Tn Hip Pht & ch ng trn th trng

Vit Nam
Tn Hip Pht hin s hu danh hiu cng ty c th phn ung khng
gas to ln nht nc ta. S pht trin ca cty i cng mt v i nhn h ng
ni ting c th Nc Tng tn hip pht Lc Number 1, Tr Xanh Khng
, tr tho dc Dr Thanh, gip cho th phn c ng ng y c ng gia tng. Tuy
vy hin, nhiu nh sn xut khc cng tch cc dn thn v o th trng
bo b n y.
Lc n y, s doanh nghip kinh doanh & sn phm lin tip pht trin khin cho
mnh t y mi lc 1 cht hp, cuc chin tranh th
phn cng c ng lc c ng c lit hn. c th chin thng buc nhng
DN phi a ch li ca ngi tiu dng ln trc tin. Nu nh ni
n cc loi nc ung c gas th Coca-Cola & Pepsi c xem l cc cty "cai
tr" kh c th xon ngi, cn vi mt h ng nc gii kht khng gas th
Tn Hip Pht ang l tp o n thu tm u th trn cuc ua c lit n y.
Tn Hip Pht c xem l doanh nghip quy m nht nc ta trong mt
h ng nc gii kht. T khi loi nc gii kht Tr Xanh Khng ,
Nc Tng Lc Number 1 c ln k bn chng l m ra mt th nh
cng vang lng cng nh l bc m cho 1 v i thc ung sau n y chng
hn Dr Thanh to du n c bit trong mi ngi. i vi h ng lot cc
sn phm ht khch ti nh vy bi th Tn Hip Pht mi lc mt pht
trin hn, c ng cng c chc chn ch ng c tn ca chnh mnh
trn th trng ung khng gas.
B d y lch s ca Tn Hip Pht cng kh nhiu chng gai. V nm
c s thch ca khch h ng, v nh gi c nng lc ca mnh do
Tn Hip Pht d t mt h ng beer Bn Th nh ca mnh
chuyn i sang mt th trng ho n to n l lm v o nm 2001 y l
nc tng lc. Bi do sc v thm ngon, hp tn hip pht nhu cu ca
ngi tiu dng khi y l thng xuyn s dng Red Bulls mt loi
nc tng lc ca doanh nghip nc ngo i c gi tin kh l mc. Chnh
s hp l v chi ph, nhu cu do sn phm y th nh cng tht
vang lng. Sau khi nhn thy s th nh cng n y, mt s cty ngoi nh l CocaCola & Pepsi cng cho ra i cc mt h ng tng t nh Samurai v Sting
cnh tranh trc din song by gi, tp o n vng chim lnh
th trng thc ung khng gas Vit Nam.
Sau n y, Tn Hip Pht pht trin qua 1 loi nc gii kht mi mang ci
tn Tr Xanh Khng . Vi nh em li 1 loi ung an to n, tin
ch, tt cho sc khe do sn phm n y lc n o cng c tc pht
trin ng kinh ngc. V s thu ht ca loi nc n y ko theo s ra
i ca 1 lot thng hiu tr xanh chai pet, trong y tt nhin khng th
n o thiu c mt s loi nc gii kht ca Coca Cola v Pepsi. Nhng
h lun lun l "ngi n sau"!