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    The letter suggests a story about a recent UNC graduate, Payton Collier, who was hired by a top PR agency despite challenges in the job market. While unemployment among new graduates has decreased, Collier's experience in the Bateman case competition and leading the PRSSA as president provided real-world skills that employers wanted. The letter provides contact information for Collier and the PR advisor to discuss further details on Collier's success story and the public relations specialization program.

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    The letter suggests a story about a recent UNC graduate, Payton Collier, who was hired by a top PR agency despite challenges in the job market. While unemployment among new graduates has decreased, Collier's experience in the Bateman case competition and leading the PRSSA as president provided real-world skills that employers wanted. The letter provides contact information for Collier and the PR advisor to discuss further details on Collier's success story and the public relations specialization program.

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    32 views2 pages

    Pitch Story

    Uploaded by

    api-316598909
    The letter suggests a story about a recent UNC graduate, Payton Collier, who was hired by a top PR agency despite challenges in the job market. While unemployment among new graduates has decreased, Collier's experience in the Bateman case competition and leading the PRSSA as president provided real-world skills that employers wanted. The letter provides contact information for Collier and the PR advisor to discuss further details on Collier's success story and the public relations specialization program.

    Copyright:

    © All Rights Reserved
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    of 2

    UNC School of Media and Journalism

    PR Specialization
    Carroll Hall, CB 3365
    Chapel Hill, NC 27599
    April 12, 2016
    Mary Tyler March
    Managing Editor
    The Daily Tar Heel
    151 E. Rosemary St.
    Chapel Hill, NC 27514
    Dear Ms. March,
    I am writing to suggest a feature story concerning the unemployment rate of recent
    graduates and a University of North Carolina at Chapel Hill alumna who beat the odds
    and was hired by a public relations agency due to her experience while an
    undergraduate student.
    Even though the job market is still feeling the backlash from The Great Recession, the
    unemployment rate of young college graduates has decreased to 7.2 percent, according
    to The Economic Policy. This year employers plan to hire 11 percent more new college graduates from
    the Class of 2016 than they did from the Class of 2015, according to results of NACE's Job Outlook 2016
    survey. In addition, 42 percent of employers who participated in the survey classified the Class of 2016 as very
    good or excellent.
    Payton Collier, a recent graduate, was offered a job with Capstrat upon graduation.
    Capstrat is one of the top PR agencies in the area and in very well-known and respected
    amongst journalism school students. During her junior year, Collier joined the Bateman
    Case Study Competition which she said gave her real-world experience that research
    indicates employers want. After gaining knowledgeable experience from the competition,
    Collier led UNCs chapter of the Public Relations Student Society of America as president
    during her senior year.
    Collier is available to discuss her success story in great detail. You may contact her via
    phone at 999-999-9999. In addition, Abe Lincoln, the Public Relations Advisor, can
    provide additional information on the Public Relations Specialization.
    I will call next week to follow up and see if I can help any further. In the meantime, if you
    have any questions my e-mail address is estegall@live.unc.edu and my phone number is
    (704) 771-6955. Thank you very much for your interest and time.
    Sincerely,

    Elizabeth Stegall
    Public Relations Specialization Intern

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