InterAds

Jesse Landa, Chance Lillehei, Afton Wolter

1520 St. Olaf Avenue
Northfield, MN 55057
lillehei@stolaf.edu

January 26, 2016

Sarah VanSickle, Executive Director
Project Friendship
1651 Jefferson Parkway
Northfield, MN 55057
Dear Sarah:
Enclosed is our business proposal for the Project Friendship 5K Fun Run. The proposal is split
into four major sections: a needs statement, project description, a progress plan, and financials.
We believe that by using our plan, and the deliverables with it, Project Friendship will be able to
create a unique, cohesive, and fun event.
After examining a number of similar events hosted by both for and non-profit organizations, our
team developed this proposal. We paid particular attention to 5K and race events that placed an
emphasis on fun, rather than competition, to gain knowledge on what components made them
successful. In addition, we evaluated a number of marketing strategies that can be used to provide
exposure and interaction with events.
The needs statement begins our plan and emphasizes the purpose of the event, which is to create
awareness of the benefits of Project Friendship for all parents with young children in Northfield
and neighboring areas. Next is the project description, which provides specific steps on how we
plan to market the event as well as materials to have at the event. To conclude the proposal, the
final two sections contain a plan of how we will progress through the necessary steps to create
and deliver the materials and finally, a detailed financials section that includes expenses.
Thank you for the opportunity to work on this project and we look forward to your feedback on
our presentation to your board of directors.
Sincerely,
InterAds
cc: Professor Rebecca Richards, St. Olaf College

EXECUTIVE SUMMARY
As you stated in our email correspondence, the mission of Project Friendship is to empower[s]
Northfield youth by instilling confidence and direction through an ongoing relationship with a
college-aged mentor.1 Currently, Project Friendship attracts the majority of its mentees from
single parent and or low-income households, typically through the recommendation of a school
counselor or teacher. While this demographic is important, and will always be a significant
portion of individuals that the organization serves, the benefits of youth mentoring extends to all
children. The purpose of the 5K Fun Run is to engage the Northfield community, specifically
parents with children between 2nd and 7th grade, and encourage them to have their kids
participate in the program. Creating a culture where it is normal for parents to engage directly
with Project Friendship will not only strengthen the awareness of the organization but also
cultivate continuous growth.
In order to successfully achieve Project Friendships need to engage with a broader audience, we
propose a variety of print and digital deliverables. We believe by unifying our print and online
materials, that we can not only create awareness and attendance for the race but also form a larger
web presence to connect with past alumni, students, and parents.
Over the next two weeks, we plan to meet several checkpoints: an initial proposal revision on
January 17th, a final proposal revision on January 21st, a deliverables review on January 22nd,
and a final deliverable deadline on January 25th. In addition, we will create a PowerPoint and
materials by January 24th for the final presentation to the client on January 26th. Research and
revision will be a continuous process until the final presentation date.
At a tentative budget of under $500, we chose creative alternatives to the average 5K materials.
Focusing on the power of community and childrens creativity, we chose to have mentees create
the integral start and finish banners. The time investment required from Project Friendship
includes printing and updating logistical information, as well as physically placing the
deliverables around Northfield and the event.

Yesterdays Meetings. Message to English 287. 14 Jan. 2016. E-mail.

TABLE OF CONTENTS
Need Statement..

Project Description

Plan and Progress..

Budget

Appendix 11
Bibliography..

