A

PROJECT REPORT
ON
GROWING THE TELEVISION ADVERTISEMENTS AMONG
THE RETAIL ADVERTISERS

FOR
ZEE MEDIA CORPORATION LIMITED

UNDER THE GUIDANCE OF

MR. ZUBIN THAKUR

SUBMITTED TO UNIVERSITY OF MUMBAI

IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE
MASTER OF MANAGEMENT STUDIES (MMS)

SUBMITTED BY
SANKET TRIMBAK GHOBLE
(BATCH 2014-16)

ATHARVA INSTITUTE OF MANAGEMENT STUDIES

MUMBAI

A
PROJECT REPORT
ON
GROWING THE TELEVISION ADVERTISEMENTS AMONG
THE RETAIL ADVERTISERS

FOR
ZEE MEDIA CORPORATION LIMITED

UNDER THE GUIDANCE OF

MR. VIKAS SINGH

SUBMITTED TO UNIVERSITY OF MUMBAI

IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE
MASTER OF MANAGEMENT STUDIES (MMS)

SUBMITTED BY
SANKET TRIMBAK GHOBLE
(BATCH 2014-16)

ATHARVA INSTITUTE OF MANAGEMENT STUDIES

MUMBAI

DECLARATION

I, the undersigned, hereby declare that the Project Report entitled GROWING THE
TELEVISION ADVERTISEMENTS AMONG THE RETAIL ADVERTISERS written and
submitted by me to the University of Mumbai, in partial fulfillment of the requirement for the
award of degree of Master of Business Administration under the guidance of ZUBIN THAKUR
is my original work and the conclusions drawn therein are based on the material collected by
myself.

Place:
Date:

Student Name & Signature

ACKNOWLEDGEMENT

I would like to take the opportunity to express my gratitude towards all the people who
have in various ways, helped in the successful completion of the project.
I must convey my gratitude to Mr. Zubin Thakur (AVP Sales and Marketing) and Mr.
Vikas Kashyap (Sales Manager) for giving me the opportunity to work with them on the project
and giving me constant source of inspiration and help in preparing the project, personally
correcting my work and providing encouragement throughout the project.
I express my special thanks to Prof. Vikas Singh, my internal guide, for providing me
with valuable insights and motivating me throughout the project.
I am also grateful to Prof. N.S. Rajan and to the college authorities for providing the
facilities and excellent infrastructure.
I would also like to thank my Parents and Faculty members for steering me through the
tough as well easy phase of my internship in a result oriented manner with concern.

Prof. Vikas Singh

Specialization: Marketing

CERTIFICATE

This is to certify that the project entitled GROWING THE TELEVISION

ADVERTISEMENTS AMONG THE RETAIL ADVERTISERS is the bonafied work

carried out by Sanket Trimbak Ghoble student of M.M.S, Atharva institute of

Management Studies, during the year 2014-16 in the partial fulfillment of the
requirements for the Degree of Master of Management Studies and that the project
has not formed the basis for the award of any other degree, associate ship,
fellowship or any other similar titles.

EXECUTIVE SUMMARY

The internship project to be undertaken is from the media company ZEE MEDIA
CORPORATION LTD in the news channel ZEE MPCG which is headquartered in Bhopal the
capital city of state Madhya Pradesh. The title of the research project is GROWING THE
TELEVISION ADVERTISEMENTS AMONG THE RETAIL ADVERTISERS which was
done in Bhopal.
The vision of the project is to market the news channel and to know the preference of the
local retailers for advertisements. The mission provided by the company was to bring more
advertisements sales through the research.
ZEE MPCG is the no.1 regional news channel according to the BARC report. The
channel is being aired all over Madhya Pradesh and Chhattisgarh. Three years ago the channel
has being opened and is doing very well in the state.
The research included questionnaire which was provided by the company. The researcher
was advised to visit retailers are willing to promote themselves through television media. The
questionnaire also had basic questions which can be used by the organization to know the
competition, where the channel is lacking and what else the company can provide to the
consumers.
For the research the retail market was being divided in four categories as 1) Jewelers
2) Restaurants 3) Healthcare 4) Electronics and Automobiles. The researcher had to visit all the
retailers which were segmented according to the areas of Bhopal.
The researcher had to visit every retail outlet to know their preference towards
advertisements with a proper training of sales and marketing training by the concerned person.
A total of 180 retailers were targeted and the researcher got a chance to know their review and
their preference for advertisements.
The project also includes the analysis of the questionnaire which was filled by the
retailers for their preference for the mode of advertisements and their choice. Few questions are
being analyzed and it is being shown properly in graph format.
Suggestions and recommendation for the growth of the company is being given by the
researcher on the basis of the analysis done. The researcher has also taken into account the
preference the people will set according to the place.

INDEX
Topic

Sr. No.
1

Introduction to the project

Page No.
7-12

1.1

Mass media

1.2

Advertisements

10

1.3
1.4
2

11

Company profile
ZEE MPCG

12

Research methodology

13-17

2.1

Type of Research

13

2.2

Objectives and Scope of study

14

2.3

Different sources & methods of data collection

14

2.4

Sample design

15-16

2.5

Limitation to the research

17

Conceptional discussions

18-19

3.1

SWOT analysis

18

3.2

Competitor regional channels

19

Data analysis and interpretation

Findings

27

Challenges

28

Suggestion and Recommendation

29

Appendix

Abbreviations

35

10

Reference

36

20-26

30-34

INDEX OF TABLES/CHART

Sr. No.
Figure 1

Table/chart
How do you promote your business?

Page No.
20

If you advertise through radio which radio channel you prefer

21

Figure 2
If you advertise through print which newspaper you prefer

22

Figure 3
Why do you advertise?

23

Figure 4
Is this money investing in advertisement worth it?

24

Figure 5
What is the reason to go with particular advertisement?

25

Figure 6
Why dont you spend on television advertisements?

