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Actix
Actix
Introduction
The primary focus of radio engineering and optimization departments is to keep mobile networks up and
running.
In the execution of this duty, the engineering function extracts and analyzes a plethora of data from the radio
access network (RAN), in order to assess network performance and customer experience and make
improvements as required.
Unfortunately, once these activities are complete this RAN intelligence is often discarded as its value to the
wider business has not been appreciated. Yet the reality is this data is supremely valuable to numerous
departments across the wider business, including sales, marketing and customer care. The critical insights the
RAN data provides can help generate significant improvements in business performance.
Depriving the organisation of this intelligence also threatens to marginalize engineering departments. These
teams often find themselves being excluded from broader operator discussions on customer experience,
investment and emerging initiatives such as big data.
These radio engineering teams can also struggle to build effective business cases for essential investment
because they fail to show adequate benefits outside of engineering.
Rather than working behind the scenes, its now time for RAN engineers to take center stage. By making the rich
data from the RAN available across the organization, engineering teams can unleash its full analytical value to
help the business achieve its broader goals.
This guide sets out the pivotal role that engineering teams can play in driving the success of the business, using
the goldmine of RAN data that is available to them to deliver the insights and intelligence that are critical for
sales, marketing and customer care.
Its time for engineers to promote the value of their view of the network and subscribers to the rest of the
business.
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Insights
Engineering use
Call Traces
Network Element
Performance Counters
KPI analysis
Sector ranking
Neighbor planning
Capacity planning
Identifying and isolating
failures
Network Element
Alarms & Trouble
Tickets
Network Configuration
Data
Network failures
Details on network
configuration
Understand network
configuration
Switch Data
Relational performance
counters
Coverage and interference
between sectors
Frequency planning
Neighbor planning
Coverage analysis
Rather than discard this information, its important to realize that other departments are crying out for this level
of visibility into the network. This data provides three valuable insights:
Customer experience insight: Call traces and related data sources provide information on
subscriber locations, their network activities such as calls and data transactions, and their quality of
experience
Network insight: Network element data highlights where the network is performing well, where it
is overloaded or is unavailable due to faults
Competitive insight: Benchmark data provides competitive ranking, not just at a ZIP / postcode
level but down to individual streets
RAN departments can put themselves firmly in the spotlight if they harness RAN intelligence data and present it
in formats suited to their non-technical peers. In doing so, they will play a pivotal role in better supporting
corporate objectives, aligning their own priorities with those of the business, and aiding fellow departments
with their day-to-day activities.
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The coverage and quality of the network in the geographies where their subscribers are complaining
Network faults that directly impact subscriber experience
Where there is poor network performance, such as low capacity
The experience of individual subscribers, where they are dropping calls and why i.e. is it a network,
handset or customer specific problem?
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These issues place a heavy burden on the organization and often result in only a fraction of corporate clients
receiving the right level of attention.
Sales teams need instant access to RAN intelligence, allowing them to quickly build up a picture of corporate
account performance, competitive strengths and any impacting issues. Giving them the ability to generate
reports and views quickly means they can proactively engage with corporate clients about their coverage and
experience.
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ActixOnes primary benefit is to simplify and streamline common engineering activities such as network rollout,
optimization and customer experience analysis. The secondary benefit is that by consolidating the activities
onto one centralized platform engineering departments will build an effective RAN data repository that can be
used by the rest of the organization.
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ActixOne Is built on the scalable Oracle database platform and therefore is capable of supporting thousands of
users and terabytes of data. It has modular architecture, enabling operators to expand their analytics capabilities
as the mobile network grows or new data sources become available.
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Conclusion
By harnessing their unique customer, network and competitive insights engineering teams can take center stage
within the operators business. RAN intelligence has real value outside of day-to-day engineering. It can be used
to support sales, marketing and customer care, improving the effectiveness of their activities and helping to
achieve significant increases in subscriber acquisition and retention. The RAN is a critical asset and pivotal to the
success of the business; the time has come to leverage its full potential.
About Actix
Actix is the recognized global leader in mobile RAN analytics and optimization, providing the worlds operators
and vendors with actionable subscriber, network and competitive intelligence to realise the full potential of their
networks.
Founded in 1991, Actix has built an unrivalled customer base of over 400 operators and equipment vendors who
use its award winning solutions to rollout LTE on time, improve customer experience in the RAN and optimize
their multi-vendor 2G, 3G and 4G networks.
Actix has been a driving force in transforming the worlds mobile networks, delivering cutting-edge, carrierproven solutions that are the de facto standard. With offices across Europe, North America, Latin America, the
Middle East, Asia, Australia, China and Japan, Actix can offer the scale and global perspective that are critical in
todays dynamic mobile landscape.
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