MINOR PROJECT REPORT

ON
PLASTIC MONEY OF HDFC BANK

PREPARED BY:
DEEPAK BHATIA
BBA (GEN), 2ND SHIFT
3RD SEMESTER
05624001709
SUBMITTED TO:

TRINITY INSTITUTE OF
PROFESSIONAL STUDIES

(Affiliated with guru gobind singh

Indraprastha University)
Table Of Contents
1. Certificate
2. Acknowledgement
3. Introduction
Introduction to plastic cards
Types of plastic cards
Features and Benefits
4. scope
5. objectives and purpose
6. profile of HDFC bank
Manegment
Capital structure
Product scope
Plastic money in HDFC Bank
7. Limitations
8. Conclusion
9. Recommendations
10. finding
11. Appendix

12. Bibliography

CERTIFICATE
This is certified that DEEPAK BHATIA completed his
minor project (paper code 211), as a part of
partial of fulfilment of BBA(GEN) program from
TRINITY INSTITUTE OF PROFESSIONAL STUDIES
affiliated to GURU GOBIND INDRAPRASTHA
UNIVERSITY, Under my guidance and supervision.
He was in constant touch with me and the matter
embodied in this is original and same
recommended for evaluation.
I wish him all the best in his future
endeavour.

Ms: mugdha sehgal

(Faculty TIPS)

ACKNOWLEDGEMENT
Success in my endeavour calls for cooperation and
guidance from seniors and colleagues. This was simply
brought out to me while making this project.
A special note goes thanks to Ms Mugdha sehgal for his guidance
while undergoing this project.
I would like to convey my heartfelt to my faculty for the trust
she showed in me in assigning me an important and interesting
project by sparing time for me from her busy schedule to discuss
and clarify various issue connected with this project, for her
friendly advice and the motivation she provided me in the
completion of the project.
It was enlivening and worthwhile experience to HDFC bank minor
project
My thanks would be incomplete without thanking almighty god
for his superlative support and blessings
DEEPAK BHATIA
O5624001709

INTRODUCTION
Plastic Money - An Introduction
Plastic money or polymer money, made out of plastic, is a new
and easier
way of paying for goods and services. Plastic money was
introduced in the
1950s and is now an essential form of ready money which
reduces the
risk of handling a huge amount of cash. It includes debit cards,
ATMs,
smart cards, Credit cards, etc. variants of plastic money, are
used as
substitutes for currency. This project on plastic money is divided
into two
sections titled Concepts and Experiences. The former covers
articles on
the emergence of plastic money, different types of plastic cards
and
their growth in India and other related issues. Experiences
discuss the
experiences of banks like Standard Chartered, Citibank, which
deal with
plastic money and their growth in the market.
Nothing has come to represent cash the way plastic cards have.
The idea of using a card to make purchases was first drawn by
EDWARD BELLEMY in 1887.The US was the first country to
launch it in the early 1990s .It was Diners Club International ,the
first independent credit card company in the world and the

American Express which have changed the way cards were used.
They developed it into tangible business phenomenon. In India,
the concept of plastic money caught on in the late1980s only
after private sector banking came into practice
THE development of plastic money is one of the recent Phenomenon's in the
banking sector. Plastic money is a charge card. It is a direct charge against the
limit sectioned. IT is a debt instrument issued by some specialized companies.
It is one step forward towards cashless and cheque less society. The operation
is through electronic funds transfer {EFT} installations and inter-bank network.
Credit cards are key to the opening of bank accounts for daily payments by the
card holders. Credit card has been rightly called "PLASTIC MONEY". The
objective is to provide convenience and security. It eliminates cash
transactions, and protects from the danger of pick pocketing a lot of cash.
There is usually interest free credit for 30 to 45 days. These plastic cards have
the photo identity and holders signature embossed on the card. It also has the
issuing banks name and validity period of the card. The bank issuing the credit
card knows well the customer and his creditworthiness.
In this plastic money project we give stress on credit cards, debit card, smart
cards, ATM etc.

DIFFERENT TYPES OF PLASTIC MONEY

Credit cards
Prepaid cards
ATM cards
Debit cards
Smart cards

TR
A
C
S
D
M
RR
P
A
C
D
PS
E
I
A

RE
C
IT
D
AR
C
S
D

DR
A
C
S
D
IT
B
E

AR
C
D
MS
S
T
R
A

Figure no. 1

CREDIT CARDS
If you carry a balance, credit cards can be like expensive loans made by banks,
gasoline companies and department stores. The credit card issuer gives you a
card. You use the card to pay for items and services up to certain total amountyour credit limit The store merchant or services provider collects what you owe
from the card issuer, whom you replay. Youre allowed to pay off what you owe
little by little each month, as long as you pay a minimum amount each time.
Youre charged interest on the balance you owe (as high as 26% each year) at the
end of each period, unless you pay the full balance each time your bull arrive
Advantage of credit cards
The benefits of credit cards as follows
Benefits to the bank
Benefits to the customer
The benefit to retailer

