Instructional Plan 1

Francesca Williams
CUR/516
February 16, 2015
Instructor: Charity Jennings

Instructional Plan 2

Phase I

This course is for the sales team of Carols Daughter to reverse the
declining trend in yearly sales. These employees need to become familiar
with the hair routine that the average consumer currently does and how our
product will enhance their normal hair routine. Previous to this course, it has
been noted that our products are not being used to its highest potential
because the average consumer has not previously used our product, or
anything similar, and therefore improperly applies them. By educating our
staff we can educate our buyers to increase sales, which will ultimately
allow us to lower the shelf price for even higher customer satisfaction and
increase our sales.

Instructional Plan 3

Phase II
Carols Daughter: Product Application
for the Average Consumer

I will utilize problem-based learning for this course

because the learners are presented with an issue that needs
to be solved. Everything that is provided in this course will
go toward the goal and objectives. The majority of the work
will be individual but they will work in groups and as one
group to share the contents the learners have found in their

Instructional Plan 4

individual work. This will allow the final result to reach the
goal and any alternative findings.

Phase III
50 of 100 members of the sales team. This course will run two
times with the other half of the sales team the next time
Materials: Binders ,Copy paper (for binder inserts), All Carols
Daughter product samples, Projector and screen (for lessons and
presentations), Pens, pencils, highlighters
Methods: Peer & self assessments, descriptive feedback,
Effective questioning
This course has an incentive for the person who performs
the best with the cold calls and some runner up prizes, as well
as team prizes throughout the milestones completed throughout
the course to build
interest. All participants are currently employees of the
sales team.

1.
2.
3.
4.

Purpose
Audience
Issues
Resources

5.
6.
7.
8.

Evidence
Data-Gathering Techniques
Analysis
Reporting

Phase IV

Instructional Plan 5

Gather data
Analyze data

Select goal
Determine audience
Goolers Approach

Summary
Evaluation Purpose
Methodology used
Results
Conclusions/recommenda
tions