Jeb Bush & Right

to Rise
Jon Finkelstein
4/5/16

Background
Right to Rise- Super PAC supporting
Jeb
Amount raised- $118,864,488
Amount spent- $102,744,783

http://www.adweek.com/fishbowldc/files/2015/01/Screen-Shot-2015-01-06-at-10.52.06-AM-1024x426.png

Right to Rises Failure

1- The anti-establishment Republican
electorate
2- The Playbook/Donald Trump
3- Jebs last name

http://i.telegraph.co.uk/multimedia/archive/03442/DEBATE_Jeb_Bush_3442868b.jpg

2016 Republican
Electorate
Trump and Cruz demonstrate the antiestablishment strength in 2016
Bush seen as the establishments
candidate
When youre the son and brother of
former presidents, the grandson of a
U.S. senator, how do you run in a year
like this? It is just a year of personality,
not message.

The Playbook & Donald

Trump
1) Misread the Republican
electorate, sought to eliminate
other establishment candidates
2) Ignored Donald Trump
3) Placed to much emphasis on
later March states, rather than
early primaries.
4) Inability to deviate from the
Playbook

Jebs Last Name

https://www.youtube.com/watch?v=7yHckRTkcZg
http://bloximages.chicago2.vip.townnews.com/theeagle.com/content/tncms/asse
ts/v3/editorial/f/2c/f2cf7fa8-146a-11e5-95e19b607d24dab5/55808ef0de6b8.image.jpg?resize=960%2C658