23
Chart Title
yes
No
46%
54%
Interpretation:
54% of them told yes, that the staff had provided knowledge about product
and 46% and,
46% of them told No, that no proper information was provided about the
product.
Sr.no.
a)
b)
Options
YES
NO
Rating
35
15
Chart Title
yes
No
30%
70%
Interpretation:
70% told yes, and 30%of them told No, their complaint was not handled
properly.
Sr. no.
a)
b)
Options
YES
NO
Rating
38
12
Chart Title
yes
No
24%
76%
Interpretation
76%of them told yes,staff were responding in the language they understood
and 24% of them told No effective communication was there.
8) The store layout at this store make easy for customers to move
around the store
Sr.no.
a)
b)
Options
YES
NO
Rating
39
11
Chart Title
yes
No
22%
78%
Interpretation:
78% of them told Yes, and 22% of them told No, there was some problem in
layout faced by them while moving around the store
Sr.no.
a)
b)
Options
YES
NO
Rating
27
23
Chart Title
yes
No
46%
54%
Interpretation:
54%of them told Yes, there is enough space for parking and 46%of them told
No, more place should be provided for parking.
Sr.no.
a)
b)
Options
YES
NO
Rating
39
11
Chart Title
yes
No
22%
78%
Interpretation:
78%of them told Yes, credit card system was widely accepted in Big Bazar
and 22%of them told No.
Sr.no.
a)
Options
Rating
11
10
13
b)
c)
customer
Store need to be cleaner
11
d)
e)
f)
14
12
13
11
10
10
11
9
8
6
4
2
0
Interpretation:
11 respondent told that, service can be more faster or should be improved.
10 respondent out of 50, told that staff should behave more friendly
13 and most of the people told that the, staff should communicate in a better
way,
9 of them told store should be clean
Sr.no.
Options
a)
YES
Rating
41
b)
NO
Chart Title
Yes
No
18%
82%
Interpretation:
82% of them told Yes that all merchandise they needed was available at Big
Bazaar, and very less that is 18% of them told that merchandise was Not
available as per their need
Sr.no.
Options
Rating
a)
YES
42
b)
NO
Chart Title
Yes
No
16%
84%
Interpretation:
84% of them told No, no schemes were provided to them at Big Bazaar ,and
16%of them told that some type of schemes were provided to them.
FINDINGS
Most of the customers i.e. about 13%were visiting to Big Bazaar during
special offer,13% once in a day and 2% twice a day
Most of the people are happy with the location; staffs were showing
proper responsiveness to customers
Major problems was found that staffs were not available on time, and
no proper knowledge was provided about the product
Sufficient layout or space was there to move around the store for
customer ,and customer were enjoying the credit card facility.
Suggestions
Following suggestions should be made to improve the services provided by Big Bazaar:-
Proper training should be provided to staff, so that they can communicate in a better way