BENEFITS TO THE BANK

a) A credit card is an integral part of banks major services
these days. The Credit card provides the following advantages
to the bank: the system Provides an opportunity to the bank
to attract new potential customers.
b) To get new customers the bank has to employee special
trained staff. This gives the bank an opportunity to find the
latent talent from among existing staff that would have been
otherwise wasted.
c) The more important function of a credit card, however, is
simply to yield direct profit for the bank. There is a scope and
a potential for a better Profitability out of income /
commission earned from the traders turn over.
d) This also provides additional customer services to the
existing clients. It enhances the customer satisfaction
e) More use by the car holder and consequently the growth of
banking habits in general.
f) Better network of card holders and increased use of cards
means higher Popularity and image of the bank
g) Savings of expense on cash holdings, i.e. stationery,
printing and man Power to handle clearing transactions while
considerably is reduced. It Increases
h) customer- base of the bank
i) It brings into banks fold high net worth customers by
introducing various Types of credit card like Gold Card,
Executive Card.
j) It brings in new customers from various merchants outlet
which accepts Credit cards against sale of their
goods/services.
k) It creates a brand name and popular image for the bank.

l) Large scale use of credits card and shops etc. accepting

them help to Increase deposit base of the bank
m) It increases interest income of the bank when card users
avail of loan Facilities to settle the bills.
n) This may increase the chances of relationship banking and
there by retaining the customers

Benefits to card holder

The principal benefits to a card holder are:
a) He can purchase goods and services at a large number of
outlets without Cash or cheque. The card is useful in
emergency, and can save Embarrassment.
b) The risk factor of carrying and storing cash is avoided. It is
convenient for him to carry credit card and he has trouble free
travel and may purchase his without carrying cash or cheque.
c) Months purchases can be settled with a single remittance,
thus, tending to reduce bank and handling charges.
d) The card holder has the period of free credit usually
between 30-50 days of purchase
e) Cash can usually be obtained with the card, either on card
account or by using it as identification when encasings a
cheque at the bank
f) Availing credit with minimum formality
g) The credit card saves trouble and paper work to traveling
business man.
h) The card holder has the option of taking extended credit up
to a pre-Arranged limit without reference to anyone, in
additional to an initial credit and interest free period. Future,

revolving credit becomes automatically available as the

outstanding balance is reduced.
i) It provides a proof of spending through banking channels to
strengthen his position in case of disputes with sellers.
j) It also gives him exposures to banking operation since
systematic accounting for spending and payments are routed
through banking channels

BENEFITS TO THE MERCHANT ESTABLISHMENT

The principal benefits offer credit card to the retailer is
a) This will carry prestigious weight to the outlets.
b) Increases in sale because of increased purchasing power of
the cardholder due to unbilled credit available to the card
holder.
c) The retailers gain from the impulse buying and trading up
the tendency to buy the bigger or better article
d) Credit card ensures timely and certainly of payments.
e) Suppliers/sellers no longer have to send reminders of
outstanding debits.
f) Systematic accounting since sales receipts are routed
through banking channels
WHO CAN BE A CREDIT CARD HOLDER
The general criterion applied is a person spending capacity
and not merely his income and his wealth. The other criterion
is the worthiness of the client and his average monthly
balance. Most of the banks have clear out the norms for giving
the credit cards
I.
A person who earns a salary of Rs. 60,000/_ per annum is
eligible for a card.

II.
A reference from a banker and the employers of the
applicant is insisted upon.
III.

He should have a savings current account in the bank.

IV.
His assets and liabilities on a particular date are
reported to bank.
V.

A statement of annual or monthly income.

VI.
He is considered credit worthy upon to certain limit
depending upon his income, assets and expenditure. The
eligible customer is asked to fill in application form giving the
details of account number , name , address , income , wealth
status and a proof of his income/wealth etc.

DISADVANTAGES OF CREDIT CARD

The following are the common disadvantages of the credit card:
a) Some credit card transactions take longer time than cash
transactions because of various formalities.
b) The customer tends to overspend out of immerse
happiness.
c) Discounts and rebates can rarely be obtained.
d) The cardholder is responsible for charges due to loss or
theft of the card and the bank may not be party for loss due
to fraud or collusion of staff, etc
e) Customers may be denied cash discount for payment
through card. f) It might lead to spending habits and
cardholders may end up in big debts
g) Avoid the entire cost and security problem involved in
handling cash. It also allows him to delegate spending
power to add on members
h) Credit card is considered as a status symbol
Some facts of credit cards

 The first card was issued in India by Visa in 1981.

