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Amazon

Mission Statement: To have “every product in the alphabet.”


Customer satisfaction is also emphasized.

Target Customers: Anyone who has internet access and/or a phone    


line and is interested in a product that is media related, e.g. books,
dvds, cds, magazines, etc.

Market Position    

Products Offered    

Distribution    

Pricing Strategy    

Pricing, Shipping Price Strategy    

Non-Product Information    

Customer Feedback    

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