IBS Hyderabad

Academic Year 2014-15

Course Handout
Course Name: Business Communication Semester: I
Faculty Name: Prof. Padmashree
Room No:205 Wing No: D
Mobile No: 984954924 !mail: "admashree9radhas#am$%gmail.&om
Course Objectie
'he mod(le besto#s on st(dents o""ort(nities to learn and "ra&ti&e b(siness #riting s)ills and "re"are
them for inter*ie#s+ gro(" dis&(ssions , ma)ing effe&ti*e "resentations. 'he mod(le is e-er&ise .dri*en
, hands/on and &o*ers the follo#ing areas
!ffe&ti*e Presentation S)ills
'$"es of b(siness &orres"onden&e/Memos+ letters
01 and 0o*er 2etter
3(siness Pro"osals
3(siness Re"orts
4ro(" Dis&(ssion , 5nter*ie#s
0risis 0omm(ni&ation
!earnin" Outcome
'he mod(le #ill hel" st(dents to
6. #re$are for ma)ing effe&ti*e "resentations
2. %emonstrate effe&ti*e #riting s)ills/2etters+ memos+ re"orts+ b(siness "ro"osals+ 01+ &o*er
letter
. Conduct or $artici$ate in meetings and re&ord the Min(tes s$stemati&all$
4. Communicate effe&ti*el$ d(ring &rises
&ecommended 'e(t Boo): 3(siness 0omm(ni&ation 'oda$/0o(rtland 2.3o*ee+ 7ohn 1.'hill and 8bha
0hatter9ee/Pearson !d(&ation 8sia
Su""ested boo)s:
6. 30:M: 2ehman+ D(frene+Sinha/0engage 2earning
2. 3(siness 0omm(ni&ation/Meena)shi Raman , Pra)ash Singh/:-ford ;ni*ersit$ Press
. !ffe&ti*e 3(siness 0omm(ni&ation/<ri=an+Merrier+ 2ogan , Williams/0engage 2earning
4. 3(siness 0omm(ni&ation/0onne&ting at Wor)/>or$ Shan)ar M()er9ee/:-ford ;ni*ersit$ Press/
206
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Course Out*ine
S+,o Session
,o 'o$ic-Area Coereed Case
Case
%etai*s
C.a$ter
&eadin"
6 6/ !ffe&ti*e Presentation S)ills
?in"(t Sessions@
Dis&(ssion A+6A , 6B
2 4 3od$ 2ang(age Dis&(ssion A
5/B Prin&i"les of 3(siness #riting
'.at/s t.e 0ay De"artment
0ase
6 +2 ,
4 8 , 9
01 and 0o*er letter
Dis&(ssion #ith
Sam"le 01s
B
5 60/6 !ffe&ti*e Presentation S)ills
0(rrent 0or"orate 8nal$sis ?008@
St(dent Presentations A
A 64
Memos
Dis&(ssion .Sam"le
Memos
4 , A
B 65/68 3(siness 2etters/0laims ,
Res"onses+ Negati*e messages
1rite ri".t
De"artment
0ase
4+5+A
8
69/26
8genda , M:M
2A23 2inute t.e
minute 2inute
Role Pla$ , !-er&ise
De"artment
0ase
2
9 22/25 Re"ort Writing ?in&l(ding S5P
re"ort@
Dis&(ssion , 8nal$sis
of sam"le re"ort
6+64 , 65
60 2A/29 !ffe&ti*e Presentation S)ills/
!ditorials
St(dent Presentations
A
66 0/6
3(siness Pro"osals
Dis&(ssion , 8nal$sis
of sam"le "ro"osal
6+64 , 65
62 2 Note Ma)ing+ 3logs+ Pod&asts+
'#eets
Dis&(ssion 4 , B
6
0risis 0omm(ni&ation Crisis A** '.e 1ay
De"artment
0ase
9
64
!nglish 2ang(age Profi&ien&$ 'est
?!2P' /6 and 2@ ?50 mar)s ea&h@
'ests administered in
the Cirst , 2ast #ee)
?Mar)s red(&ed to 60@
4($ectations 5rom Students
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a. St(dents m(st re"ort to the res"e&ti*e sessions #ell before the anno(n&ed time. 2ate&omers #ill not be