17

NEED STATEMENT
Project Friendship empowers Northfield youth by instilling confidence and direction through an
ongoing relationship with a college-aged mentor.2 - Sarah VanSickle, Executive Director
Project Friendships primary need is to demonstrate the benefits of youth mentoring to the
Northfield community. A continuous relationship with a college student can be tremendously
beneficial to a child, regardless of the household they come from. This need directly relates to
the purpose the 5K Fun Run, which is to illustrate the value of their organization directly to the
general public and specifically the parents of children. The current model of attracting mentees
to the program, relies heavily on third party individuals, such as school counselors or teachers, to
begin the interaction between the child and Project Friendship. The purpose of the 5K fun run is
not only a 50th year celebration for the organization, but also to demonstrate that a program like
Project Friendship is available to all children and parents in the Northfield community,
regardless of socioeconomic status.
The majority of Project Friendships current mentees are from single parent and/or low-income
families, and your organization aims to expand to all parents in the Northfield area. Project
Friendships website reports that, Of the 76 children matched in 2013-2014, 14% were Latino
and 50% were from single parents and/or low-income families.3According to Mentoring.org, 7
million individuals ages 8 to 18 with no risk factors have never experienced a mentor,4
showing that millions of children who are not considered at risk have never had a mentor.
Additionally, a substantial part of Northfields population is children who fit into the 2nd grade
to 7th grade age group that Project Friendship seeks to serve. According to the 2010 census,
11% of Northfields population is between the ages 5 and 14,5 which is indicative that there is
a potential need for more mentees.
As detailed in our initial meeting, It [the 5K fun run] is not necessarily to make money but to
break even the focus is just community awareness so that parents know we exist. (Appendix
A: Client Meeting Notes).6 In addition to gaining awareness, Project Friendships 5K fun run is a
celebration of the 50th anniversary of the organizations existence. The run is an opportunity for
the organization to reconnect with Project Friendship alumni and former mentors or mentees, as
well as collect their stories. Other benefits of the 5K run include supporting Northfields Healthy
Community Initiative (HCI) and offering an entertaining day for kids, parents, and students to
experience together.

Yesterdays Meetings. Message to English 287. 14 Jan. 2016. E-mail.

"Project Friendship." Project-friendship. Web. 14 Jan. 2016.
4
The Mentoring Effect:Young Peoples Perspectives on the Outcomes and Availability of Mentoring Mentor. Web. 14 Jan. 2016
5
2010 Demographic Profile - Northfield Census.gov. Web. 14 Jan. 2016
6
Sarah VanSickle, 2016, Introductory Client Meeting, Munch Room, St. Olaf College.
3

PROJECT DESCRIPTION

Designed Deliverables
The following items are materials for the event that we have created prototypes of. We view
these deliverables are particularly crucial to the lead-up and orchestration of the event. Each item
has specific information on its dimensions, materials needed to construct it, the purpose it serves,
and finally why we believe it would benefit the Fun Run.
1) Informational Signage
Quantity: 2 signs per mile- 6 total
Material: 8 X 11 laminated paper
Information: Historical or exciting facts about Project Friendship
Software: InDesign
(Appendix B: Mile Marker Deliverable)
Purpose: Mile markers that are located at various points along the race will provide information
about Project Friendship and the benefits of youth mentoring. For example, a mile marker at .5
miles into the course containing the text Did you know? Over the past 50 years, it is estimated
that over 4,000 local children have been matched with a mentor. Course-material of this nature
will be important to dispelling the notion that a child needs to be at-risk to benefit from a
mentor.
Research: Running events that are interactive, such as color runs or themed runs, have proven to
be more successful at drawing participants who dont consider themselves runners. The Color
Run, which was founded in 2011, has already tripled in the number of events and claims to be
the largest event series in the world. The inclusion of signs near mile markers will incorporate
information about Project Friendship while also encouraging runners to continue on the race.7
2) Photo Interaction
Quantity: 3
Material: Foam boards from Sign Design; X-acto knife to cut out the middle of the poster
Information: Running for Friendship, #ProjectFriendship
Software: InDesign
(Appendix C: Picture Frame Example)
(Appendix D: Picture Frame Deliverable)

"About Us - The Color Run - The Happiest 5K On The Planet!" The Color Run About Us Comments. Web. 14 Jan. 2016.

Purpose: Photo opportunities will create a fun, and positive atmosphere for participants. In
addition, photo interaction is a perfect way to unite the participants in the 5K with Project
Friendships social media presence, taking photos and then posting them online will encourage
and drive traffic to the pages. We will do this through the creation of a large picture frame with a
hashtag at the bottom that can be held up, with individuals faces in the middle for photo
opportunities. We see this as the best way to reconnect with alums that have lost contact with the
organization.
Research: Photo opportunities at the conclusion of the race would be what truly make this event
a fun run, it would lighten the mood and allow runners decompress. Similar to the
aforementioned color run, the photo interactions would give Project Friendship's participants a
unique experience.
3) Highway Banner
Quantity: 1
Material: Order 2x8 vinyl custom banner online at esigns.com
Information: Project Friendship, 5K fun run, date, location, registration information
Software: InDesign
(Appendix E: Highway Banner Deliverable)
Purpose: You can create awareness for the event to drivers along one of the most popular
intersections in Northfield, which will be particularly helpful for attracting parents who commute
often. At the initial meeting, a large banner was requested at the intersection of Highway 3 and
19 (Appendix A: Client Meeting Notes). The aforementioned intersection has a variety of sight
lines for drivers to see banner. The banner will contain large text highlighting the time and
location of the Fun Run and the Project Friendship website or Facebook page. Stylistically it will
have a monochrome picture, and utilize Project Friendships color scheme.
Research: According to the 2011 Forbes article covering the effects of outdoor advertising, [the
average American] spends upwards of 20 hours per week and travel more than 200 miles per
week. The Arbitron National In-Car Study concluded 58% of drivers learned about an event
they were interested in attending from a billboard/outdoor advertising.8
4) Promotional Posters
Quantity: 30
Material: 11x17 poster paper
Information: Name of the event, Project Friendship, 5K fun run, date, location, registration
information
Software: InDesign
(Appendix F: Promotional Poster Deliverable)
8

