Halmstad University

School of Business and Engineering

European Business Programme, 180 Hp

PROMOTIONAL
PRODUCTS
- A quantitative study about which promotional products
are the best to be used in general and specific industries

Bachelor thesis in Marketing, 15 HP

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Final seminar: 4 of June 2012
Authors:
Philip Andersson 8803150013
Kristiana Malinova - 9002204320
Supervisor:
Jean-Charles Languilaire
Examiner:
Christine Tidsen

Department of Marketing, School of Business and Engineering SBE

PREFACE
This bachelor dissertation has been written on the distance to the Halmstad University,
Sweden, from the University of Westminster, United Kingdom. This dissertation finalizes our
bachelor in European Business.
During the process we have learned more about the subject than we thought was possible.
Even though this year has been very tough, we have learned how to work together intensively
in success and adversity as well as to support and encourage each other.
We are very proud of the outcome and of what we have learned during this process.
We would like to thank the 205 respondents who took their time to answer our questionnaire.
We would also like to thank our friends and families for the help and support as well as
Jean-Charles Languilaire for his guidance and feedback.

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London, United Kingdom 25 of May 2012

Philip Andersson
880315-0013

Kristiana Malinova
900220-4320

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