26

Figure 7

Chapter 1 - INTRODUCTION
The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy
and is making high growth strides. Proving its resilience to the world, the Indian M&E sector is
on the cusp of a strong phase of growth, backed by rising consumer payments and advertising
revenues across all sectors.
The industry has been largely driven by increasing digitisation and higher internet usage
over the last decade. Internet has almost become a mainstream media for entertainment for most
of the people. Recent statistics and developments pertaining to the sector are discussed hereafter.
The media and entertainment industry in India consists of many different segments
under its folds such as television, print, and films. It also includes smaller segments like radio,
music, OOH, animation, gaming and visual effects (VFX) and Internet advertising.
Entertainment industry in India has registered an explosive growth in last two decades
making it one of the fastest growing industries in India.
From a single state owned channel, Doordarshan in the 1990s there are more than 400
active channels in the country. Worldwide, 2010 saw the global economy begin to recover from a
steep decline in 2009.
Improved economic conditions in 2010 played a major role in a rebound in customer
spend. Since the world economy begin to recover from the global financial crisis of 2008,
improved economic conditions played a major role in rebound in consumer spend.
India was not critically impacted by the downturn in 2008 and 2009; it demonstrated one
of the highest growth rates this year and continued to at a healthy pace. The rising rate of
investments by the private sector and foreign media and entertainment (M&E) majors have
improved India's entertainment infrastructure to a great extent.
As per the recent report by Price waterhouse Coopers (PwC), Indians are likely to spend
more on entertainment in the coming years with a steady growth in their disposable income. And
as per the combined survey report by KMPG and FICCI, the entertainment industry in India has
expanded by 12.5% every year and has reached US$20.09 billion by the year 2013. The industry
pegged at INR 5808 billion in 2009 as compared to INR 3565 billion in 2005.
The Indian Media & Entertainment Industry grew from US$12.9 billion in 2009 to
US$14.4 billion in 2010, a growth of 11 per cent, according to a report by the Federation of
Indian Chambers of Commerce and Industry (FICCI) and research firm KPMG.
The report also states that backed by positive industry sentiment and growing media
consumption, the industry is estimated to achieve growth of 13 per cent in 2011 to touch
US$16.2 billion. As the industry braces for exciting times ahead, the sector is projected to grow
at a CAGR of 14 percent to reach US$28.1 billion by 2015.
The Government of India has supported this sector's growth by taking various initiatives
such as digitizing the cable distribution sector to attract greater institutional funding, increasing
foreign direct investment (FDI) limit from 74 per cent to 100 per cent in cable and DTH satellite
platforms, and granting industry status to the film industry for easy access to institutional.
9

The major entertainment channels in the media and entertainment sector of India
Zee
Sony
Colors
Star
Doordarshan
Sahara
UTV
The major news channels in the media and entertainment sector in India
Zee news
ABP news
Aaj Tak
Times now
India TV
NDTV
IBN7

The major regional news channel in Madhya pradesh Chhattisgarh

Zee MPCG
ETV MP
Sadhna news
Bansal
Sahara news MP
India news

10

1.1 Mass Media

The mass media are diversified media technologies that are intended to reach a large
audience by mass communication. It is the primary means of communication used to reach the
vast majority of the general public. The general public typically relies on the mass media to
provide information regarding political issues, social issues, entertainment, and news in pop
culture.
The platforms of the mass media are:
Print
Broadcasting
Outdoor
Digital
Through mass media, news outlets have a major influence on the general public and a
major impact on the public's opinion on certain topics. In many cases, the mass media is the only
source that the general public relies on for news.
For example, when Neil Armstrong landed on the moon in 1969, mass media made it possible for
the public to witness this historical event.
Mass media also plays a critical role in educating the public; there are many educational
television stations that you could learn from, like National Geographic Channel, Discovery
Channel, and the History Channel, to name a few.
The internet also plays an essential role in educating the general public. With the
information on the internet, one could learn anything from something as simple as how to tie a
tie, to the more complex like how to build a computer.

1.2 Advertisement
Advertising is at the front of delivering the proper message to customers and prospective
customers. The purpose of advertising is to convince customers that a company's services or
products are the best, enhance the image of the company, point out and create a need for products
or services, demonstrate new uses for established products, announce new products and
programs, reinforce the salespeople's individual messages, draw customers to the business, and to
hold existing customers
Types of advertisements

1.

Television advertisements

In 2014, a study conducted over 7 years found that the television commercial is still the
most effective mass-market advertising format. The study's findings stated that for every 1
(GBP) invested in TV advertising, it returned 1.79. This is reflected by the high prices television
networks charge for commercial airtime during popular events. The annual Super
Bowl football game in the United States is known as the most prominent advertising event on
television - with an audience of over 108 million and studies showing that 50% of those only
tuned in to see the advertisements. The average cost of a single thirty-second television spot
during this game reached US$4 million & a 60-second spot double that figure in 2014. Virtual
advertisements may be inserted into regular programming through computer graphics. It is
typically inserted into otherwise blank backdrops or used to replace local billboards that are not
relevant to the remote broadcast audience. More controversially, virtual billboards may be
inserted into the background where none exist in real-life. This technique is especially used in
televised sporting events. Virtual product placement is also possible
11

2.

Radio advertising

Radio advertisements are broadcast as radio waves to the air from a transmitter to an
antenna and a thus to a receiving device. Airtime is purchased from a station or network in
exchange for airing the commercials. While radio has the limitation of being restricted to sound,
proponents of radio advertising often cite this as an advantage. Radio is an expanding medium
that can be found on air, and also online.
3.

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web for
the expressed purpose of delivering marketing messages to attract customers. Online ads are
delivered by an ad server. Examples of online advertising include contextual ads that appear
on search engine results pages, banner ads, in pay per click text ads, rich media ads, advertising,
online, advertising networks and e-mail marketing, including e-mail spam.

4.

Press advertising

Press advertising describes advertising in a printed medium such as a newspaper,

magazine, or trade journal. This encompasses everything from media with a very broad
readership base, such as a major national newspaper or magazine, to more narrowly targeted
media such as local newspapers and trade journals on very specialized topics. A form of press
advertising is classified advertising, which allows private individuals or companies to purchase a
small, narrowly targeted ad for a low fee advertising a product or service. Another form of press
advertising is the display ad, which is a larger ad (which can include art) that typically runs in an
article section of a newspaper.
5.

Out of Home Advertising

Out of home is a form of advertising that reaches to its audience when they are outside
their home. It is focused on marketing to its target audience who are on transit or in public places.
It also reaches out to the difficult to reach audience. The major forms of OOH advertising are:
Billboards
Street Furniture
Transit- Bus branding, Metro Branding

6.