The country's first Gold Card was also issued from Visa in
1986.
The first international credit card was issued to a
restricted Number of customers by Andhra Bank in 1987
through the Visa Program, after getting special permission
from the Reserve Bank of India.
The credit cards are shape and size, as specified by the
ISO 7810 standard. It is generally of plastic quality. It is also
sometimes known as Plastic Money

ATM CARDS
ATM cards are issued by banks essentially to
give bank customers flexibility in their
banking hours. In most areas, with an ATM
card you can withdraw money, make
deposit, transfer money between accounts,
find out your balance, get a cash advance
and even make payments at all hours of the
day or night
An ATM card (also known as a bank card,
client card, key card or cash card) is an
ISO/IEC 7810 card issued by a bank, credit union or building
society.
It can be used:
at an ATM for deposits, withdrawals, account information,
and other types of transactions, often through interbank
networks
at a branch, as identification for in-person transactions
At merchants, for EFTPOS (point of sale) purchases Unlike a debit
card, in-store purchases or refunds with an ATM card can

generally be made in person only, as they require authentication

through a personal identification number or PIN. In other words,
ATM cards cannot be used at merchants that only accept credit
cards.
However, other types of transactions through telephone or
online banking may be performed with an ATM card without inperson authentication. This includes account balance inquiries,
electronic bill payments or in some cases, online purchases.
In some countries, the two functions of ATM cards and debit
cards are combined into a single card called a debit card or also
commonly called a bank card. These are able to perform banking
tasks at ATM's and also make point-of-sale transactions, both
functions using a PIN. Europe's Maestro are examples of
networks that link bank accounts with point-of-sale equipment.
Magnetic stripe cloning can be detected by the implementation
of magnetic card reader heads and firmware that can read a
signature embedded in all magnetic stripes during the card
production
process. This signature known as a "MagnePrint" or "BluPrint"
can be used in conjunction with common two factor
authentication schemes utilized in ATM, debit/retail point-of-sale
and prepaid card applications.
ATM Cleaning Cards are the primary means of cleaning ATM
machines to ensure that the machine stays functioning properly

DEBIT CARDS
Debit cards combine the functions of ATM cards and checks.
Debit card area issued by banks but is used at stores, not at the
banks themselves. When you pay with a debit card, the money is
automatically deducted from your checking account. Many banks
issue a combined ATM/Debit card that looks just like a credit card
and can be used in places where credit cards are accepted. But

dont be mistaken- they are not credit cards. The money you
spend comes out of your checking account immediately.
Features of Debit Card
Obtaining a debit card is often easier than obtaining a credit
card.
Using a debit card instead of writing checks saves you from
showing identification or giving out personal information at the
time of the transaction.
Using a debit card frees you from carrying cash or a check
book.
Using a debit card means you no longer have to stock up on
traveler's checks or cash when you travel.
Debit cards may be more readily accepted by merchants than
checks, especially in other states or countries wherever your
card brand is accepted.
The debit card is a quick, "pay now" product, giving you no
grace period.
Using a debit card may mean you have less protection than
with a credit card purchase for items which are never delivered,
are defective, or were misrepresented. But, as with credit cards,
you may dispute unauthorized charges or other mistakes within
60 days. You should contact the card issuer if a problem cannot
be resolved with the merchant.
Returning goods or cancelling services purchased with a
debit card is treated as if the purchase were made with
cash or a check

ADVANTAGES:
Debit and check cards, as they have become widespread, have
revealed numerous advantages and disadvantages to the
consumer and retailer alike. Advantages are as follows;

 A consumer who is not credit worthy and may find it

difficult or impossible to obtain a credit card can more
easily obtain a debit card, allowing him/her to make plastic
transactions.
Use of a debit card is limited to the existing funds in the
account to which it is linked (except cases of offline
payments), thereby preventing the consumer from racking
up debt as a result of its use, or being charged interest, late
fees, or fees exclusive to credit cards.
For most transactions, a check card can be used to avoid
check writing altogether. Check cards debit funds from the
user's account on the spot, thereby finalizing the
transaction at the time of purchase, and bypassing the
requirement to pay a credit card bill at a later date, or to
write an insecure check containing the account holder's
personal information
Like credit cards, debit cards are accepted by merchants
with less identification and scrutiny than personal checks,
thereby making transactions quicker and less intrusive.
Unlike personal checks merchants generally do not believe
that a payment via a debit card may be later dishonoured.
Unlike a credit card, which charges higher fees and interest
rates when a cash advance is obtained, a debit card may
be used to obtain cash from an ATM or a PIN-based
transaction at no extra charge, other than a foreign ATM fee

Tips for responsible use of Debit Card

 If your card is lost or stolen, report

the loss immediately to your
financial institution.
If you suspect your card is being
fraudulently used, report it
immediately to your financial
institution.
Hold on to your receipts from your
debit card transactions. A thief may
get your name and debit card
number from a receipt and order goods by mail or over the
telephone. Your card does not have to be missing in order for it
to be misused.
If you have a PIN number, memorize it. Do not keep your PIN
number with your card. Also, don't choose a PIN number that a
smart thief could figure out, such as your phone number or
birthday

DISADVANTAGES:
The Debit card has many disadvantages as opposed to cash or
credit:
Some banks are now charging over-limit fees or nonsufficient funds fees based upon pre- authorizations, and
even attempted but refused transactions by the merchant
(some of which may not even be known by the client).
Many merchants mistakenly believe that amounts owed can
be "taken" from a customer's account after a debit card (or
number) has been presented, without agreement as to
date, payee name, amount and currency, thus causing
penalty fees for overdrafts, over-the-limit, amounts not

available causing further rejections or overdrafts, and

rejected transactions by some banks.
In some countries debit cards offer lower levels of security
protection than credit cards Theft of the users PIN using
skimming devices can be accomplished much easier with a
PIN input than with a signature-based credit transaction.
However, theft of users' PIN codes using skimming devices
can be equally easily accomplished with a debit transaction
PIN input, as with a credit transaction PIN input, and theft
using a signature-based credit transaction is equally easy
as theft using a signature- based debit transaction

WHAT IS THE DIFFERENCE BETWEEEN A DEBIT CARD AND

A CREDIT CARD?