"ermitted to 9oin the &lass after the s&hed(led time. 5f late+ the attendan&e for that session #ill be mar)ed as
absent.
b. Read the 0ase St(d$ D material #ell "rior to the &lass dis&(ssion. >eDshe is also e-"e&ted to read the &ha"ter
indi&ated in the &o(rse "lan as the fa&(lt$ dire&ts.
&. 5n the &lass dis&(ssion st(dent is e-"e&ted to "arti&i"ate a&ti*el$ and &ontrib(te to indi*id(al and gro("
learning. !*al(ation is based on a&ti*e "arti&i"ation.
d. !*al(ation is a &ontin(o(s "ro&ess at 53S. !*er$ st(dent needs to be a#are of the timelines gi*en in the
se&tion belo#. 8bsen&e from these e*al(ations #ill mean non a#arding of mar)s in that "arti&(lar
&om"onent
e. Where*er a""li&able+ gro(" assignments reE(ire ea&h st(dent to &ontrib(te to the gro(" effort. 'his
enhan&es gro(" effe&ti*eness and leads to greater a""re&iation of #or)ing in gro("s.
f. Cormal dressing is s(ggested for all st(dents. Do not roam in the a&ademi& areaD attend &lasses in &ha""als D
shorts D informal t shirts
g. St(dents are e-"e&ted to sho# high regard and a""re&iation for in &lass dis&i"line and desist from (sing
mobile "hones. 'his dist(rbs the &lass ambien&e and (nne&essaril$ di*erts attention of other st(dents as
#ell as the fa&(lt$ member.
h. !a&h fa&(lt$ has been gi*en a s&hed(led &ons(ltation ho(r. ;tili=e this time to meet the fa&(lt$ and &larif$
do(bts if an$+ see) e-"lanations and get mentored if needed.
i. 8ttendan&e is &om"(lsor$ in all sessions. >o#e*er refer to g(idelines in $o(r a&ademi& handboo) for
e-&e"tions.
4a*uation 'ime*ines
<ee"ing in line #ith &ontin(o(s e*al(ation at 53S the follo#ing s&hed(les ha*e been dra#n. St(dents are
e-"e&ted to go thro(gh the dates D sessions mentioned and "re"are a&&ordingl$.
0om"onent 0om"onent
N(mber
!-"e&ted slot D d(e date Mar)s
de&laration b$
Weightage
0lass
Parti&i"ation
6 Session 60 Session 66 60
0lass
Parti&i"ation
2 Session 20 Session 26 60
0lass
Parti&i"ation
Session 0 Session 6 60
Non 0lass
Parti&i"ation
6 Session 9 Session 65 60
Non &lass
"arti&i"ation
2 Session 60 / 6 Session 6A 60
Non 0lass
Parti&i"ation
Session 25 Session 6 0
Non 0lass
Parti&i"ation
4 Session 2A / 29 Session 2 60
Non 0lass
Parti&i"ation
5 !nglish 2ang(age
Profi&ien&$ 'est?!2P' /6
and 2@
60
'otal 600
Performan&e till Midterm #ill be anno(n&ed b$ end of session No. 6A in ea&h &o(rse #hi&h
means ea&h st(dent #ill )no# his D her "erforman&e in one 0P and t#o N0Ps. 'he final res(lt
#ill be de&lared after the se&ond !2P'. St(dents not ta)ing the e*al(ation a&&ording to the

timelines mentioned abo*e #ill not be gi*en another o""ort(nit$ e-&e"ting in rare &ir&(mstan&es
of e-treme illness or hos"itali=ation.
Brie5 $ro5i*e o5 t.e 6acu*ty 2ember
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