Word Of Mouth

Verbal publicizing is critical for each business, as every happy client can direct many new
ones your way. Also, its a standout amongst the most trustworthy types of promoting in light of
the fact that a person puts their perception and recommendation in front of another individual
who is bound to get influenced towards a product or a service. Slightly increasing the expectation
from the retailer can influence a person to pass on the details of a good product or a service.
Organizations feel that this is the most valuable form of marketing and the one that customers
trust above any other form. They feel that it is important to unleash this form of reaching out to
the audience

12

Chapter 2 - COMPANY PROFILE

Essel Group
Essel Group of Companies is a vast conglomerate of Media, Technology, Entertainment,
Packaging, Infrastructure, Education and Precious Metals companies. Zee Media Corporation
Limited is a subsidiary of Essel Group. "Faith in innovative and organized growth" works as the
guiding principle behind every business at Essel and keeps them committed to enhancing
operational excellence through greater focus on innovation and efficient resource utilization.
Essel offers a strong portfolio of numerous entertainment and news channels, reaching millions
of viewers in India and internationally. "ZEE" is considered as one of the strongest Indian Media
brands across the world. Essels print venture "DNA" English daily, provides responsible
journalism to its readers. Essel Group has been a leading business conglomerate having diverse
business presence across media, entertainment, packaging, infrastructure, education.
Essel's distribution arms 'Dish TV' and 'WWIL' with their vast reach across the country
provides quality viewership experience to millions of subscribers and is well poised to take
advantage of the mandatory digitization of the distribution platforms in the country.

History
Zee News is news and current affairs channel which was founded in 1999. It is the
flagship property of Zee News Ltd. Initially, most of the programs were broadcasted in English.
After the success of Aaj Tak during the year 2003-04, Zee News was converted into a complete
Hindi news channel.
The company was incorporated as Zee Sports Limited on August 27, 1999. It changed its name
to Zee News Limited on May 27, 2004. Zee News Limited de-merged from Zee Tele films
limited on March 31st 2006. Zee News Limited became a listed entity on January 10, 2007. Zee
News Limited changed its name to Zee Media Corporation Limited on July 6, 2013

2.1 Zee Media Corporation Limited

Zee Media Corporation Limited is a subsidiary of Essel Group. Dr. Subhash Chandra is
the Non-Executive Chairman and Mr. Sudhir Chaudhary is the Chief Executive Officer of
ZMCL. Zee Media Corporation Limited is one of the largest news networks in India with 10
channels. It has 2 National and 8 Regional Channels.
CHANNEL

LANGUAGE

REGION

Hindi

All India

Zee Business
Zee 24 Ghanta
Zee 24 Taas

Hindi
Bengali
Marathi

All India
West Bengal
Maharashtra

Zee Purvaiya

Hindi

Bihar, Jharkhand

Zee Marudhara

Hindi

Rajasthan

Zee Kalinga
Zee MPCG

Oriya
Hindi

Odisha
Madhya Pradesh & Chhattisgarh

Zee Punjabi

Punjabi,Hindi

Punjab & Haryana

Zee Sangam

Hindi

Uttar Pradesh & Uttrakhand

Zee News

13

ZMCL has a viewership of approximately 150 million from its National and Regional
channels. The viewership is measured through Broadcast Audience Research Council
(BARC).BARC gives a weekly report of viewership.
ZMCL also has a newspaper named Daily News and Analysis (DNA) comprising six editions in
Mumbai, Ahmedabad, Indore, Jaipur, Bengaluru, and Pune.
Tagline
The new tagline of the company is VasudhaivaKutumbakam - The World is my family
Mission
Engage. Inform. Empower

2.2 Operations and services offered by the company

Zee Media Corporation Limited is involved in the broadcasting of news, sports, current
affairs and other programs in India. ZMCL also provides content to the international broadcasting
business of Zee in USA, Europe, Africa, Middle East and Asia Pacific.
The company also sells television programs, including program feeds; and provides
advertisement and subscription services.
In addition, the company is also involved in the publishing of Daily News and Analysis
(DNA) newspaper and various supplements such as DNA after Hrs and DNA Property.

ABOUT ZEE MPCG

Zee Madhya Pradesh Chhattisgarh was started in April 2013. It
has a viewership of 4000000. As per the Broadcast Audience
Research Council Report of week 18, 2015, Zee MPCG stands
No.1 with a relative share of 79.3%.

Awards

Zee Business was awarded the Best Commodity Channel by the Commodity Participants
Association of India in 2014.
Zee 24 Taas ad titled Every side of the story has won Gold and a Silver Abby at Goa
Fest 2014.
DNA bagged 3 awards at the DainikBhaskar INK Awards 2014.
Zee 24 Taas' show 'Rokthok' has won an award at News Television Awards 2014 for Best
News Debate in Marathi
Zee News creates history by winning National Award from Election Commission of India
for its voter awareness campaign 'Aapka Vote Aapki Taqat'

14

Chapter 3 - RESEARCH METHODOLOGY

Meaning
Research is searching for and gathering information, usually to answer a particular
question or problem. IT is the ability to locate and evaluate information
Research comprises "creative work undertaken on a systematic basis in order to increase the
stock of knowledge, including knowledge of humans, culture and society, and the use of this
stock of knowledge to devise new applications. It is used to establish or confirm facts, reaffirm
the results of previous work, solve new or existing problems, support theorems, or develop
new theories. A research project may also be an expansion on past work in the field. To test the
validity of instruments, procedures, or experiments, research may replicate elements of prior
projects, or the project as a whole.
The primary purposes of basic research are documentation, discovery, interpretation, or
the research and development (R&D) of methods and systems for the advancement of human
knowledge. Approaches to research depend on epistemologies, which vary considerably both
within and between humanities and sciences. There are several forms of research scientific,
humanities, , artistic, economic, social, business
marketing, practitioner research, etc.

3.1 Type of research

Advocacy/participatory approach to research

To some degree, researchers adopting an advocacy/participatory approach feel that the
approaches to research described so far do not respond to the needs or situation of people
from marginalised or vulnerable groups. As they aim to bring about positive change in the
lives of the research subjects, their approach is sometimes described as emancipator. It is
not a neutral stance. The researchers are likely to have a political agenda and to try to give
the groups they are studying a voice. As they want their research to directly or indirectly
result in some kind of reform, it is important that they involve the group being studied in
the research, preferably at all stages so as to avoid further marginalising them.

Quantitative research
Quantitative research is generally associated with the positivist/post positivist paradigm.
It usually involves collecting and converting data into numerical form so that statistical
calculations can be made and conclusions drawn.