The difference between a "debit card" and a "credit card" is that

the debit card deducts the balance from a deposit account, like a
checking account, where the credit card allows the consumer to
spend money on credit to the issuing
bank. In other words, a debit card uses
the money you have and a credit card
uses the money you don't have. "Debit
cards" which are linked directly to a
checking account are sometimes dualpurpose, so that they can be used as a
credit card, and can be charged by
merchants using the traditional credit networks. A merchant will
ask for "credit or debit?" if the card is a combined credit+debit
card. If the payee chooses "credit", the credit balance will be
debited the amount of the purchase; if the payee chooses
"debit", the bank account balance will be debited the amount of
the purchase. The "debit" networks usually require that a
personal identification number be supplied. The "credit"
networks typically require that purchases be made in person and
often allow cards to be charged with only a signature, and/or
picture ID.However, most merchant agreements in the United
States forbid picture ID as a requirement to use a Credit Card.

PREPAID CARDS
Prepaid card are card in which pay first and spent later. Like the name suggest, a
prepaid card requires you to pay first and use later. And you'll never have to worry
about over-spending again. A stored-value card refers to monetary value on a card not
in an externally recorded account and differs from prepaid cards where money is on
deposit with the issuer similar to a debit cards One major difference between stored
value cards and prepaid debit cards is that prepaid debit cards are usually issued in
the name of individual account holders, while stored value cards are usually
anonymous
With prepaid cards the data is maintained on computers affiliated with the card issuer.
The value associated with the card can be accessed using a magnetic stripe
embedded in the card, on which the card number is encoded; using radio-frequency
identification (RFID); or by entering a code number, printed on the card, into

a telephone or other numeric keypad. And you'll never have to worry about overspending again.

SMART CARD
Smart card has an implanted computer chip incorporated in the
card plastic which gives it the power to perform many different
functions like having a PC in your wallet!
Multiple applications on the same card e.g., Credit, debit,
electronic cash, and driving licenses secure identification hence
you need to carry less cards in your wallet. Chip can record data
or value or both and can store up to 80 times more information
than a magnetic chip Terminal on which the card is used has a
chip reader in addition to the magnetic stripe reader

CHARGE CARDS
Charge cards, also called travel and entertainment cards, are
little different from credit cards. Charge cards, such as American
Express and Diners Club, have no credit limit. You can usually
charge as much as want, but you are required to pay off your
entire balance when your bill arrives, with one exception. It you
charge air fare, cruise fees or hotels fees for a hotel room
booked through a travel agent on an American Express card, you
pay off your balance over 36 months. Youll be charged between
19% and 21% interest and will have to make minimum monthly
payments of $20, or 1/36 of your balance, whichever is greater.
If you dont pay your charge card bill in full, youll get a onemonth grace period, when no interest is charged. After that,
youll be charged interest that averages about 18%. It you dont
pay after about months, three months, your account will be
closed and your bill sent to the collections departments

 Scope of study of plastic cards

During our project we got a scope to study the plastic money of
India. It is a relatively new business with intense competition &
each firm trying to capture each others market share. It was a
great learning experience & we concluded following points:
Plastic money industry is still in a nascent phase in India
with an underdeveloped infrastructure.
Acceptability of money is limited to large cities having
Malls, big retail stores
The penetration of plastic money is limited to large cities
i.e. Credit card companies dont have many customers in
tier II &tier III cities.
The companies are indulging in aggressive marketing; they
Are not really concerned in satisfying the customers need.
There is no major product differentiation in the various
credit Cards; all of them are providing similar services.
The companies are not trying to retain the customers; they
Are more interested in broadening the customer base
At last we conclude that Credit Card is at declining phase in India
Objectives of study on plastic money

To know about products & services offered by HDFC BANK

To find out the customer preferences

To know about how to paper money are convert in plastic money

 To know about company in plastic money sector

To know about difference between credit and debit cards

To know about how to developed plastic money in India

PURPOSE OF THE STUDY:

The ultimate purpose of giving me this topic was to know about the customers
perceptions about the different products of the bank, and to know about
operational process. How these products can attract them and how the
company can generate maximum profit by convincing them and to better
understand customer requirement and to understand operational methodology.

