The Bethel

Schoolhouse
By: Michael Squires, Megan
Sheffield, & Marisa Alvarez

The Bethel Schoolhouse

Theme Statement
Historical
Worth visiting

Photo credit: Donie Deaton

Slogan
Experience the past with Bethel Schoolhouse

Information
When: Saturday, October 21, 2016
Where: The Bethel Schoolhouse grounds
Time:
- Festival: 1 6 p.m.
- Paranormal Investigation: 7 10 p.m.

Mission Statement & Goals

Restore the Bethel School House
Preserve and share the history

Strategic Objectives
To have 150 RSVP before August 1st
2016.
To raise $500 at inagural event.

Tactical Objectives
To produce promotional materials
10% Profit through sales

Colors
Deep reds
Browns
Oranges
Deep purples

Fonts
Festival (day): Segoe Script
Ex: Fall Festival
Paranormal Investigation (night): Bradley Hand
Ex: Fall Festival

Logo

Style & Tone

Festival:
- Energetic
- Light
- Cheerful

Investigation:
- Ominous & Exciting

Contingency Plans
Rain/Inclement Weather
Poor Turnout
Injury
Fire
Vendor No Show
https://www.google.com/search?
q=rain+clipart&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi3qtv6obzJAhU
QK4gKHdLJBXcQ_AUIBygB&biw=1433&bih=684#tbm=isch&q=umbrella+rai
n+clipart&imgrc=iKmdCZ4T4oFoMM%3A

https://www.google.com/search?
q=rain+clipart&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi3qtv6o
bzJAhUQK4gKHdLJBXcQ_AUIBygB&biw=1433&bih=684#tbm=isch&
q=fire+clipart&imgrc=YojWoXvVX2mRlM%3A

Optional Activity #1
Pumpkin Bowling
$1.00 for each player per game.
Square hay bale size: 14X18 inches
Photo credit http://www.bing.com/images/search?
q=pumpkin+bowling+with+haybales&view=detailv2&&id=1A095A00D328D07B2F0
D1ECA70397CE6A9AB956D&selectedIndex=0&ccid=n2%2bGs8MD&simid=60802
7916634754960&thid=OIP.M9f6f86b3c3036bfd0a0e7872f74f6c5do0&ajaxhist=0

Optional Activity #2
BYOP (Bring your own pumpkin)
Carving Contest
Rules
Recommended number - 20 pumpkins
Sell at $8 each (purchased for $6)

Photo credit http://www.bing.com/images/search?

q=pumpkin+carving+party&view=detailv2&&id=03372D9B0F78A20B4
473C4F28AF8775FC7B6827F&selectedIndex=103&ccid=fS050sMM&
simid=608049232548268608&thid=OIP.M7d2d39d2c30c4668070895f
e82b440c6o0&ajaxhist=0

Amish Community
Sell their wares
Involved with the Bethel Schoolhouse

https://www.google.com/search?q=rain+clipart&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi3qtv6obzJAhUQK4gKHdLJBXcQ_AUIBygB&biw=1433&bih=684#tbm=isch&q=amish+clip+art&imgrc=lek0ld_dWn4l3M%3A

Print Media
Fliers
Invitations
Newspaper Ads
News Release

Social Media
Facebook
Twitter
Instagram
Publicity Stunt
Bloggers
https://www.google.com/search?
q=social+media+outlets&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj1iIXYrLzJAhVBmIgKHT
cGCHQQ_AUICCgC&biw=1433&bih=684#imgrc=26Jj1U3Sl8ljbM%3A

Coupons
Ideas:
o $2.00 off admission
o Free childs ticket with the
purchase of an adult

Tracking

Monitoring
Vendor Relations
Site Cleanliness
Attendee Monitoring

Investigation
Guided by Paranormal Society
Time: 7:00 p.m. - 10:00 p.m.
Cost: $5.00 per person

Survey
Participants
Vendors

Now What?
Debrief:
-How many people attended?
-How much money was made?

Evaluation:
- Review of event
- Analysis of results

Q&A

Photo credit: https://upload.wikimedia.org/wikipedia/commons/8/8a/Round_hay_bale_at_dawn.jpg