Qualitative research
Qualitative research is the approach usually associated with the social constructivist
paradigm which emphasises the socially constructed nature of reality. It is about
recording, analysing and attempting to uncover the deeper meaning and significance of
human behaviour and experience, including contradictory beliefs, behaviours and
emotions. Researchers are interested in gaining a rich and complex understanding of
peoples experience and not in obtaining information which can be generalized to other
larger groups.
15

Pragmatic approach to research

The pragmatic approach to science involves using the method which appears best suited
to the research problem and not getting caught up in philosophical debates about which is
the best approach. Pragmatic researchers therefore grant themselves the freedom to use
any of the methods, techniques and procedures typically associated with quantitative or
qualitative research. They recognise that every method has its limitations and that the
different approaches can be complementary

We have used the Pragmatic Research Design. We will interview the retailers in Bhopal
and discuss about television as a medium of advertising. What are their perceptions about
television advertising and what challenges they face in going for a television advertisement
According to the statistics and probability the conclusion for the research can be given.

3.2 Objectives and Scope of study

Problem statement
Growing the television advertisements in the retail sector
Objectives of the study

To study the various types of advertisements being taken as mean of promotion by the
retailers.
(restaurants,electronics,automobiles,healthcare and jewelers)
To study and observe the different types of challenges faced by the retailers for the
television advertisements
To observe and conclude how to tackle the challenges faced by the retailers to increase
their promotion.

Scope of the project

The study of the research is mainly concerned with the local retailers of the city. The
main focus of the research is to collect information from approximately 200 retailers and to get
their preference type of advertisements. In the research we will conduct a on field survey to know
their preference of advertisements and what are the challenges that are keeping them away from
television advertisements and also to make them know about ZEE MPCG.
Categories of local retailers in Bhopal:
1) healthcare
2) jewelers
3) restaurants
4) automobiles
5) electronics

16

3.3 Different sources & methods of data collection

Questionnaire
A questionnaire was designed by the team to gauge the advertising behavior of the retailers.

Interview technique
A questionnaire was given to each of the retailer and they were interviewed accordingly
to know the basic value of their product and to know the challenges that keep them away from
advertising.

Data collection method

The data collection method was done in two forms i.e primary data collection method and
secondary data collection method.
Primary data is data collected specifically for the research, this data is basically
collected through the on field interviews and it is also taken into account from the questionnaires
for the research. In the project the primary data is being collected from the retail market through
the questionnaire and the interview from them on advertisements which gives the information
about their behavior for television advertisements
Secondary data research is analysis and interpretation of primary data. The method of
writing secondary data is to collect primary data that is relevant to a writing topic and interpret
what the primary data found. For instance, secondary data often takes the form of the results from
two or more primary data articles and explains what the two separate findings are telling us. The
secondary data is being collected from the print track which basically is the record of the retailers
of Bhopal who advertise themselves through the print media through news paper like Dainik
bhaskar, Patrika, raj express, etc. The secondary data is also collected through the barc report
data is being used to study the behavior of the consumers and their preference towards the
channel accordingly that influences the decision making in the terms of promotions done by
advertisers (retail) on a particular channel.

17

3.4 Sample design

A sample design is the selection of a survey sample from a given population.
Sample Size: The sample size that we have taken is 190. 190 retailers were interviewed
across various markets in Bhopal. Out of the total 190 retailers visited for the survey they have
been divided in to sub categories as follows
1.
2.
3.
4.

Healthcare
(50)
Jewelers
(50)
Restaurants
(30)
Automobiles and electronics (25 and 15)

Five Sampling Method

1. Probability method
Simple random sampling- the whole population is available
Stratified sampling there are specific sub-groups to investigate
Systematic sampling- when a stram of representative are available(the n th term)
Cluster sampling-when the population of the group is separated and access to all is
difficult

2. Quota method
When you are studying a number of groups and when sub-groups are small, then you
will need equivalent numbers to enable equivalent analysis and conclusions.

3. Selective method
Study leads you to target particular groups.

4. Convenience method
Good sampling is time-consuming and expensive. Not all experimenters have the time or
funds to use more accurate methods. There is a price, of course, in the potential limited validity
of results

5. Ethnographic methods
When doing field-based observations, it is often impossible to intrude into the lives of
people you are studying. Samples must thus be surreptitious and may be based more on who is
available and willing to participate in any interviews or studies.

18

3.5 Limitations to the research

Biased reply of the respondent

Respondent was busy

Time constraint ( 2 months)

The decision maker was not available so that exact details of the promotion techniques
being adopted by them can be known

Some respondents were apprehensive in filling the questionnaire

Respondents do not will to respond properly.

19

Chapter 4 - CONCEPTUAL DISCUSSIONS

4.1 SWOT Analysis

Strength
Recognized as a brand through ZEE news India
No 1 news channel in Madhya Pradesh and Chhattisgarh
Offices in all main cities of the state.
Proper service to the clients in a positive manner

Weakness
People dont know the difference in the ZEE News National and ZEE MPCG
Newly launched channel just two years in the making.
The audience for the channel is limited for two states only
Advertisers are not aware of promotion through regional news channel.

Opportunities
Organize talent hunt shows like Madhya bharat ki awaz , Chhattisgarh ki awaz.
Organize summits and exhibition to various other fields eg-agriculture
Targeting audience according to the age group and gender for their daily serials and
shows

Threats
Other regional news channels
increase in the use of internet
use of social media
high switching rate
mushrooming of fake news channels

20

4.2 Competitor regional news channels

1-Bansal news

2-ETV news

3-Samay mpcg

4-Sadhna news

5--IBC 24

21

Chapter 5 - DATA ANALYSIS & INTERPRETATION

The following data was being analyzed on the review which is taken from 180 retailers on
advertisements.

1) How do you promote your business?

Form of advertisement
Jewellers
Restaurants
Healthcare
Electronics/
Automobiles

Radio
8
3
5

Print
17
12
10

Outdoor
5
2
4

Word of
mouth
11
7
29

10

12

Television
9
6
2
8

35
30
25
jewellers

20

restaurants
15

healthcare
electronics/automobiles

10

5
0
radio

print

outdoor

wom

television

Figure 1
We can see from the following figure about which are the advertising forms being preferred
by the retailers for their promotion. The bar graph tells about the various forms of advertising
being chosen by the retailers which the find very comfortable for advertising.
1- The jewelers mainly advertise themselves in newspaper as they want the people to know
about the various schemes and offers they keep during the gold festivals in India which is
being followed by the word of mouth advertising as their business is very old and they
have their loyal customers.
2- The restaurant sector is mainly into print, television and word of mouth advertisement
3- The healthcare sector is mainly into the word of mouth advertisement as they basically
run the hospitals and healthcare units which is being followed by the print advertisements
by the healthcare units and corporate hospitals in the print advertisement
4- Electronics and automobiles sector is do all round advertisements in each advertisement
form as they advertise themselves during any sale or festivals.
22

2) If you advertise through radio which radio channel you prefer

Retailer

Big fm

Red fm

My fm

Radio
mirchi

Jewellers

Restaurants

Healthcare

Electronics/Automobiles

4.5
4
3.5
3
jewellers

2.5

restaurants

healthcare

1.5

electronics/automobiles

0.5
0

big fm

red fm

my fm

radio mirchi

Figure 2
We can see from the following figure about the preference of the retailers for the different
channels of the radio advertising. Where the main preferred channel by the retailers are radio
mirchi and big fm for their radio advertising.

