Market Leader

Unit 1 Language review

Present simple and continuous 1
Complete the sentences. Drag the appropriate word or phrase from
the list to the correct box.
a. Makes b. do c. are keeping d. knows e. is doing f. are buying
g. buy
h. is testing i. is making j. keeps
1.
2.
3.
4.

Our suppliers always (do) their best to deliver on time.

Our department always (keeps) a detailed record of its spending.
Procter & Gamble (makes) a wide variety of consumer goods.
Our agency (is doing) all it can to ensure the success of our
forthcoming advertising campaign.
5. Most of my colleagues usually (buy) designer brands, but for me
price is more important.
6. Glentex (is testing) a new cancer drug at the moment. They
would like to start production next year.
7. Everybody (are buying ) a number of cosmetics companies
routinely test their products on animals.
8. Foreign investors (knows)a lot of properties in our country this
year.
9. Despite the pressure this week, we (are keeping) within schedule.
10. Demand is at a peak this month, but the production department
(is making) every possible effort to meet the targets.

Present simple and continuous 2.

Complete the text. Type the correct form of the verbs in brackets.
Ana Caraman is a software developer, and she loves (love) what she
does (do). She works (work) for Swiftel, and exciting IT company
based near Catanla, in Sicily, and she is also a major shareholder in
the company, Swiftel is gaining (gain)a high reputation at home and
abroad for its innovative products and solutions. Not only are their
young engineers remarkably skilled, they also know (know) how to
market their products. As a result, their fame is growing (grow)
constantly, and currently several global companies are trying (try)
to enter into some form of partnership with them.
That is why this week Ana and two of her colleagues are not working
(not/work) at Swiftel. They are meeting (meet) some key people
from Apple Computers in Vienna! Of course, Ana believes (believe)
something good for Swiftel will come out of this meeting.

Unit 1 Vocabulary
Describing Brands

Please find the match words and phrase with the correct definitions

1. _G_ value for money a. always working well

2. _B_ luxurious
b. very fine, expensive and comfortable
3. _H_ top of the range c. able to stay in good condition for a long
time
4. _E_ inexpensive
d. not affected by changes in fashion
5. _D_ timeless
e. not costing a lot of money
6. _F _cool
f. fashionable and attractive
7. _A_ reliable
g. worth its price
8. _C_ durable
h. the most expensive in a category or market

Unit 1 Vocabulary
Brand Management
Complete the word partnerships. Drag a word from the list to the
correct box.
Image placement range awareness name loyalty lifecycle
launch
Stretching endorsement
1.

A number of consumer associations are running campaigns to

request disclosure of product placement in all media, including
TV, movies and videogames.
2. A problem with product endorsement is that the celebrities
used might get into trouble, which could then cause negative
publicity.
3. Audis brand image is that of an upmarket, well-engineered,
well-designed and safe car.
4. By expanding their product range , many companies hope to
attract new customers.
5. In July 2006, coca-Cola started a huge advertising campaign to
support its biggest UK product launch in two decades.
6. In many countries, the Hoover brand name has become a
synonym for vacuum cleaners.
7. Manufacturing engineering companies must develop, describe,
manage and communicate information about their products.
That process is called product
lifecycle management or
PLM.
8. Many consumers are rebelling against the market dominance of
large supermarket chains, and brand loyalty is declining
among shoppers.
9. We want more consumers to become familiar with our products.
So the aim of our next advertising campaign should be to raise
brand awareness .
10. When Caterpillar, the manufacture of tractors and earth-moving
vehicles, moved into clothing and shoes, that was a typical
example of brand stretching .

Unit 2 Language review

Talking about the future
Complete the sentences with the form of the verb in brackets. Use
present simple, present continuous or will future.
1.
2.
3.
4.
5.
6.
7.
8.
9.

Ive just checked the railway timetable. The next train to Vienna
is leaving (leave) at 16:30.
The economy is doing well, so what I think they ll do (do) is ask
for a loan and expand their business.
Your return flight will depart (depart) at 17:00, so you have the
whole morning free for sightseeing.
What are you doing (you/do) tomorrow evening?
This new airline looks very interesting. Im sure they ll be (be)
very successful.
Ms Jespersen cant see on Tuesday, Im afraid. She is going (go)
to the sales conference.
Make sure you keep all Wednesday morning free. Our visitors
will arrive (arrive) at 7:30 in the morning.
Please leave your contact details. We ll get back (get back)to
you as soon as possible.
She says shes going to travel round the world when she retires
(retire).

Unit 2 Vocabulary
Complete the British and American English words which correspond
to these definitions.
1. A list of the times at which buses, trains, planes, etc. arrive and
leave.
BrE: timetable
AmE: schedule
2. A railway system in which the trains run below the surface of the
ground.
BrE: underground
AmE: subway
3. The opposite of single (BrE) / one way (AmE) ticket.
BrE: return
AmE: round trip
4. A bag you are allowed to take with you on board a plane.
BrE: hand luggage
AmE: carry on baggage
5. The cheapest class of seats in a plane.
BrE: economy class
AmE: coach class

Unit 2 Vocabulary

Business travel
Complete the text. Choose the correct option.
As every business traveler will tell you, flying can be an enjoyable
experience, but it can also be a traumatic one. Sometimes you get
to the airport in plenty of time, just to find that there are already 50
people in the check-in (desk/queue). Then there are those
announcements that everybody dreads: no flights are
(delayed/retarded) today, except yours, of course. Or worse still,
there are going to be some (cancellations/redundancies). Once you
are on board the plane, new sources of stress and
(legislation/frustration) can appear. You may find that the air
conditioning is not working properly, or that you dont have enough
leg (room/space). Sometimes too, the cabin (crew/personnel) are
unfriendly, or a passenger near you is showing serious sighs of
(disorder/disruptive) behavior. Fortunately, many airlines are now
trying to respond to customer (disorientation/dissatisfaction), so the
number of passenger (complains/complaints) many soon be going
down.

Unit 2 Skill
Telephoning
Complete this telephone conversation. Type one word in each box.
A: Good morning, Sunrise Travels. How may I help you?
B: Id like to speak to Monica Meira, please. Thats extension 542.
A: Thank you. Whos calling, please?
B: Its Oscar Barros here, from Carlson International.
A: Just one moment please. Mr. Barros. Im putting you through.
C.Hello, Oscar. Monica speaking.
B: Hello, Monica. Im calling because Id like to make an
appointment to see you this week. Its about the travel
arrangements for our eight engineers. Im afraid somethings come
up.
A: Sure. How about Thursday at 16:30?
B: Sorry, I cant make it hen. But Im free in the morning after 10:00.
A: Ok. Shall we say 10:30?
B: Thats fine for me.