PROFILE OF HDFC

The Housing Development Finance Corporation Limited (HDFC) was

amongst the first to receive an 'in principle' approval from the Reserve
Bank of India (RBI) to set up a bank in the private sector, as part of the
RBI's liberalisation of the Indian Banking Industry in 1994. The bank was
incorporated in August 1994 in the name of 'HDFC Bank Limited', with its
registered office in Mumbai, India. HDFC Bank commenced operations as a
Scheduled Commercial Bank in January 1995.
HDFC is India's premier housing finance company and enjoys an
impeccable track record in India as well as in international markets. Since
its inception in 1977, the Corporation has maintained a consistent and
healthy growth in its operations to remain the market leader in mortgages.
Its outstanding loan portfolio covers well over a million dwelling units. HDFC
has developed significant expertise in retail mortgage loans to different
market segments and also has a large corporate client base for its housing
related credit facilities. With its experience in the financial markets, a
strong market Reputation, large shareholder base and unique consumer

franchise, HDFC was ideally positioned to promote a bank in the Indian

environment
HDFC Bank began operations in 1995 with a simple mission: to be a World
Class Indian Bank. We realized that only a single minded focus on product
quality and service excellence would help us get there. Today, we are proud
to say that we are well on our way towards that goal.
HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to
build sound
customer franchises across distinct businesses so as to be the preferred
provider of banking
services for target retail and wholesale customer segments, and to achieve
healthy growth in profitability, consistent with the bank's risk appetite. The
bank is committed to maintain the highest level of ethical standards,
professional integrity, corporate governance and regulatory compliance.
HDFC Bank's business philosophy is based on four core values Operational
Excellence, Customer Focus, Product Leadership and People.

MANAGEMENT
Mr. Jadish kapoor took over as the bank's Chairman in July 2001. Prior to
this, Mr Kapoor was a Deputy Governor of the Reserve Bank of India. The
Managing Director, Mr Aditya Puri, has been a professional banker for over
25 years and before joining HDFC Bank in 1994 was heading Citibank's
operations in Malaysia.
The Bank's Board of Directors is composed of eminent individuals with a
wealth of experience in public policy, administration, industry and
commercial banking. Senior executives representing HDFC are also on the
Board.

CAPITAL STRUCTURE
The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion). The
paid-up capital is
Rs 424.6 crore (Rs.4.2 billion). The HDFC Group holds 19.4% of the bank's
equity and about
17.6% of the equity is held by the ADS Depository (in respect of the bank's
American
Depository Shares (ADS) Issue). Roughly 28% of the equity is held by
Foreign Institutional
Investors (FIIs) and the bank has about 570,000 shareholders. The shares
are listed on the Stock Exchange, Mumbai and the National Stock

Exchange. The bank's American Depository Shares are listed on the New
York Stock Exchange (NYSE) under the symbol 'HDB'.

DISTRIBUTION NETWORK
HDFC Bank Limited provides various financial products and services. It
operates in three segments: Personal Banking, NRI Banking, and Wholesale
Banking.
The Personal Banking segment provides savings, and current and fixed
deposit accounts.
It also offers personal, home, two wheeler, new car, used car, gold,
education, healthcare, commercial vehicle, working capital, construction
equipment, and warehouse receipt loans.
In addition, this segment provides safe deposit lockers; credit, debit, and
prepaid cards; mutual funds, general and health insurance, bonds, and
equities and derivatives products; and forex and payment services.
The NRI Banking segment's deposit products include rupee savings
accounts, rupee current accounts, rupee fixed Deposits, foreign currency
deposits, and accounts for returning Indians. Its loan products comprise
home loans, loans against securities, loans against deposits, and gold credit
cards.
The Wholesale Banking segment offers funded services, which consist of
working capital finance, short term finance, bill discounting, and export
credit; and non-funded services, such as letters of credit, bank guarantees,
and collection of documents to corporations, and small and medium
enterprises. It also various services to banks, financial institutions, mutual
funds, stock brokers, insurance companies, commodity businesses, and
trusts.
The Bank at present has an enviable network of over 1725 branches
spread over 779 cities across India. All branches are linked on an online
real-time basis. Customers in over 120 locations are also serviced through
Telephone Banking. The Bank's expansion plans take into account the need
to have a presence in all major industrial and commercial centres where its
corporate customers are located as well as the need to build a strong retail
customer base for both deposits and loan products. Being a
clearing/settlement bank to various leading stock exchanges, the Bank has
branches in the canters where the NSE/BSE has a strong and active
member base.

The Bank also has a network of about over 4393 networked ATMs across
these cities. Moreover, HDFC Bank's ATM network can be accessed by all
domestic and international Visa/MasterCard, Visa Electron/Maestro,
Plus/Cirrus and American Express Credit/Charge cardholders

Product scope
HDFC Bank offers a bunch of products and services to meet the every need
of the people. The company cares for both, individuals as well as corporate
and small and medium enterprises.
The products of the company are categorized into various sections which
are as follows:
Accounts and deposits.
Loans.
Investments and Insurance.
Forex and payment services.
Cards.
Customer centre

The above table describe the HDFC bank IN India provides

different product and services these are account and deposit,
loan, cards, insurance , investment forex and payment services.