23

3) If you advertise through print which newspaper you prefer

Retailer
Jewellers
Restaurants
Healthcare
Electronics/Automobiles

Times
of India
1
2
0
3

Hindusta
n times
2
2
0
2

Dainik
Bhaskar
10
3
5
4

Patrika
4
5
3
1

Others
0
0
2
2

12
10
8
jewellers
6

restaurants
healthcare

electronics/automobiles
2
0
times of
india

hindustan
times

dainik
bhaskar

patrika

others

Figure 3
We can see from the following figure about the preference of the retailers for the different
newspapers for the print advertising. Where the main preferred newspapers by the retailers are
dainik bhaskar and patrika. Other newspapers they chosen are jagran and raj express.

24

4) Why do you advertise?

Retailer
Jewellers
Restaurants
Healthcare
Electronics/Automobiles

To create
awareness
11
13
16
13

Profit
maximization
29
11
13
16

Promote new
schemes
9
6
17
9

Others
1
0
4
2

35
30
25
jewellers

20

restaurants

15

healthcare
10

electronics/automobiles

5
0
to create
awareness

profit
promote new
maximization
schemes

others

Figure 4

We can see from the following figure about why the retailers advertise themselves
1- The jeweler section mainly advertise for the profit maximization which is followed by to
create awareness for their brand and shop
2- The restaurant section mainly advertise to create awareness of their restaurant as they
want to be recognized by their clientele which is being followed by profit maximization
3- Healthcare section mainly advertise to create awareness, for profit maximization and to
promote new schemes
4- The electronics and automobiles also advertise to create awareness for them and profit
maximization mainly
5- Others being chosen by the retailers is to give a brand value for them.

25

5) Is this money investing in advertisement worth it?

Retailer

Yes

No

Jewellers

36

14

Restaurants

19

11

Healthcare

14

36

Electronics/Automobiles

33

40
35
30
25
20
15
10
5
0

is this money investing in

advertisement worth it yes
is this money investing in
advertisement worth it no

Figure 5
The above bar graph shows that all the retail sector except healthcare believe that
advertising is not worth for them.

26

6) What is the reason to go with particular advertisement?

Retailer

Cost
effective

Popularity

Easy to
Implement

Positive word of
mouth

Jewellers

18

12

11

Restaurants

Healthcare

15

18

12

Electronics/Automobiles

12

14

20
18

jewellers

16

14

restaurants

12
10

healthcare

8
6
4

electronics/auto
mobiles

2
0

cost effective

popularity

easy to
positive word
implement
of mouth

Figure 6

The following bar graph shows that the following retailers go with their choice of
advertisements as majority of them give us the feedback that it is more cost effective and very
popular.

27

7) Why dont you spend on television advertisements?

Retailer
Jewellers
Restaurants
Healthcare
Electronics/Automobiles
7

Cost
14
9
15
12

Believe
6
4
7
8

Unethical
13
8
11
13

Unaware
8
9
8
7

16
14
jewellers

12

10

restaurants

8
healthcare

6
4

electronics/automo
biles

2
0
cost

believe

unethical

unaware

Figure 8
The above bar graph shows the main reason for the retailers and the challenge for them
which is faced by them not to go for television advertisements. Where the majority of the
retailers say that the cost factor is very high and it is unethical for them to advertise.

28

Chapter 6 - FINDINGS
Q1) How do you promote your business?
From the above data analysis and interpretation we found out that the healthcare business
is totally depended on the word of mouth advertisement by their customer as they believe in the
oath taken by the doctors that not to advertise themselves due to which healthcare is the sector
which the television advertisers can pitch as they are totally unaware of the television
advertisements in their sector.
Q2) If you advertise through radio which radio channel you prefer?
In the second question we found out that the jewelers and the electronics/automobile
sector are into radio advertisements and they mainly do the radio advertisements when there are
any festivals or some shopping season.
Q3) If you advertise through print which newspaper you prefer
From the third question we found out that the most preferred newspaper in the print
media by the retailers is the Dainik Bhaskar and the jeweler section is ahead in the advertisement
through Dainik Bhaskar. After Dainik Bhaskar in the favorites is Patrika newspaper which plays
a major role for the retail advertisers for their advertisements.
Q4) Why do you advertise?
The following question is asked to the retailers to know the exact reason for the
advertisement they do from this we found out that the retailers mainly advertise for the profit
maximization. They believe that if the invest in promotion they should get profit.
Q5) Is this money investing in advertisement worth it?
In the fifth question we found out that the retailers believe in advertisements and they
found them totally worth.
Q6) What is the reason to go with particular advertisement?
In the sixth question we came to know that the preferred mediums of advertisements
chosen by the retailers are cost effective or popular.
Q7) Why dont you spend on television advertisements?
The retailers were asked about the reason for not spending on TV advertisements, from
the data analysis and interpretation we found that the retailers take in to consideration each aspect
like cost, believe, being unaware and thinking of TV advertisements being unethical for them.

29

Chapter 7 - CHALLENGES
There are various challenges which are being faced by the retailers for not doing
television advertisements. The challenges faced by the each sector mentioned by them are as
follows:-

1) Jewelers they believe in Mohalle ki Grahaki meaning that only the people living around
their area will come to the shop
they are satisfied in their old customer and they dont want any new customer for
whom they have to spend
television advertisements are very costly
they have small business.
2) Restaurants
There is no need for the restaurants to do television advertisements
They have their set of clientele
3) Healthcare
Advertisements for the healthcare sector are unethical
They believe in the doctors oath of not advertising
The healthcare units and hospitals get business on the name of the doctor

4) Electronics/Automobiles The head office is responsible for the advertisements

There is no decision making power in the hands of the franchise store
The advertisements are made at the national level
The frsnchise store have a limited targeted audience

30

Chapter 8 - SUGGESTIONS & RECOMMENDATION

1) Jewelers

The research and survey conducted we can say that the jewelers have small business and
due to the high competition in the jewellery market there is a must for them to advertise
and make their product and shop be known.
They dont advertise themselves throughout the year they just advertise themselves
during the season and during festivals
We should pitch them during the festival period as they can advertise themselves during
this period as they think it as unethical for them to advertise on off season basis.