Olenski, Steve. Does Outdoor Advertising Still Work?. Forbes: Leadership. Web. 14 Jan. 2016

Purpose: Posters will be crucial to creating general awareness for the event. Strategically
placing posters and signs around the town, including venues such as schools, coffee shops and
stores, will increase exposure and garner interest among the target audiences (parents, students,
alumni). The posters will contain a color scheme that invites interaction from viewers, and aligns
with Project Friendships vibe.
Research: General event posters can be placed around Northfield to spread awareness of the
event. Diversifying the locations of where theyre placed will ensure that all of the target
audiences are engaged. This could include at schools, coffee shops or local stores. The Houston
Chronicles Small Business section recommends posters as a low budget advertising method:
Posters provide a logical and cost-effective way of communicating to a particular target
market9.
5) Registration Form
Quantity: Based on amount of online registrations before the event
Material: 8x11 printing paper, ink
Information: Participant information, consent information
Software: Microsoft Word
(Appendix G: Registration Form Deliverable)
(Appendix H: Style Guide)
Purpose: Registration forms eliminate liability and provide necessary safety information. It
would be advantageous to have this form online to make it easier and more convenient for
signup, while also creating hard copies for day-of signup if necessary. Moreover, online
registration could expand Project Friendships database.
Research: According to www.RaceEntry.com, a website that specializes in creating race events,
first aid and hydration stations are necessary components of any race, regardless of the distance
or level of competition10.

Suggested Future Deliverables

Due to time restrictions, we were not able to create these deliverables for the presentation.
However, the following are recommendations and suggestions for additional material to not only
promote the event, but also create an engaging, unique and fun experience.
1) Email Promotion/Advertisement
Quantity: Two versions: Parents and college students
Material: Email account
9

Tolliday, Daniel. "The Advantages of Posters." The Houston Chronicle: Small Business. Web. 14 Jan. 2016.
"How to Organize a 5K." Race: Successful Planning Guide. Web. 14 Jan. 2016.

10

Information: Event logistics; why they should participate and how they can get involved
Software: Microsoft Word
Purpose: Utilizing email aliases at Northfield public schools for parents as well college students
at Carleton and St. Olaf will be an effective way to create interaction with the target audiences.
Research: One of the stated goals of this event is to create awareness for all parents in the
Northfield area, and email is one of the most effective ways to reach parents. According to 2012
article, Email Marketing: A Study in Demographics adults over the age of 35, email was
preferred by roughly 80% over direct mail, text messages, Facebook, Twitter, mobile apps,
LinkedIn or telephone solicitations. In regards to college students, all students at Carleton and
St. Olaf have their own academic email, which is easily accessible.11
2) Start/Finish Banners
Quantity: 11 Letters
Material: 24x36 inch craft paper; laminating machine; markers
Information: Start, Finish
Software: Print center (see Julie Rappe), paper, markers
Purpose: Start and finish banners are fairly standard at any type of race, whether it is
competitive or just for fun. The banners will also provide an area for non-runners to cheer on,
meet and congratulate the runners before they start and after they have finished. By including
mentees in the design process of the Start and Finish banners, it creates more incentive for
mentee attendance. The non-traditional banners also add to the relaxed fun run atmosphere that
the organization hopes to achieve, while maintaining basic 5K structures.
Research: Any form of race event, competitive or noncompetitive, needs to have a banner to
signal the beginning and end of the race. It also can signal the beginning of the post-race events,
such as entertainment, food, games, and photography. The creation of banners using mentees
will also emphasize the casual-nature that Sarah requested.
3) Event Bibs
Quantity: 200
Material: Order online at bibnumbers.com; safety pins
Information: Project Friendship, 5K Run, registration number
Software: InDesign
(Appendix I: Race Bib Example)

11

Pluth, Lisa. "Email Marketing: A Study in Demographics." Email Marketing: A Study in Demographics. Web. 14 Jan. 2016.