Plastic money in HDFC bank

Our range of Cards helps you meet your financial objectives. So whether
you are looking to add to your buying power, conducting cashless shopping,
or budgeting your expenditure, you will find a card that suits you.
Credit cards
Besides arming you with unmatched spending power, HDFC Credit Cards
are designed to meet your unique needs. Choose one that's tailored for
you. The best credit cards are available here, including even the online
credit cards service Net safe. There are following credit cards in hdfc bank.
Premium credit cards
Titanium cards
Gold credit cards
Commercial cards
other cards

Premium credit cards

Platinum plus credit cards
Indias only Platinum Plus credit card. A premium offering with fuel
surcharge waiver & attractive Reward Points
Benefits of platinum plus credit cards
Attractive Reward Points
Zero liability on lost card
Interest free credit facility
Interest free credit facility
Revolving Credit Facility

 Free Add-on card

Platinum plus chip credit cards

Platinum Plus Credit Card with Chip Technology for enhanced security.
HDFC Bank, they understand our need for safe and secure transactions. The
HDFC Bank Platinum Plus Credit Card with Card Secure is one such solution.
Card Secure is an additional feature that makes all your Credit Card
transactions more secure, convenient and rewarding! Let's find out how:

Benefits of platinum credit cards

Safe and secure transactions
Online Security
0% Fuel surcharge
Attractive Reward Points
Zero liability on lost card
Interest free credit facility
Utility bills through your credit card

Visa signature credit cards

Super premium credit card with special benefits & privileges in India &
abroad.
Features & Benefits
Free Add-on card
Signature Rewards
Zero liability on lost card

World MasterCard Credit Card

HDFC Bank presents the World MasterCard Credit Card - a very premium
offering for the truly elite. A card with tailor-made premium privileges that
complement a discerning lifestyle.

Presenting the HDFC Bank World MasterCard Credit Card.

Features & Benefits

World Luxury
World Rewards
World Benefit
Zero liability on lost card

Titanium cards
Titanium credit cards
Convenience and savings with fuel surcharge waiver across all fuel
stations.
Features & Benefits
Titanium Rewards
Zero petrol surcharge
Zero liability on lost card
Interest free credit facility
Revolving Credit Facility

Gold credit cards

gold credit cards
features & benefit
Attractive Reward Points
Rewards points redemption
Worldwide acceptance
Revolving credit facility
womens gold credit cards

features and benefits

Attractive rewards programme
Wide choice of redemption
Revolving credit facility
Zero liability on lost card
interest free credit facility
Worldwide acceptance

commercial credit cards

corporate platinum cards

corporate credit cards
Business Platinum Credit Card
Business Gold Credit Cards
Purchase Card
Distributor Card

Other cards
Silver credit cards: the best features you could ask for in a credit
card. Combined with all the services offered by a world-class bank Get
all with the HDFC Bank International Silver Credit Cards.
Spending money was never so rewarding!
features and benefits

All-purpose credit card

Earn while you spend
Add-on cards
Zero liability on lost card
Widely accepted

Visa value plus credit cards

it's power packed with a host of unmatched features that provides your
family with true Value and savings.
No wonder we call it the Value Plus Credit Card.

Like the name suggests, the Value Plus Credit Card brings you added
value unlike any other card. It is a Guaranteed Cash Back card which
enables you to earn up to 5% Cash Back on your spends.
Debit cards
What if you could carry your bank account with you? HDFC Bank Debit
Cards give you complete and instant access to the money in your accounts
without the risk or hassle of carrying cash. Choose from:
Classic cards
Specialised Cards
Premium cards

Classic cards
Your HDFC Bank EasyShop International Debit Card brings to you a world of
convenience.

Daily Limits: Rs 25,000 at ATMs for Withdrawal and Rs 40,000 at

merchant establishments for shopping.
Access your bank account at over 8,00,000 Visa/Maestro/Cirrus ATMs
in India and abroad.
0 % petrol surcharge at select BPCL Petrol pumps: As a Debit Card
holder, any surcharge levied on your Card at select BPCL petrol
pumps would be reversed in the subsequent month.
Shop at more than 3,50,000 outlets in India and 13 million worldwide.
The amount is debited directly to your account.
Use our card overseas. Your account is debited in Rupees regardless
of the currency in which you spend.
Zero Liability on fraudulent Point Of Sale usage on lost or stolen
cards.

Now get an Alert on your mobile phone or email for every purchase
transaction done using your Debit Card at a merchant outlet !! All you need
to do is register for Insta Alerts!

Worldwide assistance from Visa and MasterCard on your card.

Online Shopping : Pay Bills or Shop online using your HDFC Bank
Debit Card either by using Code service or by creating a one-time use
virtual shopping Card
Debit Cards Offers exciting offers available on your HDFC Bank Debit
Card.