2) Restaurants

The restaurant section believes in advertisements but for them television advertisements
is the future not the present.
There should be some event regarding food due to which they might gain interest in the
television advertisements
They chain of restaurants eg. Narbada , Manohar, Sagar gaire should be pitched as they
come up with different concepts in food

3) Healthcare

Healthcare units and hospitals are way behind in advertisements as there is a oath taken
by the doctors not to advertise
They think the word of mouth and their name is very important for the total growth of
them
Various healthcare programs should be initiated by us so that there can be advertisements
by the healthcare section
The corporate hospitals should be pitched for the advertisements as they invested a lot of
money in the infrastructure

4) Electronic/ Automobiles

The electronic franchises and the automobile franchises does not have the decision
making power for the advertisements as it depends on the head office
We can make good relations with the franchises and let them know the importance of
advertisements.
The other local shops of electronics do advertisements during the festivals so that they
can be pitched during the festivals
We should focus on newly opened franchise stores in the market

31

Chapter 9 - APPENDIX
ZEE MEDIA CORPORATION LTD.
QUESTIONNAIRE ON INSIGHT OF TELEVISION ADVERTISEMENT
Client details
Organization
Name_________________________________________________________________
Contact Person-_________________________
Designation_____________________
Ph No-___________________________________ Mobile No______________________
Email id- _________________________________________________
Address

______________________________________________________________________________
___
City/ Location- _______________________________
Business Details
1. Which type of business you are running?
Service Industry

Manufacturing
Business

Retail Business

2. If you are a service provider?

Professionals

Consultatio Hospitals
n

Hotel
s

Restaura
nts

Transportati
on

Entertainme
nt

Others____________________________________________
3. If you are into Retail business?
General
merchandising

Toy
stores

Electroni Apparel
c stores
stores

Online
st

jeweler

Grocery

Textile

Others_______________________________________________
4. If you are into manufacturing business?
Computer
&
electronic

Car, truck Shoes

& vans
clothes

& Canned
goods

Soda
& Medicine
beverages
manufactu
re

Others_____________________________________________

32

Machinery
parts

Bank

5. Promotional history: have you done any promotions in the past for your company?
_____________________________________________________________________

6. How do you promote your business- ?

Radio

Print

Outdoor

Word Of Mouth

Television

7. If you advertise through radio which radio channel you prefer?

Big fm

Red fm

My fm

Radio mirchi

8. If you advertise through print which newspaper you prefer?

Times of India

Hindustan Times

DainikBhaskar

Patrika

Others_________________________________________________________
9. If you advertise through outdoor medium, which area you prefer?
M.P. Nagar

Arera Colony

New Market

Chawk Bazaar
Oth

ers_________________________________________________________
10. What do you advertise?
Product
Service

Both

None

11. When do you advertise your product?

Quarterly
Seasonal

Whole Year

Festivals

Others_________________________________________________________
12. Where do you advertise?
Indore
Bhopal

Jabalpur

Gwalior

Others____________________________________________________
13. Who is your Target audience?
kids
Youth

Middle-age people

Others____________________________________________________

33

Old-age people

14. Why do you advertise?

To create awareness Profit maximization

Promote
schemes

new- Others

Others___________________________________________________

Budget:15. What is your Monthly/ Yearly budget for advertising on:Print - _______________________
Radio -_______________________
Outdoor-______________________
Television-____________________
16. Is this money investing in advertisement worth it?
Yes
No
Any Other________________________________________________
17. What is the reason to go with a particular advertisement strategy?
Cost Effective
Popularity
Easy to Implement
Positive
Mouth

word

Any Other_________________________________________________
18. Are you ready to spend on some other mode of advertisement?
Yes
No
Any Other________________________________________________
Reasons of not going for TV advertisement:
19. How Impact full TV advertisements are?
Very truthful
Truthful
Neutral

Less truthful

Any Other______________________________________
20. Do you like to watch TV ads?
Yes
No

Sometime

21. What is the impact of television ads on the consumer?

Low
Medium
High

22. Do you personally feel you are influenced from TV ads?

Yes
No

34

of

23. How do you rate TV advertisement?

Good
Average

Bad

24. When you see TV commercial ads, how well you can remember those ads?
Very well
Somewhat
A few detail
Not at all
25. Do you think TV ads are affecting consumer behaviour?
Yes
No
Not sure
26. When you see TV advertisement?
I get involved
I like to observe
I like to be active

I evaluate things

I feel bore

27. Is it easy for TV commercials to convince you to buy certain products?

Yes
No

Future proposition :
28. Why dont you spend on television advertisement?
Cost
Believe
Unethical

Unaware

Any Other________________________________________________
29. Are you open for television advertisement through Innovative ideas?
Yes
No
30. What is your expectation if you advertise your product on television?
Appeal to general Cost effective
Easily understandable All of these
public
Any Other________________________________________________
31. When do you want to advertise through TV channel?
Now
15-30 days
3-6 months

Not interested

Any Other_______________________________________________
32. How do you feel if your product is seen on television?
Good
Better
Best
33. Do you see any challenges on doing television advertisement?

