Venture Screening

The Sports Camp, LLC

Kyra Foerster
B 383 02
January 20, 2016

The Sports Camp

The Sports Camp, LLC is a business dedicated to helping youth improve their sports
skills and abilities. The Sports Camp focuses on the fundamentals of each sports,
specializing on speed, agility, and confidence. Currently, the company runs summer
sessions of 3-day camps for football. The base of operations is in Spanish Fork, Utah.
The camp itself is in Provo, Utah at a city park. Plans for operations could go in two
directions. The Sports Camp could solidify itself in Utah County and buy land and build
a sports complex. This would allow The Sports Camp to branch out into other sports
and function year-round. The Sports Camp could also bring in more revenue by renting
out the building and/or land when not being used for camp. The second option would be
to make The Sports Camp mobile and national. Camps would run throughout most of
the year but in different cities around the nation. The Sports Camp could stay focused
on football or offer other sports as well. This would allow The Sports Camp entry into
other markets throughout the nation, not just Utah County.

Operations
Currently, The Sports Camp is run by a single coach. If we expanded, we would need to
hire other coaches and a dedicated medical crew. Camps are currently three-days long
with 42 athletes in attendance. Sessions of camp are split between two age groups: 1214 and 15-18. Our camps are non-padded and little contact. Curriculum for camps
focuses on drills and visualization. We have considered having guest speakers come in
to talk about the sports and life with the athletes. The camps currently are held at city
parks with simple equipment: flags, cones, footballs, ball pump. The only overhead we

have is business insurance at $121 per week of camp (2 sessions). We are not
reserving parks, just using the first-come-first-serve option.

Sales
Currently prices are at $100 for the younger camps and $150 for older camps. These
prices are early bird specials and prices will increase $25 after June 1. The Sports
Camp website (www.thesportscamputah.com) sells all registration slots. Marketing is
done by speaking to coaches at the schools about sending their kids to our camp,
posting flyers, and word of mouth.

5 Forces Model

Competitive Analysis
Most football camps are run by local universities. Provo is home to Brigham Young
University which hosts its own football camps in the summer. Athletes have the chance

to train with BYUs football team and coaches. Costs range from 309-339 for four days
at camp. Costs include meals and lodging. BYU junior camps are not full pads.

There are a few other football camps in Utah. One that we have based part of our
business model from is All Poly Sports in Northern Utah. They charge $175 for early
bird for younger ages (grade 8-10) and $225 for varsity. Walk-on fees are $300 and
$400, respectively. All Poly Sports has many famous football players and coaches who
coach at the camp as well as attend the camp for recruiting purposes. All Poly Sports
camps are full contact and one-day in length.

Another local camp is Sports Revolution. Their camps are $130 for four days of camp.
They focus on the area north of the point of the mountain (Salt Lake valley). Their
camps are for ages 7-14 and are not padded.

Substitutes
Parents may choose not to send their kids to sports camps. They may choose to simply
let the athletes develop their skills during the season with coaches either at school or in
the community. Most cities in Utah County have community football leagues for youth,
as well as most of the public schools. Costs for participating in public schools usually
involves the purchase of pads and uniform. For example, Spanish Forks flag football
league for junior high is $40.

Parents also have the option to hire a private coach for their child. The Sports Camp is
currently available to offer private coaching for an additional fee. Preliminary research
has shown that others charge, on average, $50 per hour for private coaching.

Barriers to Entry
The biggest barrier to entry is having big name coaches and speakers at the camp. So
far, The Sports Camp does not offer these, but with additional funding could afford to
bring in some big names. Coach Kenny of The Sports Camp has some contacts with
some NFL players and previous BYU players.
Other legal barriers include the need for liability waivers and insurance. The Sports
Camp strives for athlete safety and there is little contact at the camps, but we choose to
be better safe than sorry.

Customers
According to census.gov there are an estimated 138,560 kids aged 5-18 in Utah
County. An average high school football team has 40-50 players. There are about 21
high school football teams in Utah County. So for high school alone (only half of our
camps), that equals 840 to 1050 high school football players in Utah County. Our camps
could also bring in those interested in trying out for the team but are not yet on the
team. And it would include junior high students as well. This is why we would start to
branch out to other markets to increase our market size by expanding to other states
and cities, or by expanding to other sports and pulling in more youth athletes.

The market is also expanding. The economy is going up, but most families still have two
incomes from both parents working. Sports are pretty big in Utah (personal experience)
and families are often scheduling a lot for their kids to do. Even though children per
family may be decreasing, people are spending more on activities for their kids.

Suppliers
Our equipment usage is low and easily attainable by a variety of sports stores.
However, if we are to expand by building a sports complex, land and building in Utah
comes at a premium cost, especially if we want a prime, central location in Utah County.
We would need to gain funding for expanding to a sports complex.

Congruence to Personal Life

Between the two expansion options, my family is willing to go with either. We are flexible
and willing to either travel a lot. Our family homeschools and seeing the nation is a
dream. Being able to be on the road would be an adventure. We are also willing to stay
and put down roots in Utah County. We have always wanted to buy land and build our
own house. Having a dedicated year-round complex would allow us to stay and live out
that dream. By hiring coaches to run the camps, we could be more free with our time.

Decision
I feel that this is a viable venture. Costs to run the camps now are minimal. The Sports
Camp could easily raise the money to pay back the investment for expansion within a

few years, just by keeping the same business structure while the complex is being built
or marketing is expanding to other states.

References
http://www.allpolysports.com/
http://byusportscamps.com/football/junior-football-camp
http://www.sportsrevolutionfootball.com/youth-football-camps.html
http://www.spanishfork.org/dept/parkrec/sports/pdf/15_FF_JH_Flyer.pdf
https://www.coachup.com/expert_service_submissions/944275?no_results=t
http://quickfacts.census.gov/qfd/states/49/49049.html
http://www.mademan.com/mm/how-many-players-football-team.html
http://www.deseretnews.com/sports/high-school/sport/football/standings