Specialised cards
We understand what it takes to build and sustain and sustain a business.
Keeping in mind the needs of your business, so HDFC introduce the
easyshop business debit card. This card combines business benefits with
shopping delight.
features
Cash back: for every Rs. 200 that you will spend, you will receive Rs.
1 as cash back. this cash back is valid on all purchases made through
the card, at all times of the year.
POS alerts: now get an alert on your mobile phone or email for every
purchase transaction done using your debit card at a merchant outlet
Special alliances by master card: special partner program in form of
value adds/ special previliges/discount from premium outlet and
office related products.
Higher daily limits: rs. 50,000 at ATMs for withdraw rs. 75000 at
merchant establishments for shopping
0% petrol surcharge at petrol pumps: as a business debit card holder,
any petrol surcharge leived on your card at any petrol pump in india
will be reversed in the subsequent month(upto a maximum of rs.
750.00 per month per card).
Zero laiblity on fraudulent point of sale usage on lost or stolen cards:
if it,s not tour purchase you don,t have to pay for it, your debit card
is safer than ever. In case you loss your debit card, call on HDFC
phonebanking number or visit the nearest hdfc bank branch
Online shoping: Pay bills or shop online using your hdfc bank debit
card either byusing verified by visa/master card secure code service
or bycreating a one time use virtual shoping card
HDFC Bank Easy Shop Woman's Advantage Debit Card is India's first
Woman's Debit Card of its kind. Not only does it replace your ATM card, it
also opens a world of privileges that match your status and lifestyle.
Features & Benefits

Cash Back of Re. 1 for every Rs. 200 spent: For every Rs. 200 that
you will spend , you will receive Re. 1 as cash back .This cash back is
valid on all purchases made through the card, at all times of the year!
Specialised Services*: A unique service number will be available
for Woman's Debit Card customers to avail information / booking for
the services listed ahead. Just call, quote your card number and use
any of the services. These services are subject to availability and
rendered on a best effort basis.
Entertainment assistance :
Dining Referral and Reservation Assistance
Flower & Gift Delivery
Movie Tickets
Home assistance:
Electrical & Electronic Gadget Repair Assistance
Pest Control Assistance
Home Cleaning Assistance

Wellness :

Medical Check Up Packages

Nursing Care Arrangement
50% discount on locker fee*: You will be entitled to a 50% discount on locker fee for the 1st year. This waiver
would be applicable for only one locker per card. In order to avail of the discount, please show your Woman's
Advantage Debit Card at the branch
Special discount on purchase of Gold Bars*: Preferential pricing will be given to you on purchase of Gold Bars.
In order to avail of the special discount, pleas show your Woman's Advantage Debit Card at the branch.
Insurance cover*:

You will be entitled to Personal Accident insurance cover of 2 lacs.

With effect 1st march 09, for Claims under Personal Accident Insurance to be accepted & processed, the
cardholder should have carried out at least 1 purchase transaction using the Debit Card, within 6 months prior to
the event date.
Zero Liability*: You will not have any liability to any fraudulent Point of Sale transactions on the debit card, which
take place upto 30 days prior to reporting the card loss
Free BillPay*: You will not be charged for Bill Pay Service, normally chargeable at Rs. 100 p.a
Daily Limits: Rs. 25,000 at ATMs for Withdrawal and Rs. 40,000 at merchant establishments for shopping
our EasyShop Titanium Debit Card brings to you a world of convenience. Now you can shop, dine, pay bills, and do
much more using your EasyShop Titanium Debit Card.
It is specifically designed for customers having a salary account with HDFC Bank. You get a complete range of
features like petrol surcharge waiver at all petrol pumps in India and zero liability. Not to mention that you can use
this Card to withdraw cash at any of the Master/Cirrus ATMs around the world.
premium cards
HDFC Bank EasyShop Gold Debit Card not only replaces your ATM / Regular Debit Card, it also opens a
world of privileges that match your status and lifestyle.

Features & Benefits

o Daily Limits: Rs.50,000 at ATMs for Withdrawal and Rs. 75,000 at

merchant establishments for shopping.
o Cash Back*: For every Rs. 100 that you will spend, you will receive Re. 1
as cash back. This cash back is valid on all purchases made through the
card, at all times of the year!!!

0 % petrol surcharge at Petrol pumps*: As a Gold Card holder, any petrol surcharge levied
on your Card at any petrol pump in India will be reversed in the subsequent month.( upto
a maximum of Rs 750.00 per month per card )
o Zero Liability on fraudulent Point of sale usage on lost or stolen cards*: If it's not your
purchase you don't have to pay for it!! Your Debit Card is safer than ever!
In case you lose your Debit Card, call us on our phonebanking numbers or visit the nearest HDFC
Bank branch.
o

With effect 1st March 09, for Claims under Personal Accident Insurance / Fire & Burglary Insurance/ Loss
of checked baggage Insurance to be accepted & processed, the cardholder should have carried out at least
1 purchase transaction using the Debit Card, within 6 months prior to the event date.
o

Exclusive offers at premium outlets*: Special Offers for our EasyShop Gold Debit Card
customers in association with Visa and MasterCard will be provided form time to
time.Click here for more details
Online Shopping : Pay Bills or Shop online using your HDFC Bank Debit Card either by
using Verified by Visa/ MasterCard Secure Code service or by creating a one time use
virtual shopping Card - NetSafe
Debit Cards Offers : Click here for exciting offers available on your HDFC Bank easy shop
gold debit cards

easy shop platinum

HDFC Bank EasyShop Platinum Debit Card not only replaces your ATM / Regular Debit Card, it also opens
a world of privileges that match your status and lifestyle.