34. Do you think that making a television advertisement spot is expensive?

Yes
No
35. If zee news makes spot for you free of cost will you advertise?
Yes
No

35

36. If zee news advertisement cost is lower than print and in comparison to radio will
you advertise?
Yes
No
37. Do you have an advertising agency, if yes ?
Name
of
Agency__________________________
Contact
Person_____________________________
Contact No_________________________
Address_______________________________________________________________________
_______________
38. How much monthly budget are you willing to give for television advertisement?
Monthly:__________________
Quarterly:____________________
Annually:_______________________
Any Other Inputs you would like to give to us for making your advertisement on channel
more effective and impactful?
________________________________________________________
________________________________________________________
________________________________________________________
Name of Intern:______________________________________
Location:____________________________________________
Date of Survey:_______________________________________
Feedbackof Intern:

36

Chapter 10 ABBREVIATIONS
1. Zee MPCG: Zee Madhya Pradesh Chhattisgarh
2. BARC: Broadcast Audience Research Council
3. OOH: Out Of Home

37

Chapter 11 - REFERENCES
www.esselgroup.com/
http://en.wikipedia.org/wiki/List_of_news_channels_in_India
http://www.ibef.org/industry/media-entertainment-india.aspx
http://www.entrepreneur.com/encyclopedia/television-advertising
http://www.managementparadise.com/

38

FEEDBACK FROM THE CLIENT

Automobile section
Sr.
No.
1

Name of the
organisation
Rajpal Toyota

Bajaj

3
4

Fiat
Tvs

5
6
7
8
9

Honda
Active Hyundai
My Hero
Maruti Suzuki
Mitsubishi Motors
Mp Nagar Suzuki
Motors

10
11
12
13
14
15
16

Rajpal Honda
Anaya motors R.e
Om auto
Hotwheels Suzuki
Varenyam motors
Mahindra two
wheelers

17
18

Win win automobile

ci mahindra

19
20
21

Surjeet Hyundai
Rmj motors
Super automobiles

22
23
24

Yash Autocars
Sagar auto tech
Benchmark motors

25

Abhi Karan Honda

Comments
Head office decides for the advertisements
National head office decides for the advertisements of the
following would like entertainment channels for
advertisements more
The fiat head office takes care of the following the franchise
is not responsible
Head office at kolar road
The national head office takes into account the
advertisements and all they also take care of the discount
offers and also the sale and finance
ci builders contact
Asked about advertisements go to main head office
Head office of Maruti is responsible for advertisements
Didnt meet was busy
Dainik bhaskar advertised, TV channel cant be afforded ,
the outlet is having no business
All local newspaper , TV channels are being decided by the
head offices
They do not advertise their products
They have a budget problem
Contact the head office
head office responsible, did advertisements in newspapers
Does national advertising dont want to do regional
advertisements
Does not do regional advertisement concentrates on national
advertisements only
Office ci decides for the advertisements
Do advertisement do in all regional newspapers, head
offices is responsible , no budget, not interested for
advertisements o=in TV as the reach is lesser then print TV
ad is costly
Filled the questionnaire
Gave all the information
Does not do advertisements believe in word of mouth, sales
people no print and all for regional franchisee direct
national advertisement in toi
Only national TV channels and newspapers
Only national magazines and auto show
Head office decide for the following nothing in the hands of
the franchise

39

Healthcare section
Healthcare
Sr.
Name of the
No.
organisation
1

3
4
5
6
7

8
9
10
11
12
13

14
15
16
17
18
19

20
21

22
23
24

Comments
Word of mouth , no budget , no business , never thought ,
Sachin Mamta Hospital
preferably dainik bhaskar print then radio
Never did advertisement, print will be good, budget 15k to
20k per year, clentelle near sonagiri and indrapuri, all the ;
Balaji general hospital
local newspapers
No advertisements mainly promotion through word of
mouth, due to competition would like to advertise but
Anantshree hospital
bugget is less print is preferable as reach is the highest
Did advertisements in the print dint got the returns now not
Aradhana kidney hospital interested
Mp hospital
filled the questionnaire
Mega best care hospital
Outdoor i.e word of mouth
No advertisements and no need of it they are quite famous
Final diagnostic centre
for their work
No advertisement being done of the pathology centre and
they think in future also they will not require the need of
Parul pathology
advertising
sv eye care is very famous in old Bhopal for their services
sv care
due to which they dont need any advertising
They a tie up with the dr lal clinic from Delhi and they
galaxy pathology
decide upon the advertisement
They a tie up with the dr lal clinic from Delhi and they
galaxy dental clinic
decide upon the advertisement
They did a advertisement in the raj newspaper then they dint
Udit pathology
get any exposure due to which they decided not to advertise
Skin specialist
They dont advertise themselves
They did advertisement in the local newspaper with a
budget of 4k to 6k they wont advertise because they have
Path care
enough clients
Ultrasonic
No advertisement ever and not interested
Stri rog tadnya
Why should I advertise we are not interested
ent specialist
No advertisement but would think after a year
No advertisement not interested budget is less and not much
Skin hair care
business for it
Dr pk wadhwani dental
Depended mainly on the word of the of the clients
No needed for the advertising of the shop as it is in the core
area of the city and the area is mainly very famous for its
Digital imaging centre
operations so advertising is of no use
Mainly depended on the word of the mouth and nothing the
Yashoda hospital
hospital is new so it wont account for the advertisement
Does advertising in print all no scope of the tv advertising
rite now but in future budget depends upon the type of
lbs hospital
advertisement we doin
Did promotion but dint get anything in return due to which
Paras hospital
no advertisement
Aaram hospital
No advertisement because here is less competition
40

25

Silverline hospital

26

bch

27

Astha hospital

28

Aura diagnostic

29

Dr dubey allergy centre

30

jashdeep hospital

31

Dental clinic

32

Sigma pathology

33
34

Neurocare
Dental clinic and
research centre

35
36
37

Ultrasonic centre
Rita diagnostic centre
Manoriya heart clinic

38

Physician

39

Siddharth eye clinic

40

Sudarshan eye clinic

41
42

Venus x ray and sound

Dr Vijaynandkishore

43

smile and shine

44

gsm hospital

45
46

Surgical case
Sai dental clinic

47
48
49
50

Path labs
Kotgirwar path lab
Dr Rashmi eye clinic
National hospital

No TV ads only print if there are any medical camps or stuff

No need we are doing good in future yes TV advertisements
enjoy TV
Never will advertise, even though it is free we will not its a
oath of a doctor not to advertise, it makes bore,
advertisement is of no use if I advertise in future then I will
put 10 k
Once advertised in dainik dint get the returns no need of TV
depended on word of mouth
No need of advertisements as the centre works on the word
of mouth and docs oath
Hospitals dont need advertisements we dont like
advertisements
We have less business comparatively so no to
advertisements in future yes
Advertisements no scope not even thought like TV
advertisements to watch but no budget
We are having small business its not as big as corporate
having but then also we do right business so no need
Dentist dont earn here much there is no scheme for dentist
to earn much
There is a high concentration of competition over here due
to which there is less business so we dont do advertisement
Never advertisements never thought
Never and wont not interested
There are many physician in the market but there is no need
of advertisements
Not interested for advertisements I earn good and no
interest in investing money
Word of mouth, never advertised , no budget also , no time
to watch TV ,no budget also for ads in future also never
Did once then thought its of no use instead word of mouth is
imp and basically the service is imp
No need many hospitals being visited everyday
We are very busy to think of ads and we dont have time
also for the advertisements
Word of mouth, no TV ads no news no and till coming 10
yrs no such thing will be done moyh publicity is very imp
and budget I can allocate is 20 k for a yr
We have thought of doing but we kept thinking it and no we
will not do its oath of a doctor not to advertise himself
No never will think also do budget
Dr Lal from Delhi is responsible for ads and its done only
on print
still not done but will do in print only
not needed we do good business no time for any thing
we dont do any advertisements as it is of no use

