Professional Documents
Culture Documents
CSR Initiatives
CSR initiatives of 2011
o Employees, Business Associate and Community Safety Initiative: Achieved 33%
recordable reduction in safety issues.
o Social Accountability Internationals SA8000 Standard Initiative in HR practices.
o Participation of Ingredion manufacturing facilities in Sedex-the Supplier Ethical Data
Exchange- program to provide information of operations and practices and improve the
level and get opportunities.
o Introduced employee development program with a system named Achieve.
o ISO 14001 certification, the environmental management standard accreditation, initiative
which is achieved by 54% manufacturing facilities across the world including Pakistans
Cornwala facility.
o Cambridge Natural Capital Leaders Platform Initiative as external benchmark which is
joined by Corn Products. It looks into the hidden costs and impacts of corn production.
o Corn Products initiate Hope campaign; give scholarships and charitable works worth
$1.125 million in 2011.
o In Addition to Sedex, Social Accountability 8000 standard is chosen for measuring the
social responsible practices.
o To combat huger across the world Corn Products initiate a program and collaborate with
Global FoodBanking Network (GFN).
o For community development, give support to an American organization Girls4Science.
o Continuous improvement in environmental standards as 57% of all manufacturing
facilities across the world got ISO 14001 Certification.
o In food safety of its products, Ingredion engaged with Global Food Safety Initiative
(GFSI) and 75% of total manufacturing facilities got the certification of GFSI standards
of food safety.
o In 2012, for supplier sustainability assessment, initiate a new program named Supplier
Performance Management Program.
o 20% increase from year to year in philanthropic contributions with scholarships and
donations.
Critical Analysis
More Focused and Least Focused Stakeholders
o Top stakeholders among the primary stakeholders who are more focused in the above
initiatives are the employees, suppliers and community.
o Primary stakeholders who are least focused in the above CSR initiatives are the
shareholders, creditors and customers.
Most Frequent and Least Frequent CSR Initiatives
o Most frequent CSR initiatives include the employees safety and health initiatives,
community welfare initiatives, environment protection initiatives, food safety initiatives
and suppliers focused initiatives.
o Least frequent CSR initiatives are the management focused initiatives, customer focused
initiatives and shareholders focused initiatives.
Classification of CSR Initiatives According to the Three-Domain Model
o Ingredion CSR initiatives were Purely Ethical, Legal/Ethical, Economic/Ethical and
Economic/Legal/Ethical.
With the passage of time as compared to year on year CSR initiatives, continuous
improvement in different CSR activities occurred and more new initiatives are included
in every coming year which covers different stakeholders.
CSR Initiatives
CSR initiatives of 2011
o Safety issues in total 18 manufacturing facilities were reduced to zero as the Total
o
o
o
o
o
Got the recognition from the SQF Institute for the companys quality of products.
Got the 100% certification from the GSFI for all the company facilities
Total 35 of the company facilities got the zero Total Incidence Rate.
Company pledge $10 million for the period of 5 years to donate for minimize the hunger.
Growth in the Conagra Foods Foundation as the start of the Feeding America initiative.
Listed in Carbon Disclosure Leadership Index of CDP 2012 S&P 500 Index.
o More growth in the company facilities wastes as 35 facilities send not more than 5%
waste.
o Donated 10.9 million pounds in Feeding America in FY2014.
o 40% company water recycled for the farms use near the company facilities.
Critical Analysis
More Focused and Least Focused Stakeholders
o Company remained more focused on employees, customers and community while
suppliers, shareholders and creditors remained least focused.
Most Frequent and Least Frequent CSR Initiatives
o Employees development and safety, community development initiatives and customer
related initiatives were more frequent while suppliers related initiatives were least
frequent.
Classification of CSR Initiatives According to the Three-Domain Model
Conagra Inc. CSR initiatives were Purely Ethical, Legal/Ethical, Economic/Ethical and
Economic/Legal/Ethical.
With the passage of time as compared to year on year CSR initiatives, continuous
improvement in different CSR activities occurred and some new initiatives were included
in every coming year which covered different stakeholders.
Pepsico
Pepsico is a diversified multinational firm related to the food and beverages business. It was
founded 117 years ago since 1898.
CSR Initiatives
CSR initiatives of 2011/12
o Reduced Lost Time Injury by 35%.
o Worked on the equality as 31% executives in US are women.
customers health.
Made efforts of responsible marketing.
Under Environment Sustainability resource conservation were focused.
Start the Sustainable Farming Initiative.
Under Talent Sustainability company initiate diverse suppliers and more women
leaders.
o Got the title of Most Ethical Company by Ethisphere.
o Under Global Citizenship, more than $100 million donated.
CSR initiatives of 2014/15
o Reduced Lost Time Incidence by 23% as compared to previous year.
o Made the partnership with Columbia Water Center under environment sustainability.
o Made donations for global citizenship of $110 million.
Critical Analysis
More Focused and Least Focused Stakeholders
o Employees, customers and community were the most focused stakeholders while
creditors and shareholders were least focused.
Most Frequent and Least Frequent CSR Initiatives
o Most frequent initiative related to the employee safety, customers health and community
welfare initiative while employee training and suppliers engagement were least frequent.
Critical Analysis
More Focused and Least Focused Stakeholders
o More focused stakeholders are employees, customers, community and suppliers.
o Least focused stakeholders are management and shareholders.
Most Frequent and Least Frequent CSR Initiatives
o Employees safety and development, customer and community welfare are more frequent
as compared to others.
Classification of CSR Initiatives According to the Three-Domain Model
Mondelz International
Mondelz International is a multinational company of food and snacks. It has presence in more
than 120 countries. It was founded in 1903. Their affiliate in Pakistan is Continental Biscuits Ltd.
Critical Analysis
More Focused and Least Focused Stakeholders
o Employees, customers and community are more focused.
o Suppliers and shareholders are least focused.