Easypaisa Some main Info

1. Launch 2009 Mobile Money service More than Five million customer over the month and
25000 service point.
2. Acquired 51% shares of Tameer bank which is actually Microfinance bank
3. First launch over the counter (OTC) service means any one can go to the counter of shop
and pay bill and transfer/receive the money without electronic registration or any electronic
documentation.
4. REASON: because at that time out of 180 million population only 15% people have bank
account so easy paisa avail the opportunity at that time the telenor have 21million cutomer
and have 22% market share so they find their self in good position to launch the mobile
banking system.
5. Innovation doesnt stop here because over the counter (OTC) service limitised them without
store value account and not having so much profit to the service provider and inability to
build a financial ecosystem they need to focus to deriving the adoption of mobile account
and by expanding registration, location and product offering, raising awareness and
educating consumer about the benefits of mobile accounts
6. In starting the decide that telenor will lead the marketing, branding , distributation while
tamer bank deal with risk management, direct operations, compialnces and liquidity
operations.
7. In the beginning the Telenor worker feel insecure as they thought that parent company and
decision must be taken by tamer bank and tamer bank employee consider them self the
decision maker since the Telenor operated as a distributor agent of tamer bank .
8. The company answer these challenges by establishing a common management team
EASYPAISA, which consisted the members of both of tamer bank and Telenor Pakistan
which one common leader and report both the companies.
Mobile money market Opportunity:
Although only a small percent-age of pakistans adult population was formally banked, there was
extensive use of informal financial services, with an estimated 35% of the population using other
means to transfer and save money. Based on the number of unbanked and their income levels,
Telenor estimated there was an addressable market of 60 million people
Examining the opportunities for specific products ,Telenor estimated domestic money transfer
services as a 10 million person addressable market. The market for international remittances from
international migrant workers was estimated at five million. And bill payment was believed to have
a market size of 20 million households.

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