41

Jewellery section
Jewellers
Sr.
No.
1

Organisation
km jewellers

Amantran jewellers

Bhavna jewellers

4
5
6
7
8
9
10
11

Jewel jewellers
Wrindavan jewellers
Nupur jewellers
Jewellers
Kamlakar jewellers
Goyal jewellers
Shri sainath art jewllery
Johari gold palace

12
13

Mahalaxmi jewellers
soni jewellers

14

Narmada jewellers

15

Siddhi jewellers

16
17

Siddhivinayak jewellers
Riddhi jewellers

18
19

Gahna jewellers
Soni jewellers

20

nupur jewellers

21

Jewellery art

22

Johari brothers

23

Ashirwad jewellers

24

Sanskar jewellers

Comments
During diwali does but in newspaper
No ads word of mouth goodwill is imp in future also no
advertisements
did once in daink bhaskar spent a total of 20k in newspaper
but dint got the return so no ads in future in free also we
wont take the ads from zee
Ads will do but in future now no business no money no exp
of ads how do they do and exactly what they do
Not interested for any ads in future nor past
not interested for any ads future nor past
Old customers make our business ads will be of no use
same hi bc
again same
We dont advertise our products
No
We are small business we cannot advertise as the business is
very less
Never done and will also never do not interested
Did advertisement in dainik bhaskar 1k to 2 k for a day only
dint get any benefits due to which we dont think so can
take the advertisements seriously and television has a less
reach then the newspaper soduri ng season also I will think
of giving my advertisements in newspapers only
Cost cant be afforded by the shop as the every
advertisements is very costly we dont do the right business
due to which is unethical for us to do the advertisements
No never we do advertisements we dont like to waste
money in the advertisements
no advertisements and in future also will never
we do ads and input is also there seasonal ads in TV and all
newspapers 3 lacks per year yes it looks awesome will
advertise more but after some time but now busy for some
months
no ads ever and will never do we only need customer
ads make no sense for our shops we need total business then
we can think of ads
No business so no ads if we make good business then only
we can think of making ads
Did ads past 5 to 6 yrs ago dint do any ads after that from
that point we are totally on good will
Reach ius less did ad in bhaskar only and big fm 94.3 and
no television ads in future its of no use
db, festivals, 2k per festival, local hathway cable5k, and no
use of ads
42

25
26
27
28
29
30

Shagun jewellers
Prem Pushpa jewellers
Mateshwar jewellers
Kusum jewellers
Laxmi jewellers
Garg jewellers

31

Ma ganga jewellers

32

Astha jewellers

33
34
35

Harihar jewellers
Maniratan jewellers
Jariwala saraf

36
37

Agarwal jewellers
Rashree jewellers

38
39
40

Balmurad antilal saraf

Apsara jewellers
Swarnpushp

41
42
43
44
45
46

Jhankar jewellers
Yash jewellers
Naveen jewellers
Gold palace
kl jewellers
Krishna jewellers

47
48

No ads
No ads at all

49

Akshay jewellers
Prabhu shriram jewellers
Munshilal mannoolal
jewellers

50

Gold jewellers

No ads we dont like its waste of money

Restaurant Section
restaurants
Sr.
Name of the
No.
organisation
1

Lunch box

2
3
4
5
6

New inn restaurant

Amer bakery
bake and shake
Kareems
Hakeem

No ads in future very less business so no need

Pradesh times Rs.500, on festivals
No ads as it is of no use
Never did any advertisements and no need also
No need also and will never do as its unethical
Never did and also as mahole ki grahaki it is
Its not easy for advertisements for us due to which no ads
anywhere
We just did ad in the print and we dint got the output for the
following
We are not interested for future also in the advertisements
because it is a waste
We dont do any ads as we dont want to invest in money
No business no need it is unethical
Profit margin is less but in the remaining profit we give ads
on db, Patrik and local channel and TV
Cable channels, fm, db, exhibition
db, jagran, ht, patrika 2.5 lakhs personnel relation
maintenance
We dont do any ads as we dont want to invest in money
db, patrika, TV ..no budget only festivals
More materials and less in business less people loyalty
customer
Less business due to which no ads
db, patrika, sandhya prakash 5-6 k website 2k no input
no ads
No ads
We dont do ads

db patrika during festivals 6k

Comments
We do ads but only in print and radio TV is not needed as
the restaurant is new
We do ads but only in print and radio TV is not needed as
the restaurant is newspaper like bhaskar and all but no TV
ads had given ad in b TV with a budget of 10 k
ads done once a yr during festival for wishing
We do ads through zomato, justdial and yellow pages
No ads no need we are old enough for the ads and all
No ads never in future no need of TV ads
43

7
8
9
10

Sarthak
Kwality restaurant
Manohars khatta meetha
Gandhidham restaurant

11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30

Annapurna bhojnalay
Mirchi fast food
Phind balluchi
10downing street
Sagar ratna
Coffee and tea
Padharo sa
Surya grill house
Riche tea
Gossip
chi kitchen
Greek food and beyond
Hakeem hotel
Shahi haveli resto
Neelam sweets
Reva bar
Balaji
Shiva restaurant
Moon resto
Jharokha resto

We are a small restaurant we need no ads

We never did ads but in future might do ads
We did ads in newspapers
We did no ads because of cost
ooh, we did ads in local newspaper and tried local channels
but dint get any response now will think of going other
sources made pamphlets and a new restaurant so it will take
time
No ads
db during festivals
toi,ht,80 90k, 2 lakh total budget
fm hoardings sms budget 30k
Just in magazine and ht once
We are new and traditional so no use of ads
No ads yet
Our company does national ads for the tea
5k ht toi ads
Do social media ads on fb jd sulekha
The k sar head office decides for the ads
No ads
We did ads in newspapers in db
We are very old we dont need anything
We dint any but in future will do
We do in jd and sulekha
We are very old restaurant no need
We do online but
We dont do ads

44