Purpose: Event bibs will be available for both the 5K and the 1K and will be a type of memento
for participants. Additionally, the bibs and their numbers will serve as a way to keep track of
runners for safety purposes.
Research: www.RaceEntry.com recommends including event bibs for 5Ks to differentiate
runners. Even though this race will not be timed, it would also be beneficial to include bibs for
the younger participants as a reward for their participation.
4) General Event Signage
Quantity: 10
Material: White-gloss paper, ink
Information: Food, first aid, hydration station, bathrooms
Software: InDesign
Purpose: The creation of clear and concise signage will allow for individuals at the event to
have an experience that is easy to navigate and has all the necessities. It is necessary to have at
any type of event, regardless of the scale.
Research: Popular Race events such as Race for the Cure, RBC Run for the Kids, and TC in
Motion, all have a variety of signs to direct individual to facilities, food and other aspects of the
event. It is standard protocol for any type of race event.
5) Newspaper/site article and or advertisement
Quantity: 1
Material: Call or email Northfield News to set up
Information: Event logistics, photo
Software: InDesign
Purpose: One of the stated needs is to draw parents of children in Northfield, who are unaware
of Project Friendship, to the event. Creating an article or advertisement in The Northfield
News/Southerminn.com will provide exposure to the target audience of parents.
Research: The Northfield News is the only locally printed newspaper specifically for Northfield,
Minnesota, and would target parents in the local area. Additionally, if posted on their website,
the events exposure would grow due to Southerminn.com having many different printed
publications.
6) Facebook Event Page
Quantity: 1
Material: Facebook account, photos
Information: Event logistics, mentor/mentee comments, questions from participants

Software: Facebook
Purpose: Establish a presence on social media with an event page will be beneficial to attracting
and maintaining a connection to college students and parents. It will be a space to provide
updates and reminders for the event.
Research: Facebook event pages for similar events, always have an event related cover photo,
whether a graphic or a picture from a previous year. Examples include: The Hot Chocolate 15K
&5K12 and RBC Run for the Kids13.
7) Coffee Cup Stickers
Quantity: 400 (200 at St. Olaf and 200 at Carleton)
Material: Address labels, ink
Information: Event logistics, how to register
Software: Avery
Purpose: Placing advertising for the 5K on coffee cup sleeves at St. Olafs Cage Cafe and
Carletons Sayles Cafe would be a unique way to advertise for the event in an out of home
manner. Students who ordered any form of hot drink from the cafe would almost certainly notice
the sticker.
Research: Coffee cup advertising has become increasingly more popular over the past few
years. Research done by Media Life Magazine shows that: Coffee drinkers spend between 37
and 40 minutes with each cup, which they often consume while sitting at their computers at
work.14 Even if an individual doesnt see the sticker immediately, chances are they will at some
point before finishing their drink.
8) Porta Potti Trivia
Quantity: 6
Material: 8x11 printing paper, ink
Information: Historical and fun facts about Project Friendship
Software: Microsoft Word
Purpose: Another way to provide fun and interactive information about Project Friendship,
trivia questions about the benefits of youth mentorship will be placed on the outside of the door
of the porta potti with the answer on the inside of the door.
Research: Susan G. Komens Race for the Cure 2015 event in Minneapolis featured porta-potty
trivia about breast cancer and their foundation. While unorthodox, this type of trivia creates a

12

Hot Chocolate 15K & 5K Facebook - https://www.facebook.com/HotChocolate15K/

RBC Run for the Kids Facebook - https://www.facebook.com/RBCRunfortheKids/
14
Vazquez, Diego. Your clients ad on coffee cups. Media Life Magazine. Web. 14 Jan. 2016.
13

captive audience where individuals at the race will be exposed to it by having to use the
facilities.
PLAN AND PROGRESS
Collaborating as a team is vital throughout the entirety of the project, especially in the beginning
stages. In order to move forward with the project, our team will meet as a whole to discuss and
formulate the various ideas for the project. To ensure that the intended goals are reached on
schedule, our team will divide the specific tasks equally and according to individual skill
expertise. The step-by-step timeline will keep us on track, while holding each member
accountable for completing his or her individual work on time. As for the deliverables, we will
first design a poster together to create a tone and style that we agree upon. By taking this step as
a unit, we can maintain the same themes throughout our individual work. Finally, collaboration
is key in merging the deliverables together and presenting the information.
Date

