We tried to imitate the original masthead for Empire magazine. We couldn’t the same font but this was the most similar font we could find 20WORLD Callouts used to try and interest people in buying the product. CLUSIVES: More Buzz words, another selling technique to get customers to buy our magazine The words Silent Footsteps can be seen written in two different colours. ‘Silent’ is written in white which was used to show mystery. The words “footsteps’ are written in red which we used to show the theme death and danger, bringing the themes together from the two words, here we have an overall theme of mystery and death.Here we reinstated the status of Empire magazine, making our magazine Ps) authentic Epa The word “Exclusive” was frequently used to by Empire magazine, this why we used it, since we want our magazine cover to look original. More callouts inserted here, which will create interest. Anchorage text is used to make reference of our award winning director, also our anchorage text uses the words ‘shocking’and ‘unimaginable’, these words are usually associated with thriller/horror films. Callouts showing names of successful films are used, again to create hype and speculation around our magazine,The Central Image takes the main Here are pictures of some of the film focus of our posters we had attention as it created which will very big and come with the magazine, this has significant visual impact persuading customers to buy our magazine. striking as well as being in the centre of the page. We showed a long shot of Usman since the other magazine covers” we have researched also uses this type of shot. The use of smoke in this cover is used to show mystery surrounding the main character Cain. Here are some of the behind the scenes of shots from the film. This makes our magazine cover We really wanted to authentic and ‘emphasise on the portraying this FOOTSTEPS detail, this is why we magazine as a Silent inserted a barcode, Footstep’s special again making our edition magazine cover look original.