CREATIVITY & INNOVATION

MANAGEMENT
Researching/Assessing
g
g Creativity
y

Researching/Assessing Creativity
Certain commonly observed facets of creativity help us to
research and assess it better. These are spelt out below:
Intelligence and creativity are only weakly correlated:
Autistic/mentally-challenged children (CRY, Autistic Society
of India,, etc.)) produce
p
beautiful specimens
p
of art/craft.
/
Age is not a clear predictor of the creative potential:
Meaning, younger people are not necessarily more creative
th
than,
say, older
ld people
l (eg,
(
Pi
Picasso,
R bi d
Rabindranath
th Tagore).
T
)
Calculated risk-taking and the ability to think in
unconventional ways: These are helpful in the creative
process, eg. companies like 3M, Apple.
Managers and top management: can make a difference in
creative
i output by
b creating
i conditions
di i
under
d which
hi h
creativity is more likely to occur.
Dr.B.K.Mukherjee

Researching/Assessing Creativity (2)

Collaborative
C ll b ti effort:
ff t Mark
M k Zuckerberg,
Z k b
while
hil addressing
dd
i

students of IIT-Delhi in October 2015 said, Products built

on a scale as large
g as the Face Book are not built byy one
person or conceived in one eureka moment."
The components of creativity: They are as follows:

* expertise (technical, procedural and intellectual)

* creative thinking skills (determine how flexibly and
i
imaginatively
i ti l people
l approach
h problems),
bl
) and,
d
* motivation (an inner passion to solve the problem at
hand) leads to solutions far more creative than do
external rewards, such as money. This component,
which is called as "intrinsic motivation,
motivation can be
influenced by the work environment.
Dr.B.K.Mukherjee