Work to Complete

January 11

Formulate questions and materials for client meeting

January 12

Meet with client to receive information about the event

January 13/14

Organize ideas and create proposal guide based on clients requests

January 15

Proposal Guide Due

January 17

Create formal proposal; assign roles to begin crafting deliverables

January 19

Formal Proposal Due

January 22

Review drafts of deliverables; determine necessary steps to complete

January 24

Formulate presentation material and PowerPoint

January 25

Finalize deliverables and presentation

January 26

Board of Directors Meeting

January 27

Revise deliverables based on feedback from client

January 28

Final Deliverables Due

To monitor both in- and out-of- class work on the deliverables, our team will have daily checkins in person or via email to update members on what progress has been made that day and on
what deliverables. For the writing portions of our project, our group utilizes Google Drive in
order to visibly track the work completed by each member. As for the deliverable designs, each
member of the team will share their progress by sending a JPEG of the design via email each

day. To professionally communicate questions or concerns, our team will discuss and solve
problems during face-to-face meetings.

BUDGET
The following table includes a list of expected expenses based on current and suggested
deliverables. We recommend laminating these products, at additional cost, to combat variable
weather conditions. Printing estimations are from the St. Olaf Print Center Price Sheet.15 Other
price estimations were found through online research and informational phone calls.
Key: Red=Print Materials Blue=Digital Media Green=Other

15

Deliverables

Approximate Cost of
Product

Potential Costs
associated with
Product

Signage Along the Run (6)

Wooden Stakes (6)

$3.00*

Poster Frames (3)

(signs.com)

$57.83

Highway Banner (1)

Metal Stakes (2)

$150.00

11 by 17 Advertising Posters (30)

$21.00

Start & Finish Banners

Rope/Suspension System

TBD

Race Bibs (200)

Safety Pins (400)

$60.00

Coffee Cup Stickers

Ink

$30.62

General Signage
Food (2)
First Aid (2)
Hydration Station (2)
Bathroom (4)

-$1.10*
$1.10*
$1.10*
$2.20*

Porta Potti Trivia (6)

$3.30

Registration Forms (online copy)

--

--

Graphics for emails (College and Parents)

--

--

$10.00
--

$5.00
--

-$8.00
--

http://wp.stolaf.edu/printcenter/files/2015/02/Print-Center-prices-Jan-2015-ccc.pdf

Facebook Page & Graphic

--

--

Ad in the Northfield News ONLINE

1 week, Homepage Ad, 3 by 3

$81.00

--

OTHER OPTIONS
Online 1 week on a story $51.00
Online 1 week Web Banner $165.00
Print 3 by 3 B&W Saturday + Wednesday
$120.80
TOTAL

$435.25

Deliverable Time Commitment

Deliverables that include a date, time, and location placeholder, will require revision upon
solidifying logistics. With the inclusion of placeholders, we estimate revision will take 10-15
minutes per deliverable. We recommend that Project Friendship use the St. Olaf Print Center for
all printed and laminated items, with the exception of the coffee stickers. Using this resource will
save time and turn around orders at a faster pace than a home/office printer. All copies are
accounted for in the Budgeting Section. We estimate it will take approximately one week to
complete all of the design work.

10

APPENDIX
Appendix A: Client Meeting Notes
1. History of Project Friendship
Celebrating 50th year, started in 1965
Old professor wives decided children need extra support that they arent getting from their
parents
Adult support beyond parents
Formal mentoring relationship; not tutoring, but friendship
o meet 1 on 1 for an hour a week; email and letters if student is abroad
o mentors are background checked, training, interview
o St. Olaf and Carleton split
Serve all students, not just at-risk
o some students are shy, high-energy, new in town, single-parents
Have never hosted an event like this in the past
o Facebook page currently geared toward mentors
o previous events-Only events with Mentees and Mentors
o general obstacles encountered in the past
2.

3.

4.

