Tn Hip Pht s hu th trng nhiu

nht v ung khng gas

Tn Hip Pht hin s hu danh hiu cty c th phn nc gii kht
khng c gas ni ting nht VN. S pht trin ca cty i cng mt s sn
phm ni bt chng hn Nc Tng Lc Number 1, Tr Xanh Khng , tr
tho dc Dr Thanh, khin th phn mi lc 1 tng thm. Tuy nhin ng y
nay, mt v i nh sn xut khc cng nhit tnh dn mnh v o th trng
m u m n y.
Ng y nay, s lng cc DN tn hip pht v sn phm lin tip pht trin
l m cho ming t n y ng y mt cht chi, cuc chin u d nh
th phn cng c ng lc c ng gay gt hn. chin thng i hi nhng
nh doanh nghip cn phi a li ch ca khch h ng ln trc tin. Khi
ni n nhiu loi thc ung c gas th Coca-Cola v Pepsi ang l nhng
thng hiu "cai tr" khng th xa ngi, cn vi th trng ung
khng gas th Tn Hip Pht hin ang l DN thu tm u th trn cuc
chy ua gay gt n y.
Tn Hip Pht c coi l thng hiu ln nht VN trong sn phm
nc gii kht. T lc sn phm Tr Xanh Khng , Nc Tng Lc
Number One c gii thiu chng mang ti 1 th nh cng vang dy cng
nh to cho mt v i loi ung v sau v d Dr Thanh to du n
mnh trong lng ngi tiu dng. i vi h ng lot cc loi nc gii
kht ht khch n nh th nn Tn Hip Pht c ng ng y c ng pht trin
hn, c ng xy dng bn vng ch ng c tn ca chnh mnh trn
th phn nc gii kht khng gas.
B d y lch s ca Tn Hip Pht cng kh nhiu bt trc. Do bit
c s thch ca khch h ng, v bit c c kh nng ca bn
thn mnh v th Tn Hip Pht t b mt h ng beer Bn Th nh ca
mnh i chuyn sang 1 th trng thc s mi m v o nm 2001
l nc tng lc. Bi do mi v ngon thm, ng s thch ca ngi
tiu dng thi gian l thng s dng Red Bulls 1 dng nc tng lc
ca nh doanh nghip nc ngo i c gi kh l mc. Chnh v s thch hp
v gi tin, th hiu th nn sn phm y th nh cng ht sc vang
dy. Khi nhn thy s th nh cng n y, 1 v i thng hiu ngoi th d Coca-Cola
& Pepsi cng gii thiu 1 v i loi ung tng t nh Samurai & Sting
tranh ua trc din nhng hin gi, tp o n vng chc
thng tr th phn thc ung khng gas ti Vit Nam.
Sau n y, Tn Hip Pht pht trin sang mt loi nc gii kht mi
vi tn gi Tr Xanh Khng . Vi mc ch mang n 1 sn phm cht
lng, tin ch, tt cho sc khe bi vy loi nc n y lun lun c tc
tng trng ng ngc nhin. V s cun ht ca sn phm n y
ko theo s ra i ca mt lot nhn h ng tr xanh chai nha, trong
tt nhin khng th vng mt 1 v i sn phm ca Coca-Cola & Pepsi. Tuy nhin
h lun tn hip pht lun l "ngi n sau"!