Features & Benefits

o
o

Daily Limits: Rs.1 lakh at ATMs for Withdrawal and Rs. 1.25 lakh at merchant
establishments for shopping.
Cash Back*: For every Rs. 100 that you will spend, you will receive Re. 1 as cash back.
This cash back is valid on all purchases made through the card, at all times of the year!!!

For more details Click Here

0 % petrol surcharge at Petrol pumps*: As a Platinum Debit Card holder, any petrol
surcharge levied on your Card at any petrol pump in India will be reversed in the
subsequent month.( upto a maximum of Rs 750.00 per month per card )

Insurance cover*: The following are included in the insurance covers

For any Claims under Personal Accident Insurance / Fire & Burglary Insurance/ Loss of checked baggage
Insurance to be accepted & processed, the cardholder should have carried out at least 1 purchase
transaction using the Debit Card, within 3 months prior to the event date.

Concierge Services : Get the best in lifestyle, dinning and events with the HDFC Bank Platinum Concierge
Services. Just call the Concierge hotline 1800 119494 (only through MTNL/BSNL lines) or Delhi no: 01126931828 for assistance on any of the below mentioned services,
Dining Referral and Reservation Assistance
Flower & Gift Delivery
Movie Tickets
Electrical & Electronic Gadget Repair Assistance
Pest Control Assistance
Home Cleaning Assistance
Referral of Crches in India
Zero Liability on fraudulent Point of sale usage on lost or stolen cards*: If it's not your purchase
you don't have to pay for it!! Your Debit Card is safer than ever!
In case you lose your Debit Card, call us on our phonebanking numbers or visit the nearest HDFC Bank
branch. Click here for more details.
POS Alerts: Now get an Alert on your mobile phone or email for every purchase transaction done
using your Debit Card at a merchant outlet !! All you need to do is register for Insta Alerts!
Exclusive offers at premium outlets*: Special Offers for our EasyShop Platinum Debit Card
customers in association with Visa will be provided from time to time.Click here for more details
Online Shopping : Pay Bills or Shop online using your HDFC Bank Debit Card either by using
Verified by Visa service or by creating a one time use virtual shopping Card - NetSafe
Debit Cards Offers : Click here for exciting offers available on your HDFC bank

Limitations
Despite the possible efforts in concluding the research, they were some unavoidable
situations, which limited the scope of the project.

The study was restricted to Delhi, Noida & Ghaziabad.

Time was the biggest constraint as all questionnaires were to be filled in person
to actual views, but all efforts were made to get information relevant to the
research.

There may be some disepecies in views as some, people might give false
information in questionnaire, as they might not be in filling the form.

The sample size of 100 is small so there may be difference in the reality and
the findings.

FINDINGS
1. Most of the answer our indicate towards disagreement, it clearly
shows customers thick that premises made by credit card
comprises are not fulfilled; there why filled premises may be like
difficulty in claming insurance or free services.
2. Customers are unsatisfied with credit card services so they spread
negative word of much when they are asked that is why 50% of
customers dont want to recommend their credit cards to others.
3. This answer is spread evenly oven somewhat agree, neither agree
nor disagree somewhat disagree. People who some what agree
because credit card is necessity for them as they have to travel a lot
& credit card provides them security & people who somewhat
diagram are because credit card didnt meet their expectation.
4. As we can see friends or the existing users of credit card
significantly influenced. The purchase of credit card which indicate.
That it is the most creditable source of information insurance
policies are also major attraction for the customer & presentation 7

the way in which salesman convince the customers also plays

important.
5.

The awareness about the credit card is through salesman, so

salesman are the front and employee who play an important role in
making perception of credit cards friends and colleagues also help
in creating brand awareness.

6. Customers are almost evenly divided over this question which shows that
them is no major product differentiation in the credit card and customer
perceive that all of the them are similar.
7. Clearly, the services of credit cards have not met the expectations of
customers
8. the interest changed by credit card companies amount to 36% per annum
which in very high customers are aware of this fact & almost all of them
expressed this displeasure.
9. Credit card have led to increase in the expenditure of people, People who
have answered no, have not used credit cards even once.
10.Almost two third of people feel that due to debit cards & other facilities
days of credit cards are going to be over.

CONCLUSION
During our project we got an opportunity to study the
credit card industry of India. It is a relatively new
business with intense competition & each firm trying to
capture each others market share. It was a great
learning experience & we concluded following points:

1. Credit card industry is still in a nascent phase in

India with an underdeveloped infrastructure.
2. Acceptability of credit cards is limited to large cities
having malls, big retail stores

3. The penetration of credit cards is limited to large

cities i.e. credit card companies dont have many
customers in tier II & tier III cities.
4. The companies are indulging in aggressive
marketing; they are not really concerned in
satisfying the customers need.

5. There is no major product differentiation in the

various credit cards; all of them are providing
similar services.
6. The companies are not trying to retain the
customers; they are more interested in broadening
the customer base.
At last we conclude that CreditCard is at declining
phase in India.