Audience
Current engagement: guidance counselors and teachers
Deliverable targets
o Posters- community target/parents
o Emails to campus- target college students
Logistics
Where: Central Park through the Arb, White Center
When: Early May, May 7th between 10 and 2
o 5K registration starts at 8:30
o 5K race starts at 9:30
o 1K fun run at 10:30
o general event hours 10-2
Cost: $1,000, Print Center
o registration fees: 20$ for adults, 10$ for kids 12 and under
o register the day of; no price breaks
Entertainment
o entertainment provided for children; splatter sisters, okie-dokie brothers 12-1
o food truck
o yard games, relay races, 1K for little kids
o t-shirts offered and designed by the mentees
Expecting 100-150; primarily college students; some community involvement
Purpose/Goal
want to reach the parents and the entire community; let them know about this resource
event is kickoff to communicating to alumni mentors and mentees; not to make money--break
even
support city initiative Healthy Community Initiative (HCI)
More of a FRIENDRAISER than a Fundrasier
kids benefit from an adult relationship
reach out to alumni members: get their stories and experiences, mentors to friends
o celebrate all of the past mentors, unknown or known

11

i.

5.
a.
b.
c.

Style Guide
Preferred Logo - Project Friendship 50 years logo
Color schemes - sending
Publisher or InDesign
need to be able to edit the deliverables; send actual in-design files

6.

7.

8.

joining forces with Connected Kids: do a family get together event, police, firetrucks; combining
events and resources

Deliverables
Name
o clever, fun, related to entertainment, mentoring awareness, name of the run
Sponsor Ideas
o local business sponsorships; snacks and water, the banners (printing company), can put
logos on mile markers or on the stage
Newspaper ads
Emails through St. Olaf & Carleton
Posters/flyer
Quarter page to send home with students
Large banner on 19 & 3
Start to finish banner
Mile markers
Pop up stage banner
Create our own Facebook page for the event
o collaborate with other groups for Facebook content
o Target alums
Registration and waiver form
Whats working/Whats not working
Look at other fun runs; how did they communicate the event; Hope run at Carleton or Zombie run
at Olaf
How/When/If we should contact you (email with any questions)

12

Appendix B: Mile Marker Deliverable

Appendix C: Picture Frame Example

13

Appendix D: Picture Frame Deliverable

Appendix E: Highway Banner Deliverable

14

Appendix F: Promotional Poster Deliverable

Appendix G: Registration Form Deliverable

Appendix H: Style Guide

Light Blue: 00a3db
Navy: 002a4d
Orange: f18d1e
Red: d4121d

15

*Adobe Color Codes

Appendix I: Event Bib Example

16

BIBLIOGRAPHY
1. Yesterdays Meetings. Message to English 287. 14 Jan. 2016. E-mail.
2. Yesterdays Meetings. Message to English 287. 14 Jan. 2016. E-mail.
3. "Project Friendship." Project-friendship. Web. 14 Jan. 2016.
4. The Mentoring Effect: Young Peoples Perspectives on the Outcomes and Availability of
Mentoring Mentor. Web. 14 Jan. 2016
5. 2010 Demographic Profile - Northfield Census.gov. Web. 14 Jan. 2016
6. Sarah VanSickle, 2016, Introductory Client Meeting, Munch Room, St. Olaf College.
7. "About Us - The Color Run - The Happiest 5K On The Planet!" The Color Run About Us
Comments. Web. 14 Jan. 2016.
8. Olenski, Steve. Does Outdoor Advertising Still Work?. Forbes: Leadership. Web. 14 Jan.
2016
9. Tolliday, Daniel. "The Advantages of Posters." The Houston Chronicle: Small Business. Web.
14 Jan. 2016.
10. "How to Organize a 5K." Race: Successful Planning Guide. Web. 14 Jan. 2016.
11. Pluth, Lisa. "Email Marketing: A Study in Demographics." Email Marketing: A Study in
Demographics. Web. 14 Jan. 2016.
12. Hot Chocolate 15K & 5K Facebook <https://www.facebook.com/HotChocolate15K/>
13. RBC Run for the Kids Facebook <https://www.facebook.com/RBCRunfortheKids/>
14. Vazquez, Diego. Your clients ad on coffee cups. Media Life Magazine. Web. 14 Jan.
2016.
15. http://wp.stolaf.edu/printcenter/files/2015/02/Print-Center-prices-Jan-2015-ccc.pdf

17